The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Friday, November 25, 2016

The Purpose of Your Business

by Dr Greg Chapman


I often ask this question at my live events; “What is the purpose of your business?” and get a variety of interesting answers. Varying from helping my customers solve their problems with my ‘superior’ service, making the world a better place to the ubiquitous, make money.

I point out, that none of these possibly worthy goals is the purpose of your business. It might be the reason you went into business, but not its purpose.

Wednesday, November 23, 2016

Fundamentals of Debt Recovery in Small Business

by Wayne Davis


If you are not being paid for your work and the debt collectors are not having any luck collecting this debt, you may need to commence proceedings in Court to recover bad debts from a non-paying client.

This article explains the procedures and hits you with the realities of legal debt recovery.

Saturday, November 19, 2016

Melbourne Event - The Founder

The Founder is about the Ray Kroc who started the McDonalds franchise. This movie is a must see for all business owners. On behalf of Myeloma Australia, I invite you, your family, friends and work colleagues to a private premiere screening of 'The Founder' starring Michael Keaton and share a glass of bubbly with me.

DATE: Thursday 24 November 2016
TIME: 5.45 pm arrival for champagne and a light supper (sandwiches). The film will start at 6.30 or 7.15 pm - the time will be confirmed by the Lido a week beforehand
VENUE: The Lido Cinema - 1/675 Glenferrie Road, Hawthorn 3121
COST: All tickets are $40 (GST incl)

Tickets can be booked through TryBooking
or Alex or Pina in the office on (03) 9428 7444 for alternative booking and payment arrangements.
Bookings will be open until 5 pm Wednesday 23 November 2016 .

For information regarding the movie fundraiser please contact:

Jill Stansfield m: 0409 007 375 e: stansfieldjill@gmail.com;
Catherine Davies m: 0414 722 344 e: carks@outlook.com.au

May Your Business Be - As You Plan It

Dr Greg Chapman

Friday, November 18, 2016

Trust – The Small Business Secret Weapon?

by Dr Greg Chapman


One of the most potent weapons of big businesses is their ability to build a brand. A brand creates Top of Mind awareness that remains until you are ready to buy, building familiarity until it naturally becomes a safe choice. Which do would you trust more- a brand you have heard of, or one you have never heard of?

So how do you increase your prices?

Friday, November 11, 2016

Managing a Star Employee with an Attitude


by Dr Greg Chapman


In any business there are 4 types of employees. If you understand these types and their key attributes, how you manage them becomes much easier.

The first attribute is the person’s Ability. How capable are they in doing their job? They may have low ability, or be highly capable, with their ability (good or bad) recognised by others in your business.

The second attribute is their Attitude. This may vary from poor, just there for the pay cheque, to enthusiastic and willing to do whatever the job requires to make your business a success.

When we combine these attributes, we get a clearer picture of the employee and the management strategy for them. For those with a poor attitude and low ability, the solution is simple. These individuals appear unwilling to improve and they constantly disrupt the business causing problems for others to fix. If they are not removed from the business, the people who do the fixing will leave.

Tuesday, November 08, 2016

The Fifth Profit Driver – Increasing the Gross Profit per Sale


by Dr Greg Chapman


In an earlier article I described marketing system.The fifth of the Five Profit Drivers is Increasing the Gross Profit per Sale.

The easiest way to increase your Gross Profit per Sale is just to increase your prices. The beauty about this strategy is that the increase in price goes straight to the bottom line. A mere 10% increase in prices will double the net profit of most businesses.

Of course the reason most businesses don’t increase their prices is because they are concerned about losing sales, and if you just increase your prices without any other marketing, you will.

So how do you increase your prices?

Monday, November 07, 2016

How to build million dollar business relationships


by Dr Greg Chapman


The world’s best known marketing secret is Word-of-Mouth. To make this work for your business, you must build strong relationships with others so they will trust you and refer to you. Not just once, but over and over again. However, too many business owners treat this as a passive strategy.

In this expert interview, learn about best practice in managing the issues that arise in family businesses.

Friday, November 04, 2016

Removing the Biggest Bottleneck in Your Business


by Dr Greg Chapman


A bottleneck is where a logjam occurs, allowing only a trickle to pass through the neck to the other side. Bottlenecks result in missed opportunities and impose costs due to underutilised capacity. While this is well known, little is done about the biggest bottleneck of them all.

Tuesday, November 01, 2016

Ad of the Month – US Election Bonus


by Dr Greg Chapman


No doubt you have seen many negative ads from the US election campaigns. Mostly negative, because fear works in politics. Not so much in business. Slagging off your competition is viewed poorly in business, for two reasons. You mention your competition, and secondly, you miss an opportunity to say something positive about yourself, which make people ask the question, ok the competition is bad, but are you any better?
Here is an election ad that is not negative, and will even make you smile.

Friday, October 28, 2016

Marketing Moments - Making a Buying Decision on Price


by Dr Greg Chapman


Recently there was a test with top concert violinists comparing Stradivarius violins with the best modern ones. The violinists were required to wear welder’s goggles, so it was literally a blind test. They were to decide on the basis of sound and playability, and ultimately, which violin they would prefer to take on a tour.

Surprisingly the cheap modern violins won out. (OK, not that cheap, at $30,000, but about 100 times cheaper than the average Stradivarius.) Do you think that this news will cause a crash in the price of the Stradivarius?

