The Australian Small Business Blog

The Australian Small Business Blog

This Blog is a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Thursday, June 23, 2016

Can You create a Perpetual Motion Marketing Machine?


by Dr Greg Chapman

Several centuries ago inventors tried to build perpetual motion machines. The idea being, you just kick started it, and it would go on for ever and could potentially be a never ending source of energy. We now know that such machines are impossible, and they always run down due to the presence of friction. Perpetual motion machines would violate the 2nd Law of Thermodynamics, colloquially described as “Things fall apart”.



It doesn’t matter how clever the design of the machine is, external factors will cause the machine to slow down until it stops. However, once you start the machine, overcoming inertia, only a small amount of energy may keep it running.

The 2nd Law of Thermodynamics also applies to Marketing. You might have a strong flow of customers from referrals, but over time there are external influences such as the changes in the, competition, innovation, customer needs, the economy or other reasons, that create a source of friction that can cause that steady flow to dwindle to a trickle. More...




May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Tuesday, June 21, 2016

Ad of the Month – Old is New Again


by Dr Greg Chapman


Even if you are a well known brand it’s important to stay top of mind. Mostly this is done through some form of advertising, however, social media now offers new opportunities for brand re-enforcement. In this ad, a very old idea is made new again.

Friday, June 10, 2016

Myeloma Australia - Trivia Night

Have some fun and contribute to a great cause. All donations will go towards the hiring of a new nurse.

Tuesday, June 07, 2016

How to use Guarantees to Boost Your Sales


by Dr Greg Chapman


While all business are required by law to provide a guarantee that the goods supplied are as advertised, most miss the opportunity to use their guarantee as a point of difference that will boost their sales. In this podcast, Dr Greg Chapman explains how you can do just that.

Friday, June 03, 2016

Trust – The Small Business Secret Weapon?


by Dr Greg Chapman


Trust – The Small Business Secret Weapon?

One of the most potent weapons of big businesses is their ability to build a brand. A brand creates Top of Mind awareness that remains until you are ready to buy, building familiarity until it naturally becomes a safe choice. Which do would you trust more- a brand you have heard of, or one you have never heard of?




Tuesday, May 24, 2016

Using the Five Profit Drivers to Double Your Business’ Profit


by Dr Greg Chapman


The Five Profit Drivers

Have you ever seen a business that has doubled their sales apparently overnight? Have you wondered what is the one thing they did to achieve that result? The chances are they did a number of things which when multiplied together gave the end result. In all likelihood, they understood and used the Power of Leverage.

Let’s see how that works. Consider this example.



Friday, May 20, 2016

Importance of Technology in my Business Coaching business


by Dr Greg Chapman


The following question was asked by an Australian Small Business Blog reader:

“How important is technology in your business and which is the most important for your success?”

Technology is important in any business, but it’s all too easy to get distracted by the latest bright shiny object that becomes available with suppliers insisting it’s essential for your business. As my business, Empower Business Solutions, is largely an online business with most enquiries generated in that environment with a mixed online/offline conversion, I am regularly tempted by the latest fads. However, I resist this by stepping back and thinking carefully about how the application might help my business, and researching how others are using it, running trials, and quickly dropping it if it doesn’t live up to promoters’ promises.

Tuesday, May 17, 2016

Ad of the Month – Proving Your Point


by Dr Greg Chapman


If you have a unique Point of Difference, sometimes you just have to take that extra step and prove it in as dramatic a way as you can. This is what this adverser did with it’s product.

Wednesday, May 11, 2016

Predicting Your Business' Future


by Dr Greg Chapman

Wouldn’t it be great to have a crystal ball so you can see what’s going to happen in your business in the next few quarters? If you did, you would know if you should hire that new employee you have been thinking about for some time. Perhaps you could finally decide on that expansion interstate or whether to invest in that expensive system that could increase your productivity by 50%.



But you don’t take these decisions because you don’t have a crystal ball, or your old one is just filled with smoke. More...




May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Monday, May 02, 2016

Before You hire a Salesperson……



by Dr Greg Chapman

Are your sales currently disappointing? Hire a salesperson. Want to increase your rate of growth? Hire a salesperson. Many times every problem seems to have a simple answer..... which is wrong! People think, just because they have hired a salesperson, that revenue and profits automatically increase. In reality, there is a hit to your bottom line with the new wage cost which may not be covered for a long time by new sales.

Like any business decision, you must look at the numbers. Hiring a salesperson before you are ready can cost you more than any benefit you might obtain setting your business back many months. This is not just about hiring the right person, which is of course important, but not even a sales superstar will work if the numbers are wrong.

