The Australian Small Business Blog

The Australian Small Business Blog

This Blog is a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Tuesday, February 09, 2016

Small Business Best Practice Benchmarks

by Dr. Greg Chapman

There have been many studies on what great businesses do differently. Each have identified a number of common benchmarks. Over the next 12 months I will review key Small Business Best Practice Benchmarks for Australian businesses. These will include Business, Financial, Marketing and Operational best practices.

The first practice in common with all great businesses is Strategic Planning. They all have a five year plan.

As the Cheshire Cat said to Alice “If you don’t know where you are going, any road will take you there”


Tuesday, February 02, 2016

Points of Difference - A Lesson from Big Business for Small Business

by Dr. Greg Chapman

Normally when I write on lessons from big business, it’s to give small business owners some strategies developed by people with much more money and resources that could benefit those who aren’t similarly advantaged. However, in this case, I have an example you don’t want to copy.

Recently I changed energy providers. I was cold called by a competitor to my current supplier. Normally, I don’t respond to such calls, but I had just paid my quarterly bill, and was thinking about how expensive it was. Perhaps the competitor knew my billing cycle, which was a clever move if so, or else they just call all the time, knowing at some point they would get me at the right time. Also smart. Persistence. Particularly when they knew they had a better offer.

Friday, January 29, 2016

Lessons for Small Business from Big Business - Blackberry


by Dr Greg Chapman


Blackberry is in trouble. At one time it was the phone of choice for the corporate world. Even the US president had one. It had excellent email security and integrated well with other business software products.

All that changed with the new generation of phones. Blackberry failed to keep up and saw its market share collapse, even in its niche of choice - corporates. It now seems to be looking for a buyer, but what’s it worth?

It has certain technologies and patents that may be of value to others, but the biggest part of the value for any company purchase is usually the Goodwill for the business as a going concern. Purchases of assets such as patents are pretty much what you get in a fire sale especially as there seems to be little that’s unique in its latest offerings that might appeal to another Telco with its own patents. They may have value to a new entrant.

Tuesday, January 26, 2016

Ad of the Month – Honesty


by Dr Greg Chapman


Over the years businesses have tried many different strategies to advertise their business, but few have tried warts and all honesty. While most will not lie, but gilding the lily is certainly the norm. Well here is an ad which presents the unvarnished truth, which did get quite a response for the advertiser.

Friday, January 22, 2016

The Purpose of Your Business


by Dr Greg Chapman


Most the business plans I see read like novels, and if they were in libraries, they would be classified as science fiction. At some time, most business have prepared a business plan. Often at the early stages, and are filled with the optimism of the inexperienced, but once exposed to the reality of the market place, these plans regularly get forgotten on the shelf gathering dust.

I point out, that none of these possibly worthy goals is the purpose of your business. It might be the reason you went into business, but not its purpose.

The purpose of your business is to make a profit. If it’s not, you are running a charity. Nothing wrong with charities, which are non-profit, or even loss making organisations, but that is not the purpose of a business.

Tuesday, January 19, 2016

Your New Year’s Business Resolutions for 2016

by Dr. Greg Chapman


Every year at this time we have an opportunity to start with a clean slate. Well not absolutely clean, because we know what hasn’t worked in 2015, and what we could have done better. We certainly would like to achieve more this year, but where to start?

Wouldn’t it be great to have a simple step-by-step tool that provides a focus, uses your strengths, and comes up with very clear objectives for your business?


Thursday, January 14, 2016

Business Plans - Essential or Useless?


by Dr Greg Chapman


Most the business plans I see read like novels, and if they were in libraries, they would be classified as science fiction. At some time, most business have prepared a business plan. Often at the early stages, and are filled with the optimism of the inexperienced, but once exposed to the reality of the market place, these plans regularly get forgotten on the shelf gathering dust.

General Truman once said “Planning is essential but plans are useless”. Perhaps this thought was prompted by a 19th century German Field Marshall von Moltke who said “No plan survives contact with the enemy.”

Friday, December 18, 2015

Ad of the Year 2015


by Dr Greg Chapman


Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of google views, here are the top three ads of 2015. 3. Try doing this on your website 2. Getting your attention but the number one advertising article, rated by views, is:

Wednesday, December 16, 2015

2015 Small Business Articles of the Year


by Dr Greg Chapman


With over 60 posts this year on the Australian Small Business Blog, it is now time to identify the top post as ranked by Google for page views.

3. How to Build a Marketing System that Turns Your Business into a Profit Machine 2. Steve Job’s Top 10 Tips for Business but the number one business article, rated by views, is:

Tuesday, December 15, 2015

Google’s New Strategy: All our advertisers must be mediocre

by Dr. Greg Chapman

Have you produced great results for your customers? Perhaps you have saved them lots of money. Don’t tell Google. Perhaps you have made them lots of money. Don’t tell Google. Perhaps you solved a problem that no one else could. Don’t tell Google.

If you have produced extraordinary results for your clients, Google doesn’t want you to tell anyone about them. Google only wants to advertise mediocre businesses.

Thursday, December 03, 2015

Business Plans - Essential or Useless?

by Dr. Greg Chapman

Most the business plans I see read like novels, and if they were in libraries, they would be classified as science fiction. At some time, most business have prepared a business plan. Often at the early stages, and are filled with the optimism of the inexperienced, but once exposed to the reality of the market place, these plans regularly get forgotten on the shelf gathering dust.

