The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Thursday, July 19, 2018

Finding Your Marketing Silver Bullet


by Dr Greg Chapman

Like the never ending search for unicorns, businesses seek their own holy grail, their own marketing silver bullet. They try advertising in different media, they rely on word of mouth and may even try cold calling. Nothing seems to work.

Online gurus promote SEO, Adwords and pretty new websites with pop-ups, pop-unders, chat boxes and every other new internet gadget that has an affiliate program. Nothing seems to work. But the search continues. There are only four enquiry generation marketing strategies: More...





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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Wednesday, July 18, 2018

Lessons for Small Business from Big Business – Business Expansion


by Dr Greg Chapman


Many years ago, I was in the corporate world, and every couple of years, there would be an acquisition of another company, whether in a different geographical area or in an allied business that was supposedly to add ‘synergies’ to our existing business. This growth strategy was in many cases driven by ambitious executives and a planning group that was seeking to justify its existence.

This ‘grass is greener on the other side of the fence’ strategy was attractive because it’s appealing to believe that expansion in new areas in which you don’t have in depth knowledge might be easier than competing in your existing market. Two examples of this are Woolworths’ expansion into hardware with Masters, a new sector for them, and Bunnings’ expansion into the UK with the takeover of Homebase.

Tuesday, July 17, 2018

It’s all in the Pipeline


by Dr Greg Chapman

How is the best way to increase your sales? Should you advertise more? Perhaps a new website is needed. Is there some product improvement necessary? Or should you reduce your prices? Does your staff need sales training? Which should you do first, or do you have to do everything at once?

The answer to all these questions is in your Sales Pipeline. Every Sales Pipeline has a bottleneck, and often more than one. The first step is to identify the biggest bottleneck which is where you will get the biggest bang for your buck.

More...


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Wednesday, July 11, 2018

How to build million dollar business relationships


by Dr Greg Chapman


The world’s best known marketing secret is Word-of-Mouth. To make this work for your business, you must build strong relationships with others so they will trust you and refer to you. Not just once, but over and over again. However, too many business owners treat this as a passive strategy.

In this expert interview, learn how to develop million dollar relationships for your business.

Tuesday, July 10, 2018

If You are Finding it Hard, You are doing it Wrong.


by Dr Greg Chapman


Whenever you start something for the first time, it’s not easy. When you are learning to ride a bike, you will fall off and graze your knees, but no one ever learnt to ride a bike from a manual, so you just have to get back on the bike and learn how to find your balance. If, however, after many attempts you are still falling off, you are doing it wrong.

Similarly, when you start out in business, everyone finds it hard as they learn the ropes in the first year, but if you continue to struggle in the years after that, you need to consider if there is a better way of running your business.

Reality is somewhat different as I observed while watching the biopic on Steve Jobs. By all reports, he was not the easiest person to work with, in spite of (because of?) his genius.

Thursday, July 05, 2018

You just made a Sale

by Dr Greg Chapman, MBA
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The 5 most beautiful words in the English language for a business owner are probably “You just made a Sale”. It almost certainly puts a smile on your face whenever you get an email from your website, a call from your sales staff, or even hear it from a customer that you just made a sale. But do you hear those words as often as you would like? The road between an enquiry and a sale can often look more like a dirt track, rather than a 6 lane highway.

More…



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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Wednesday, July 04, 2018

What kind of tie to wear in the Sahara?

by Dr. Greg Chapman

A man lost in the desert was wandering aimlessly becoming more and more dehydrated. After crossing endless empty dunes, he sees a dark shape moving in the distance. He started shouting and running toward the speck in the distance. After a few minutes, the speck seemed to have changed its course and started moving towards him. As it came closer, he could see that it was a man in traditional Arab attire apart, from a very colourful tie, on a camel. Within a few minutes, he was standing at the camel’s feet begging the Arab seated above for water.


Tuesday, July 03, 2018

Lessons for Small Business from Big Business – Appointing General Managers


by Dr Greg Chapman


It’s the dream of many small business owners to one day appoint a General Manager to their business so they can step back and enjoy life. In this dream world, the GM sends the owner regular reports, and a monthly cheque with little need for involvement from themselves except an occasional guiding hand.

Reality is somewhat different as I observed while watching the biopic on Steve Jobs. By all reports, he was not the easiest person to work with, in spite of (because of?) his genius.

Monday, July 02, 2018

Steve Job’s Top 10 Tips for Business


by Dr Greg Chapman


At a recent Australian conference, an associate of Steve Job’s, Guy Kawasaki, gave Job’s top 10 tips for running a business. I particularly like no. 3.

Saturday, June 30, 2018

The Best Known Secret of Sales

The best known secret of Sales is that on average most Sales People are average. So what should we do?




May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Thursday, June 28, 2018

Predicting Your Business' Future


by Dr Greg Chapman

Wouldn’t it be great to have a crystal ball so you can see what’s going to happen in your business in the next few quarters? If you did, you would know if you should hire that new employee you have been thinking about for some time. Perhaps you could finally decide on that expansion interstate or whether to invest in that expensive system that could increase your productivity by 50%.

