The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Wednesday, April 25, 2018

Removing the Biggest Bottleneck in Your Business


by Dr Greg Chapman


A bottleneck is where a logjam occurs, allowing only a trickle to pass through the neck to the other side. Bottlenecks result in missed opportunities and impose costs due to underutilised capacity. While this is well known, little is done about the biggest bottleneck of them all.

Tuesday, April 24, 2018

Are Your Customers having a Nice Day?

by Dr Greg Chapman


Some years ago, I worked in the corporate world in the US, and after 3 years I, my wife and two kids were to be transferred to the UK. My employer had engaged an international moving company which would handle the packing and transport of all our possessions. The same company would handle the unpacking in the UK.

As we had accumulated a lot in the US (they make it really easy to spend your money there) it was to take 3 days to pack and remove everything. Each day, the packing team arrived promptly on our doorstep at 8am lined up behind their leader. They were neatly dressing in crisp uniforms. The team leader explained each day what they would be doing and they proceeded to work.





The packers, if they had a query about an item, asked politely about how we wanted them to be packaged, even our children’s precious items which to the uninitiated looked like junk. They were always polite and courteous. Each night they cleaned away any mess, and explained what would happen the next day. While moving is always stressful, they did everything they could to make the move as painless as possible.

After we flew to London we organised the UK removalists to deliver and unpack everything. The difference with the US team couldn’t be more stark. More...



May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Monday, April 23, 2018

Circle of Price

by Dr. Greg Chapman


The Circle of Price:

1. The more you charge, the more you are respected

2. The more you are respected, the more your clients comply with your recommendations

3. The more they comply, the better the results they get

4. The more results they get, the more clients you get

5. The more clients you get, the more you charge


Thursday, April 19, 2018

Marketing Moments – Maintain Your List


by Dr Greg Chapman


Possibly the most valuable asset for most businesses is their list, a database of people who have bought from them, or have shown interest in their products and services.

In this podcast I discuss the importance of a customer database to any business.

Tuesday, April 17, 2018

Business Coaching – Does it Work?


by Dr Greg Chapman


An interview with Dr Greg Chapman by Mark Anthony.

Mark: So Greg, people in business are already good at what they do, experts in fact so, what is a business coach exactly and why would someone in business need or want a business coach?

Greg:I agree Mark that people in business are good at what they do. Plumbers are good at plumbing and carpet cleaners are great at cleaning carpets. But are they actually good at running a plumbing or carpet cleaning business. That’s not the same thing!


Monday, April 16, 2018

Case Study: How to Transform a Business


by Dr Greg Chapman


Changing a business is not easy. The first step has to come from the owner. Hear how one client took his business from nowhere to receiving an award from the Governor General of Australia whilst increasing his prices by 400% in 12 months. In this podcast, Dr Greg Chapman interviews his client who explains how he transformed his business.

Wednesday, April 11, 2018

Small Business Best Practice Benchmarks - Operational Plan


The first article on Small Business Best Practice Benchmarks was about how all great businesses have a five year strategic plan. While this is a necessary part of the planning process, it is not sufficient. There also needs to be a detailed operational plan.


Tuesday, April 10, 2018

Getting the most from your people


by Dr Greg Chapman


One of the biggest impediments to growth in most small businesses is lack of people systems. When there is poor alignment between your staff’s and your business’ objectives, this becomes a major obstacle to your success.

In this Small Business Success Club podcast learn how to obtain peak performance from the most important assets in your business with good people management systems.

Monday, April 09, 2018

Ad of the Month – Preroll

by Dr Greg Chapman


Using preroll advertising on YouTube has become ubiquitous. You know those annoying ads you have to wait 6 seconds to skip? Well what if the preroll ad showed how much it’s going to cost on your mobile data plan to watch the cat video you just clicked on.

Cable company Xfinity put together a series of these preroll ads based on common YouTube categories. A sample is below.

Wednesday, April 04, 2018

Marketing Moments – The Power of Asking


by Dr Greg Chapman


In the world of business, there is never enough time, which is why this year I will post podcasts just 2-3 minutes long with a single, easy to implement, marketing idea, that I call a Marketing Moment.

The first topic is: The Power of Asking.
You know, in most cases before we get anything, we have to ask for it. Right from the time we're little, we get things by asking. But somewhere along the way, we lose the ability, or the want, to ask.

Tuesday, April 03, 2018

Buying an existing small business: smart or not?


by Dr Greg Chapman

You have just decided that you don’t want to work for someone else anymore and build their dream, you want to build your own. You know the kind of business you want and are not afraid of the hard work it’s going to take. The question you are now asking is whether to buy an existing business to avoid early growing pains. Here are threekey issues to consider before you buy.

Monday, April 02, 2018

At What Price

by Dr. Greg Chapman

When marketing a product or service, businesses find it difficult to set their prices. Too high, and no-one will buy, too low, everyone will buy, but you will go broke. So how do you set your prices? The basic principle of pricing is that you should set your prices as high as the market will allow. But what does that mean?