General Truman once said “Planning is essential but plans are useless”. Perhaps this thought was prompted by a 19th century German Field Marshall von Moltke who said “No plan survives contact with the enemy.”

Wednesday, December 02, 2015

Get Your Free copy of the Small Business Best Seller

by Dr Greg Chapman, MBA

As the year draws to a close, I want to thank all readers of the Australian Small BusinessBlog, and by way of thanks, I am going to do something I have never done before. I want to offer you a free copy of my award winning, best selling small business book: “The Five Pillars of Guaranteed Business Success”. All I ask is that you cover the postage. You can request your own free copy at

www.FivePillarsBusinessSuccess.com/special-offer


This book has helped thousands of business owners, and I’m sure you will find it valuable too. (Note this is not the preview digital version, this is the complete hardcopy book, as you may have seen in bookstores, but only available until December 18th.

May Your Business Be – As You Plan It!

Subscribe to this Blog for more Small Business news and tips.

Share this article:Get Your Free copy of the Small Business Best Seller


Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Friday, November 27, 2015

Managing Your time requires Small Business Brain Surgery

by Dr. Greg Chapman

What do you have in common with Bill Gates and Richard Branson? You have the same 24 hours in a day. It’s what you do with those hours that produces the difference. Often business owners are working longer hours and taking home less than their staff. If this is you, maybe it’s time you learnt what Brain Surgeons do.

Most business owners are micro-managers. They have learnt from experience if they give work to someone else, they mess it up, and then they spend twice as long fixing things. But this is not what Brain Surgeons do. When they operate on a patient, they are not in charge of the theatre- the theatre nurse is. They don’t open up the patient, or close. They leave that to a junior surgeon. Everything is prepared for them, and someone else mops up the blood later. All they do is the brain surgery. With a little bit of marketing beforehand (client needs), and a little bit more marketing afterwards (client satisfaction).

How is this possible?

Tuesday, November 24, 2015

What happens when a dog chasing a car catches it?

by Dr. Greg Chapman



Have you ever watched a dog chase a car? It gets very excited, a lot of tail wagging and yapping, usually to no avail. The car always outpaces the dog, and the dog is left behind continuing its barking at a fast receding vehicle.

Just imagine what would happen if the dog caught the car. What do you think would happen next? I’m not sure I know, but one thing is for certain, I don’t think the dog knows either.

When we market, it’s like chasing the car as we pursue leads. It can be fun and exciting while pursuing the prospect. But what do you do when you have the prospect in front of you. Is it all yapping (selling) at the customer? Is there actually a thought out plan?

More…


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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Friday, November 20, 2015

Do You Own a Marketing Machine?


by Dr Greg Chapman


At some time in the future, you may want to sell your business. What would a buyer value? Even if you don’t want to sell it, and want them to carry you out of your office in a pine box, you might still like to know where the value truly lies for yourself, if not for anyone else.

A buyer will be brutally objective in looking at your assets. How do you think they will value your equipment which is starting to show the signs of wear, and certainly is not the latest model? How will they value your great location with a lease expiry in 2 years, and a potential big rent rise for a new lease? Will they value your staff who may leave when you do?

Wednesday, November 18, 2015

What is the oldest profession?

by Dr. Greg Chapman


The answer to the question of what is the oldest profession may not be what you think. One way of discovering the answer to this question is to and the name of the first person mentioned in recorded history. This person would have had some standing in their community and the record must have handsome value for it to have been written down in the first place and to have been preserved for thousands of years.


Thursday, November 12, 2015

Ad of the Month – Because the Internet is made of Cats


by Dr Greg Chapman


Christmas seems to come earlier every year, and when you are competing for everyone’s attention at a time when everyone is bombarded with ads, you need to have one for your product that stands out and will be shared by others. And it has to have cats, which is quite easy for this advertiser.

Wednesday, November 11, 2015

Circle of Price

by Dr. Greg Chapman


The Circle of Price:

1. The more you charge, the more you are respected

2. The more you are respected, the more your clients comply with your recommendations

3. The more they comply, the better the results they get

4. The more results they get, the more clients you get

5. The more clients you get, the more you charge


Thursday, November 05, 2015

How much should you pay for your brand?

by Dr. Greg Chapman

There is much hype talk about branding, but how much should you pay for your brand development. Below is a list of nine well known brands. See if you can guess the most expensive and the cheapest.


Monday, November 02, 2015

Leveraged Marketing – How much are you missing?

by Dr. Greg Chapman

Do you have several marketing campaigns running simultaneously? Perhaps you run an Adwords campaign, have a joint venture with another business and an ad in the local paper. All quite independent campaigns you might think, that bring in a regular supply of enquiries.

Adwords sends leads to your website- possibly your most important piece of marketing collateral. Your JV partner emails you whenever they want to refer you to someone, and you then give them a call. Your ad in the paper encourages readers to call you.

If you were to link these campaigns, this this would enable you to leverage your marketing investment by connecting all your marketing collateral, resulting in both increased enquiries and sales. How might that look?

More…



Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

May You Business Be - As You Plan It!

Subscribe to this Blog for more Small Business news and tips.

Share this article:Leveraged Marketing – How much are you missing?



Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Dr. Greg Chapman is also the author of
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