The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Thursday, January 19, 2017

I’m sorry, I have to double my prices


by Dr Greg Chapman


That’s what a friend of mine said just recently to all his clients. Would you be brave enough to do that? And was this truly an act of bravery on his behalf? This is his story.

My colleague, let’s call him John, had a bit of a health scare. Even he would agree he was starting to get a bit long in the tooth, but he was very active and as successful as ever, so he wasn’t expecting this.

He realised he couldn’t keep up the pace, but he didn’t really need to as the online part of his business was doing very well.

So John explained to all his clients his health situation, that he would need to reduce his work load, and consequently had to double his prices in the new year.

Wednesday, January 18, 2017

Ad of the Month – Brand Reinforcement


by Dr Greg Chapman


When a business has created a brand for their product, it needs to be constantly reinforced, especially if it is a key point of difference to its competitors. In this ad, a humorous if somewhat dark approach is taken to this well known brand and its essence.


Monday, January 16, 2017

Marketing Moments – The Power of Asking


by Dr Greg Chapman


In the world of business, there is never enough time, which is why this year I will post podcasts just 2-3 minutes long with a single, easy to implement, marketing idea, that I call a Marketing Moment.

The first topic is: The Power of Asking.
You know, in most cases before we get anything, we have to ask for it. Right from the time we're little, we get things by asking. But somewhere along the way, we lose the ability, or the want, to ask.

Tuesday, January 10, 2017

Award for The Australian Small Business Blog



The Australian Small Business Blog has just been notified that is been placed as one of the Top 100 Small Business Blogs Globally by Feedspot, the international RSS blog syndicator. Thanks guys for the recognition, and we hope we can be bigger and better in 2017.

Dr Greg Chapman




May Your Business this Year be - As You Plan It.


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Breaking: Australian Small Business Blog in Top 100 Sites




The Australian Small Business Blog has been nominated by the Masters of International Business as one of the 100 Best Sites for International Business People. Thanks guys for the recognition.



Dr Greg Chapman




May Your Business this Year be - As You Plan It.


Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article:Breaking: Australian Small Business Blog in Top 100 Sites

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Tuesday, December 20, 2016

2016 Small Business Articles of the Year


by Dr Greg Chapman


With over 70 posts this year on the Australian Small Business Blog, it is now time to identify the top post as ranked by Google for page views.

3. Does Your business suffer from Growing Pains? 2. How to Increase your Sales to Existing Customers but the number one business article, rated by views, is:

Thursday, December 15, 2016

Ad of the Year – 2016


by Dr Greg Chapman


Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2016.

3. Showing Off 2. Proving Your Point but the number one advertising article, rated by views, and my personal favourite is:

Thursday, December 08, 2016

Because You're the Expert


by Dr Greg Chapman

Unless you are selling a commodity product or service, such as petrol where all prices displayed on roadside boards where you can compare 3 or 4 stations’ offers before you have to stop to refill, you need to give your buyers clues on the value of your services. Even brands may be treated as a commodity in this respect. You have decided on a particular brand and model of plasma screen TV and now you browse the internet for the cheapest price.



More...





May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Friday, November 25, 2016

The Purpose of Your Business

by Dr Greg Chapman


I often ask this question at my live events; “What is the purpose of your business?” and get a variety of interesting answers. Varying from helping my customers solve their problems with my ‘superior’ service, making the world a better place to the ubiquitous, make money.

I point out, that none of these possibly worthy goals is the purpose of your business. It might be the reason you went into business, but not its purpose.

Wednesday, November 23, 2016

Fundamentals of Debt Recovery in Small Business

by Wayne Davis


If you are not being paid for your work and the debt collectors are not having any luck collecting this debt, you may need to commence proceedings in Court to recover bad debts from a non-paying client.

This article explains the procedures and hits you with the realities of legal debt recovery.

Friday, November 18, 2016

Trust – The Small Business Secret Weapon?

by Dr Greg Chapman


One of the most potent weapons of big businesses is their ability to build a brand. A brand creates Top of Mind awareness that remains until you are ready to buy, building familiarity until it naturally becomes a safe choice. Which do would you trust more- a brand you have heard of, or one you have never heard of?

So how do you increase your prices?

Friday, November 11, 2016

Managing a Star Employee with an Attitude


by Dr Greg Chapman


In any business there are 4 types of employees. If you understand these types and their key attributes, how you manage them becomes much easier.

The first attribute is the person’s Ability. How capable are they in doing their job? They may have low ability, or be highly capable, with their ability (good or bad) recognised by others in your business.

