The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Thursday, April 27, 2017

The Best Marketing Advice You can get may be Free

by Dr Greg Chapman


For most businesses there is are 2-3 big players in their industry. These business are well known to people outside your sector. They have well defined niches which they dominate. They don't even know you exist, but you and your customers certainly know they do.

Tuesday, April 25, 2017

Buy from us because our competitors are lousy


by Dr Greg Chapman

Why should someone buy from you? Because you have great service? Everyone says they have great service. Have you ever heard one of your competitors say: “Buy from us, we’re lousy!”

Your competitor’s service may well be lousy, and yours may be a great quality, but just saying it’s so, while bad mouthing your competitor (never a good look to customers) is not going to convince anyone. So what should you do?


More...





May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Thursday, April 13, 2017

Ad of the Month – DIY

by Dr Greg Chapman


Rather than show ads by others, this month it’s an opportunity to Do It Yourself with this great template that You can use for your own ads. Using Formula #3 it is:


An Easy Guide to writing Headlines that are Guaranteed to Sell Your Business

Tuesday, April 04, 2017

Marketing Moments – Scripts- Words that Sell


by Dr Greg Chapman


How well do you and your team deal with your current and potential customers? Do you leave contact with your customers to chance, or do you have a set, uniform approach, especially when dealing with enquiries from those who haven't dealt with your company before? Using scripts is a low cost way to increase your sales.

In this podcast I discuss the most important reason how using scripts is a low cost way to increase your sales.

Thursday, March 30, 2017

How Analysing Your Business will Laser Focus Your Marketing and Drive Your Profits Skywards


by Dr Greg Chapman

For many business owners, the Profit and Loss statement is something their accountant prepares each year for the tax department, the sole purpose of which is to reveal just enough to the bureaucrats so that their tax can be minimised. However this powerful tool is probably the most underutilised one in a small business owners’ arsenal.

The P&L I usually see is just: Income – Expenses = Net Profit. That’s all the tax office actually need. They don’t care if some parts of your business are more profitable than others. If you have obvious opportunities to increase sales. That you are charging enough to cover the costs of all services. But YOU should.


More...





May You Business Be - As You Plan It!

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Share this article:How Analysing Your Business will Laser Focus Your Marketing and Drive Your Profits Skywards


Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Tuesday, March 21, 2017

Business Owners – It’s Always Your Fault

by Dr. Greg Chapman

Wouldn’t it be great if everything always went smoothly in your business and nothing ever went wrong? But there always is something. A supplier sends you the wrong item. A member of staff orders the wrong item. Your team are fighting amongst themselves. A staff member never turns up on time. Customers walk away without buying anything. The computer system breaks down in your busiest period. Your warehouse gets struck by lightning and burns down.

I’m sure you can think of one hundred other things that can go wrong in your business, and while it is tempting to blame someone else for all the problems (in the last case, God!), in fact it’s always your fault.

Thursday, March 16, 2017

Points of Difference - A Lesson from Big Business for Small Business

by Dr. Greg Chapman

Normally when I write on lessons from big business, it’s to give small business owners some strategies developed by people with much more money and resources that could benefit those who aren’t similarly advantaged. However, in this case, I have an example you don’t want to copy.

Recently I changed energy providers. I was cold called by a competitor to my current supplier. Normally, I don’t respond to such calls, but I had just paid my quarterly bill, and was thinking about how expensive it was. Perhaps the competitor knew my billing cycle, which was a clever move if so, or else they just call all the time, knowing at some point they would get me at the right time. Also smart. Persistence. Particularly when they knew they had a better offer.

Tuesday, March 07, 2017

Ad of the Month – Values


by Dr Greg Chapman


For every product there is a market segment with its own set of values. Sometimes these values, while perfectly acceptable, are constantly challenged by those who believe they know better what’s good for you. This typically applies to the guilty pleasures we all have.


Monday, March 06, 2017

Why Do Customers Choose One Business Over Another?


by Dr Greg Chapman


Research has shown there are three main reasons why customers leave businesses, and price was just 15%.

In this podcast I discuss the most important reason why customers leave, and how this can create a low cost advantage for your business.

Wednesday, February 22, 2017

It’s all in the Pipeline


by Dr Greg Chapman

How is the best way to increase your sales? Should you advertise more? Perhaps a new website is needed. Is there some product improvement necessary? Or should you reduce your prices? Does your staff need sales training? Which should you do first, or do you have to do everything at once?

The answer to all these questions is in your Sales Pipeline. Every Sales Pipeline has a bottleneck, and often more than one. The first step is to identify the biggest bottleneck which is where you will get the biggest bang for your buck.

More...




May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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The Australian Small Business Blog

To send this article to a friend, click on the envelope below.