Thursday, April 28, 2016

How to Increase your Sales to Existing Customers



by Dr Greg Chapman

Attracting customers is a never ending task for any business. You can’t ever rest on your laurels. Finding new people who might want to buy, introducing your business, and finally convincing them to give you a try, can be exhausting. With all that effort exploring the outer reaches of your marketplace, it’s easy to ignore what’s right under your nose, your existing customers.

It’s six times easier to sell to an existing customer than to find new ones. They already know and trust you.

Here are seven strategies you can use to increase sales to your existing customers

Monday, April 25, 2016

Breaking: Australian Small Business Blog ranked in Australia’s 30 Best Business Blogs




The Australian Small Business Blog has been nominated by the Locomote as one of Australia’s 30 Best Business Blogs.

Thanks guys for the recognition.




May Your Business this Year be - As You Plan It.


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Thursday, April 21, 2016

Does Your business suffer from Growing Pains?


by Dr Greg Chapman

Busier than a one armed wallpaper hanger? Don’t have time to scratch yourself? Have a waiting list for new clients? Has previous exponential growth rate has slowed to a crawl? If so, then it’s likely your business is experiencing growing pains.

Chances are you are working longer hours than any of your staff, and are the last to get paid. Your business is a victim of its own success.

If you do take any time off, when your return, you wish you had never left. It’s as if nothing happened at all when you were absent. Sure, work was done, but nothing progressed, and your inbox is full of unanswered enquiries. Your business has become its own version of groundhog’s day. While it feels like a trap, it’s also an opportunity.

Monday, April 18, 2016

Ad of the Month – Foreplay


by Dr Greg Chapman


Having done your online search, you have found what you believe you have been looking for. Then you click on the link, and do you get the information you are seeking? All sorts of marketing then starts to block your path to content. What does this say about your business?

Friday, April 15, 2016

Sales Technique - I already have a supplier of your services

by Jim Prigg

Being in competition, invites people to use the ambiguous objection that their problem is solved because they already have a supplier of your service, products or ideas. It is a good time to check how strong that relationship is and whether there are any flaws in it from the alternative supplier.

Tuesday, April 12, 2016

7 Steps to a Customer


by Dr Greg Chapman

Whether someone is walking past your store or discovers you online, there are seven steps that a person takes to become a customer. While it is not possible for a business to control all these steps, there is much they can do to smooth the journey.



1. Discovery

Before Discovery, a person will not know you exist, let alone what it is you do. They may not even be currently in the market for what you have to sell but still have the potential to be once they know more. So, before any sale, you have to be discovered. This means, a business has to make it easy to be discovered, even if the person is not yet ready to buy. What are you doing to make Discovery easier for potential customers?

More...



May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Thursday, April 07, 2016

Things to ask your Bookkeeper before the weekend...


by Tim Johnston

It’s great to have someone that has their finger on the pulse of your business. While your Tax Accountant keeps there eye on the “big Picture,” your Bookkeeper knows exactly where you stand financially today! Some clients comment how they don’t know how we can stand number-crunching for a living. However it’s not the bean counting side of things that we love but being able to sit down with a business owner and help them understand their business.

Of course your bookkeeper should know who owes you and who you owe. But they should also be able to tell you things like:

Monday, April 04, 2016

Government body determined to destroy 40k small businesses


by Dr Greg Chapman

The Road Safety Remuneration Tribunal (RSRT), has decided that it wants to destroy 40,000 small trucking firms by demanding that they charge up to five times more for the same service than big freight companies.

Did you know that there is a government body that can decide how much a business can charge? Well, not just any business, just the trucking business. Why the trucking business? It’s because of an unholy alliance between the Transport Workers Union and the big truckers.

Thursday, March 31, 2016

What should I do now?

You have caught a buyer’s eye. Perhaps it was your expensive ad in a magazine, or even an ad online that has cost you nothing (till someone clicks on it), or got them to your website or store, what do you want them to do next? Buy?



Of course, but if they don’t know you yet, and you shout “Buy Now” you will just as likely lose the buyer as they run out the door or click away. So the customer may take some time to look around to see if they are in the right place.
There is a moment of uncertainty. It may be the right place, but the range of options may just be too overwhelming, so just at the time they are asking themselves “What should I do now?” - tell them.

More...



May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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To send this article to a friend, click on the envelope below.

Thursday, March 24, 2016

Small Business Best Practice Benchmarks - Operational Plan


The first article on Small Business Best Practice Benchmarks was about how all great businesses have a five year strategic plan. While this is a necessary part of the planning process, it is not sufficient. There also needs to be a detailed operational plan.


Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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