The second attribute is their Attitude. This may vary from poor, just there for the pay cheque, to enthusiastic and willing to do whatever the job requires to make your business a success.

When we combine these attributes, we get a clearer picture of the employee and the management strategy for them. For those with a poor attitude and low ability, the solution is simple. These individuals appear unwilling to improve and they constantly disrupt the business causing problems for others to fix. If they are not removed from the business, the people who do the fixing will leave.

Tuesday, November 08, 2016

The Fifth Profit Driver – Increasing the Gross Profit per Sale


by Dr Greg Chapman


In an earlier article I described marketing system.The fifth of the Five Profit Drivers is Increasing the Gross Profit per Sale.

The easiest way to increase your Gross Profit per Sale is just to increase your prices. The beauty about this strategy is that the increase in price goes straight to the bottom line. A mere 10% increase in prices will double the net profit of most businesses.

Of course the reason most businesses don’t increase their prices is because they are concerned about losing sales, and if you just increase your prices without any other marketing, you will.

So how do you increase your prices?

Monday, November 07, 2016

How to build million dollar business relationships


by Dr Greg Chapman


The world’s best known marketing secret is Word-of-Mouth. To make this work for your business, you must build strong relationships with others so they will trust you and refer to you. Not just once, but over and over again. However, too many business owners treat this as a passive strategy.

In this expert interview, learn how to develop million dollar relationships for your business.

Friday, November 04, 2016

Removing the Biggest Bottleneck in Your Business


by Dr Greg Chapman


A bottleneck is where a logjam occurs, allowing only a trickle to pass through the neck to the other side. Bottlenecks result in missed opportunities and impose costs due to underutilised capacity. While this is well known, little is done about the biggest bottleneck of them all.

Tuesday, November 01, 2016

Ad of the Month – US Election Bonus


by Dr Greg Chapman


No doubt you have seen many negative ads from the US election campaigns. Mostly negative, because fear works in politics. Not so much in business. Slagging off your competition is viewed poorly in business, for two reasons. You mention your competition, and secondly, you miss an opportunity to say something positive about yourself, which make people ask the question, ok the competition is bad, but are you any better?
Here is an election ad that is not negative, and will even make you smile.

Friday, October 28, 2016

Marketing Moments - Making a Buying Decision on Price


by Dr Greg Chapman


Recently there was a test with top concert violinists comparing Stradivarius violins with the best modern ones. The violinists were required to wear welder’s goggles, so it was literally a blind test. They were to decide on the basis of sound and playability, and ultimately, which violin they would prefer to take on a tour.

Surprisingly the cheap modern violins won out. (OK, not that cheap, at $30,000, but about 100 times cheaper than the average Stradivarius.) Do you think that this news will cause a crash in the price of the Stradivarius?

Tuesday, October 25, 2016

Ad of the Month – Refresh


by Dr Greg Chapman


If a business has a campaign that has been running a long time, there is a temptation to replace it even if it has been successful. There are many examples where businesses have thrown the baby out with the bathwater because they, rather than their audience, think it’s showing its age, and feel it’s becoming stale, and regretted the change. (New Coke anyone?)

Friday, October 21, 2016

Defending the Sharks


by Dr Greg Chapman


A recent article in the Small Business Section of The Age was critical the TV program, the Shark Tank. This is where 5 very successful business people receive pitches from small business owners for an investment from them in return for equity in their business. The journalist thought the sharks treated these people with ‘complete distain’ and hence she loathed the program. I don’t think they do, and that she completely missed the point.

The journalist compares the Shark Tank with other reality shows, and says that the sharks treat the pitchers far worse. Seriously, has she seen the talent shows which always have a judge who is paid to be nasty to contestants?

Monday, October 17, 2016

How to Double Your Profits and Put Your Marketing on Autopilot

by Dr Greg Chapman, MBA


The ideal for any business owner is to turn their business into a Profit Machine that can run without them. However, in order to achieve this, a critical step is to take control of their marketing.

Discover the 5 Step Formula Guaranteed to Double Your Profits &
Put your Marketing on Autopilot





Discover the simple steps at this free webinar training for small business owners, and get a copy of my Five Profit Drivers Toolkit & Instant Business Plan to put you in control of your marketing, just for attending.



May Your Business Be – As You Plan It!



Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



Promote Your Business on our Facebook Fan Page


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The Australian Small Business Blog

To send this article to a friend, click on the envelope below.

Awarded TOP 100 Status

Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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