Monday, February 20, 2017

Marketing Moments – Make an Offer They can’t Refuse


by Dr Greg Chapman


Too often, advertisements, brochures, and other written materials produced to promote businesses conform to what I call; "name, rank, and serial number" advertising.

In this podcast I discuss the importance of a call to action.

Thursday, February 09, 2017

Cost vs Price - A Case Study


by Dr Greg Chapman


I recently purchased a video recorder from a well known electrical goods outlet. It was a big name brand with great features and a huge improvement on our old one which was nearly 10 years old and was now becoming unreliable. It was a good unit, but now was old, tired and out of date, and was not a great match to our spiffy new TV. So after doing the deal with the salesman, and before I could walk off with my new unit, he asked, do you want to get a warranty for a free replacement if it has any problem at all in the next five years- only 50 bucks extra on top of the $500 I had already agreed to pay. What a deal! (This was on top of the usual manufacturer’s warranty.)

Tuesday, February 07, 2017

The 5 Ways Business Systems Fail


by Dr Greg Chapman


The importance of systems in business is well known, but even in great businesses, they can fail. While the outcomes can range from minor inconvenience to catastrophic, the causes of failure come down to one or a combination of 5 fundamental reasons.

Friday, February 03, 2017

Managing Your time requires Small Business Brain Surgery


by Dr Greg Chapman


What do you have in common with Bill Gates and Richard Branson? You have the same 24 hours in a day. It’s what you do with those hours that produces the difference. Often business owners are working longer hours and taking home less than their staff. If this is you, maybe it’s time you learnt what Brain Surgeons do.

Most business owners are micro-managers. They have learnt from experience if they give work to someone else, they mess it up, and then they spend twice as long fixing things. But this is not what Brain Surgeons do. When they operate on a patient, they are not in charge of the theatre- the theatre nurse is. They don’t open up the patient, or close. They leave that to a junior surgeon. Everything is prepared for them, and someone else mops up the blood later. All they do is the brain surgery. With a little bit of marketing beforehand (client needs), and a little bit more marketing afterwards (client satisfaction).

How is this possible?

Tuesday, January 31, 2017

Marketing Moments – Maintain Your List


by Dr Greg Chapman


Possibly the most valuable asset for most businesses is their list, a database of people who have bought from them, or have shown interest in their products and services.

In this podcast I discuss the importance of a customer database to any business.

Thursday, January 26, 2017

Benchmarking Franchisee Performance: Comparing Apples and Oranges


by Dr Greg Chapman


Even though comparing the performance of your franchisees can be a minefield, it is still best practice to do so. How else do you know which franchisees are leading the way, and which need further support? What better way to discover the new ideas that have proved to work and should be spread across the whole franchise?

However, comparisons between franchisees can be like comparing apples with oranges.

Monday, January 23, 2017

Marketing Moments – Be Easy to do Business With


by Dr Greg Chapman


Ever get frustrated contacting a business, being put on hold, leaving messages that are never returned and never getting an answer to your questions? I am sure your business isn’t like this, but how easy is it to do business with you?

In this podcast I discuss how these questions can create an advantage for you over your competitors.

Friday, January 20, 2017

Get Your Free copy of the Small Business Best Seller

by Dr Greg Chapman, MBA


For a short time only, if you would like a free copy of my award winning, best selling small business book: “The Five Pillars of Guaranteed Business Success”. All I ask is that you cover the postage. You can request your own free copy at

FivePillarsBusinessSuccess.com/blog-special-offer 


This book has helped thousands of business owners, and I’m sure you will find it valuable too. (Note this is not the preview digital version, this is the complete hardcopy book, as you may have seen in bookstores).



May Your Business Be – As You Plan it!

Subscribe to this Blog for more Small Business news and tips.

Share this article:Get Your Free copy of the Small Business Best Seller



Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Thursday, January 19, 2017

I’m sorry, I have to double my prices


by Dr Greg Chapman


That’s what a friend of mine said just recently to all his clients. Would you be brave enough to do that? And was this truly an act of bravery on his behalf? This is his story.

My colleague, let’s call him John, had a bit of a health scare. Even he would agree he was starting to get a bit long in the tooth, but he was very active and as successful as ever, so he wasn’t expecting this.

He realised he couldn’t keep up the pace, but he didn’t really need to as the online part of his business was doing very well.

So John explained to all his clients his health situation, that he would need to reduce his work load, and consequently had to double his prices in the new year.

Wednesday, January 18, 2017

Ad of the Month – Brand Reinforcement


by Dr Greg Chapman


When a business has created a brand for their product, it needs to be constantly reinforced, especially if it is a key point of difference to its competitors. In this ad, a humorous if somewhat dark approach is taken to this well known brand and its essence.


THE AUSTRALIAN SMALL BUSINESS BLOG IN TOP 100 GLOBALLY

Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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