Friday, March 30, 2018

Can You create a Perpetual Motion Marketing Machine?


by Dr Greg Chapman

Several centuries ago inventors tried to build perpetual motion machines. The idea being, you just kick started it, and it would go on for ever and could potentially be a never ending source of energy. We now know that such machines are impossible, and they always run down due to the presence of friction. Perpetual motion machines would violate the 2nd Law of Thermodynamics, colloquially described as “Things fall apart”.



It doesn’t matter how clever the design of the machine is, external factors will cause the machine to slow down until it stops. However, once you start the machine, overcoming inertia, only a small amount of energy may keep it running.

The 2nd Law of Thermodynamics also applies to Marketing. You might have a strong flow of customers from referrals, but over time there are external influences such as the changes in the, competition, innovation, customer needs, the economy or other reasons, that create a source of friction that can cause that steady flow to dwindle to a trickle. More...




May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Tuesday, March 27, 2018

The Purpose of Your Business


by Dr Greg Chapman


Most the business plans I see read like novels, and if they were in libraries, they would be classified as science fiction. At some time, most business have prepared a business plan. Often at the early stages, and are filled with the optimism of the inexperienced, but once exposed to the reality of the market place, these plans regularly get forgotten on the shelf gathering dust.

I point out, that none of these possibly worthy goals is the purpose of your business. It might be the reason you went into business, but not its purpose.

The purpose of your business is to make a profit. If it’s not, you are running a charity. Nothing wrong with charities, which are non-profit, or even loss making organisations, but that is not the purpose of a business.

Monday, March 26, 2018

What is Your Brand for?

by Dr Greg Chapman, MBA
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There’s a lot written about brands by branding experts which often descends into mumbo jumbo pseudo science designed to allow branding experts to charge 50-100 times what graphic designers charge. (I’m sorry if that sounds a bit cynical.) But here is a different, and easier to understand way of looking at your brand.

Consider what would happen if your market was so disrupted that your business was about to fail because the marketplace had changed so much. All that would be left is the essence of your business, what your old customers remember even when receiving the service in another way.


We don’t have to imagine, we can see real life examples.

More.....



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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Thursday, March 22, 2018

Good, Better, Best: Which would You choose?


by Dr Greg Chapman

Unless you are selling a commodity product or service, such as petrol where all prices displayed on roadside boards where you can compare 3 or 4 stations’ offers before you have to stop to refill, you need to give your buyers clues on the value of your services. Even brands may be treated as a commodity in this respect. You have decided on a particular brand and model of plasma screen TV and now you browse the internet for the cheapest price.


The fuel example is a commodity product and the TV screen example is a commodity service (a retail distribution service of a non-commodity product).



So even if you aren’t selling a commodity product, the first question many people ask is: “How much will it cost?” and if you tell them, it could be a very brief conversation, unless you are the cheapest. More...



May You Business Be - As You Plan It!

Subscribe to this Blog for more Small Business news and tips.

Share this article: Good, Better, Best: Which would You choose?



Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Wednesday, March 21, 2018

What is the oldest profession?

by Dr. Greg Chapman


The answer to the question of what is the oldest profession may not be what you think. One way of discovering the answer to this question is to and the name of the first person mentioned in recorded history. This person would have had some standing in their community and the record must have handsome value for it to have been written down in the first place and to have been preserved for thousands of years.


Tuesday, March 20, 2018

Family Business - How to Make Them Work


by Dr Greg Chapman


Around 70% of businesses in Australia are family businesses, from the humble cafe or B&B to some of the biggest businesses in the country. While it sounds great to work with your family members, only 17% of family businesses make it past the third generation with over 79,000 ceasing trading in every year destabilising Australia’s social and economic fabric. Management/strategy, succession and conflict management are just a few of the issues that face every family business.

In this expert interview, learn about best practice in managing the issues that arise in family businesses.

Thursday, March 15, 2018

Getting a referral from a Psychic

by Dr Greg Chapman, MBA
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Have you ever received a referral from a psychic? I have. How did you manage that you might ask?

Recently I was contacted by a business owner needing assistance, and after a short introductory conversation, where we agreed a further course of action, I asked her (as I hope you ask all your enquirers) “How did you hear of me?”


She then laughed, and blurted out, “From a psychic!”

More.....



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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Wednesday, March 14, 2018

Daddy, where do jobs come from- Big Business or Small?

by Dr. Greg Chapman

While the media tend to ignore small business, politicians of both major parties will say that small business is the growth engine of the economy, although organising them to support their policies is like trying to herd cats. Even so, with 47% of private sector employees producing 30% of our GDP, together they are a powerful force in our economy.

When a big business such as an auto manufacturer shuts down, it makes big headlines with union bosses, who have been sabotaging the company’s profitability and ability to manage for years, complain how unfair it is and demand government intervention to protect jobs and even bigger handouts. Unfortunately several thousand jobs will go when this happens, and just as importantly small business suppliers are also hit.

While big businesses such as car manufacturers receive billions of dollars, with taxpayer support for each auto job of around $50,000, small business owners have to manage on their own. Suppliers to failing big businesses have to innovate and seek other markets for their skills to survive. They won’t get handouts.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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