Tuesday, October 25, 2016

Ad of the Month – Refresh


by Dr Greg Chapman


If a business has a campaign that has been running a long time, there is a temptation to replace it even if it has been successful. There are many examples where businesses have thrown the baby out with the bathwater because they, rather than their audience, think it’s showing its age, and feel it’s becoming stale, and regretted the change. (New Coke anyone?)

Friday, October 21, 2016

Defending the Sharks


by Dr Greg Chapman


A recent article in the Small Business Section of The Age was critical the TV program, the Shark Tank. This is where 5 very successful business people receive pitches from small business owners for an investment from them in return for equity in their business. The journalist thought the sharks treated these people with ‘complete distain’ and hence she loathed the program. I don’t think they do, and that she completely missed the point.

The journalist compares the Shark Tank with other reality shows, and says that the sharks treat the pitchers far worse. Seriously, has she seen the talent shows which always have a judge who is paid to be nasty to contestants?

Monday, October 17, 2016

How to Double Your Profits and Put Your Marketing on Autopilot

by Dr Greg Chapman, MBA


The ideal for any business owner is to turn their business into a Profit Machine that can run without them. However, in order to achieve this, a critical step is to take control of their marketing.

Discover the 5 Step Formula Guaranteed to Double Your Profits &
Put your Marketing on Autopilot





Discover the simple steps at this free webinar training for small business owners, and get a copy of my Five Profit Drivers Toolkit & Instant Business Plan to put you in control of your marketing, just for attending.



May Your Business Be – As You Plan It!



Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Friday, October 14, 2016

Big Enough to Trust

Dr Greg Chapman



When selecting a new supplier for a product or service, particularly for a more complex sale, there is always a risk that you might not get what you want. So you look for clues to give you confidence.

Who recommends them? Do they have a guarantee? What sort of after sales support will they provide? Are there independent reviews? Who else has bought from them? What is the quality, or does the low price indicate it won’t last? On the other hand, when you micromanage, you demotivate your staff, they won’t take any initiative, and you become the bottleneck. So what’s the answer?

Monday, October 10, 2016

Good, Better, Best: Which would You choose?


by Dr Greg Chapman

Unless you are selling a commodity product or service, such as petrol where all prices displayed on roadside boards where you can compare 3 or 4 stations’ offers before you have to stop to refill, you need to give your buyers clues on the value of your services. Even brands may be treated as a commodity in this respect. You have decided on a particular brand and model of plasma screen TV and now you browse the internet for the cheapest price.


The fuel example is a commodity product and the TV screen example is a commodity service (a retail distribution service of a non-commodity product).



So even if you aren’t selling a commodity product, the first question many people ask is: “How much will it cost?” and if you tell them, it could be a very brief conversation, unless you are the cheapest. More...



May You Business Be - As You Plan It!

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Share this article: Good, Better, Best: Which would You choose?



Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



Promote Your Business on our Facebook Fan Page


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The Australian Small Business Blog

To send this article to a friend, click on the envelope below.

Friday, October 07, 2016

Trust but Verify


by Dr Greg Chapman


There’s always a tension between empowering your staff and overpowering them with micromanagement. When you leave staff to their own devices, there is always a risk that they will make decisions you don’t agree with, or carry out tasks incorrectly.
On the other hand, when you micromanage, you demotivate your staff, they won’t take any initiative, and you become the bottleneck. So what’s the answer?
There are two essential steps that must be taken to get the balance right.




Tuesday, October 04, 2016

Getting the most from your people


by Dr Greg Chapman


One of the biggest impediments to growth in most small businesses is lack of people systems. When there is poor alignment between your staff’s and your business’ objectives, this becomes a major obstacle to your success.

In this Small Business Success Club podcast learn how to obtain peak performance from the most important assets in your business with good people management systems.

Friday, September 30, 2016

Does Your business suffer from Growing Pains?


by Dr Greg Chapman


Busier than a one armed wallpaper hanger? Don’t have time to scratch yourself? Have a waiting list for new clients? Has previous exponential growth rate has slowed to a crawl? If so, then it’s likely your business is experiencing growing pains.

Chances are you are working longer hours than any of your staff, and are the last to get paid. Your business is a victim of its own success.

If you do take any time off, when your return, you wish you had never left. It’s as if nothing happened at all when you were absent. Sure, work was done, but nothing progressed, and your inbox is full of unanswered enquiries. Your business has become its own version of groundhog’s day. While it feels like a trap, it’s also an opportunity.



Wednesday, September 28, 2016

The Fourth Profit Driver – Increasing the Number of Times a Customer Buys


by Dr Greg Chapman


In an earlier article I described marketing system. The fourth of the Five Profit Drivers is Increasingthe Number of Times.a Customer Buys from You.

It is six times easier to sell to an existing customer than to sell to a new one, yet businesses spend more time finding new customers than going back to their exiting ones to see if there was something else with which they can help them. The best place to find gold is in a gold mine!

One business owner told me how a client they hadn’t heard from in 3 years had called him. The owner thanked them for contacting them again after all this time, but the enquirer had not realised they had used him before. It was just luck that this customer had called him again, but how many others had forgotten him and gone somewhere else?

Friday, September 23, 2016

Getting a referral from a Psychic


by Dr Greg Chapman


Have you ever received a referral from a psychic? I have. How did you manage that you might ask?

Recently I was contacted by a business owner needing assistance, and after a short introductory conversation, where we agreed a further course of action, I asked her (as I hope you ask all your enquirers) “How did you hear of me?”

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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