But you don’t take these decisions because you don’t have a crystal ball, or your old one is just filled with smoke. More...



May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Wednesday, June 27, 2018

Increasing Prices in a Difficult Market

by Dr.Greg Chapman



It seems there is never a good time to increase your prices, even if your costs have gone up. So it is interesting to see how it is done in one of the most competitive industries around- restaurants.

Tuesday, June 26, 2018

Laser Marketing - Butcher, Baker or Candlestick Maker


by Dr Greg Chapman


So you have designed a widget for red headed, left handed Candlestick Makers with size 7 shoes. You know they will love it, but how will you find them without spending large sums of money, most of which misses the target.

You could put an ad in the Candlestick Makers Monthly, or exhibit at their annual trade show, but since most Candlestick makers aren’t left handed redheads who wear size 7 shoes, you are paying for the privilege to market to the 99% of candlestick makers who aren’t your customers just to find the 1% who are.

But that’s the old way of doing things.

Thursday, June 21, 2018

Because You're the Expert


by Dr Greg Chapman

Unless you are selling a commodity product or service, such as petrol where all prices displayed on roadside boards where you can compare 3 or 4 stations’ offers before you have to stop to refill, you need to give your buyers clues on the value of your services. Even brands may be treated as a commodity in this respect. You have decided on a particular brand and model of plasma screen TV and now you browse the internet for the cheapest price.



More...





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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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The Australian Small Business Blog

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Wednesday, June 20, 2018

Predicting Your Business' Future


by Dr Greg Chapman

Wouldn’t it be great to have a crystal ball so you can see what’s going to happen in your business in the next few quarters? If you did, you would know if you should hire that new employee you have been thinking about for some time. Perhaps you could finally decide on that expansion interstate or whether to invest in that expensive system that could increase your productivity by 50%.



But you don’t take these decisions because you don’t have a crystal ball, or your old one is just filled with smoke. More...



May You Business Be - As You Plan It!

Subscribe to this Blog for more Small Business news and tips.

Share this article:Predicting Your Business' Future



Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



Promote Your Business on our Facebook Fan Page


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The Australian Small Business Blog

To send this article to a friend, click on the envelope below.

Tuesday, June 19, 2018

The Purpose of Your Business


by Dr Greg Chapman


Most the business plans I see read like novels, and if they were in libraries, they would be classified as science fiction. At some time, most business have prepared a business plan. Often at the early stages, and are filled with the optimism of the inexperienced, but once exposed to the reality of the market place, these plans regularly get forgotten on the shelf gathering dust.

I point out, that none of these possibly worthy goals is the purpose of your business. It might be the reason you went into business, but not its purpose.

The purpose of your business is to make a profit. If it’s not, you are running a charity. Nothing wrong with charities, which are non-profit, or even loss making organisations, but that is not the purpose of a business.

Thursday, June 14, 2018

Managing a Star Employee with an Attitude


by Dr Greg Chapman


In any business there are 4 types of employees. If you understand these types and their key attributes, how you manage them becomes much easier.

The first attribute is the person’s Ability. How capable are they in doing their job? They may have low ability, or be highly capable, with their ability (good or bad) recognised by others in your business.

The second attribute is their Attitude. This may vary from poor, just there for the pay cheque, to enthusiastic and willing to do whatever the job requires to make your business a success.

When we combine these attributes, we get a clearer picture of the employee and the management strategy for them. For those with a poor attitude and low ability, the solution is simple. These individuals appear unwilling to improve and they constantly disrupt the business causing problems for others to fix. If they are not removed from the business, the people who do the fixing will leave.

Wednesday, June 13, 2018

Business Plans - Essential or Useless?




Most the business plans I see read like novels, and if they were in libraries, they would be classified as science fiction. At some time, most business have prepared a business plan. Often at the early stages, and are filled with the optimism of the inexperienced, but once exposed to the reality of the market place, these plans regularly get forgotten on the shelf gathering dust.

General Truman once said “Planning is essential but plans are useless”. Perhaps this thought was prompted by a 19th century German Field Marshall von Moltke who said “No plan survives contact with the enemy.”

Tuesday, June 12, 2018

Ad of the Month – Free Publicity

by Dr Greg Chapman


So you have a fairly boring product in a crowded market, how do you get attention? One way is to do something controversial, but that carries some risk, unless you can pick on something that everyone dislikes, and is unlikely to fight back.

That’s what Country Time, a supplier of lemonade (cordial for Australians). Their target, bureaucrats. No one likes them, no one knows who they are, and if they did say something, who would pay attention anyway?

In the US, the traditional kids Lemonade Stand is being threatened by these bureaucrats and the killjoy neighbours who report the kids. If you don’t have a permit, beyond the reach of most kids just trying to make a few bucks, you can face a fine of $500. This is where Country Time saw an opportunity.

Monday, June 11, 2018

Scam Alert: Online Technologies


by Dr Greg Chapman


From time-to-time, I provide alerts to scams that may affect small business, this one from OnlineTech. There are two aspects to this scam, their service and their billing practices. This is what they do.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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