The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Thursday, October 19, 2017

How much should you pay for your brand?

by Dr. Greg Chapman

There is much hype talk about branding, but how much should you pay for your brand development. Below is a list of nine well known brands. See if you can guess the most expensive and the cheapest.


Monday, October 16, 2017

Ad of the Month – Trying too hard to be different?

by Dr Greg Chapman


This month’s Ad of the Month is not really an ad, or is it? You go to the trouble and expense of having a massive product launch. You invite all the influencers to be there to promote your product, and during the presentation, there is a fail of its major feature. Well that’s what happened to Apple. What happens next?

Thursday, October 12, 2017

Are Timewasters wasting your time and costing you money?


by Dr Greg Chapman

In too many small businesses, owners work longer hours, often taking home less pay than their employees. They are in fact the last to be paid.

In any business we see them, the timewasters. Of course you can never be sure which enquiry is a waste of your time, and which could be a buried gold nugget. And of course, you don’t want to be rude, because even timewasters may seek to damage your reputation if not handled the right way.

I recently had such a situation, with a surprising result.


Tuesday, October 10, 2017

Best Small Business Blogs in Australia 2017

by Dr Greg Chapman

As we approach the tail end of the year, the Australian SME Blog Awards for 2017 have announced the Top 10 Blogs for Small Business in Australia , with the Australian Small Business Blog ranked #1. Congratulations to all the other worthy finalists. Make sure you also put them into your favourites.

As always, let me know your feedback, what you liked, and what could be improved.







May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Wednesday, October 04, 2017

Getting Started in Business


by Dr Greg Chapman


It’s always daunting for anyone starting their first business. Making the transition from working for someone else, where things just seem to happen. The customers appear, and you serve them. Surely it can’t be that difficult. However, within a few days on your own in the big wide world, it doesn’t appear at all easy, and hardest of all is knowing where to start.

Friday, September 29, 2017

Avoiding the HR Minefield



by Dr Greg Chapman




One of the most daunting things for a small business is taking on new employees. It’s a major commitment. Will the cashflow support the new employee? What must the new employee do to pay their way?



When small business owners do recruit, they often do this themselves to avoid the costs of agencies. There is nothing wrong with this, but it’s easy to make mistakes, particularly if you don’t recruit very often. I’m not just referring to following the latest rules, of which there are way too many, but also just knowing what best practice is in managing people. If you are intent on doing this yourself, there are free resources available to use from Fairwork Australia at their new Learning Center. This includes free online courses on topics such as Hiring New Employees, and Managing Performance. What I particularly like about the Learning Centre are the tools, checklists and letter templates that are provided to help you do everything from hiring to firing employees.



Often difficulties arise in businesses because rules for staff are arbitrary and often ad hoc. The resource centre will also enable you to create your own staff employment policy manual so you can avoid the grief that often arises in workplaces. So when you do hire a new employee, they will know right from the start what is expected of them, and what their rights and entitlements are. For older employees, I recommend these new policies and practices (many of which may have been informally applied in the past) be explained and their questions answered. For any business to grow, it needs both people and systems to manage them. Over time this will reduce the firefighting in your business and allow you to spend more time on growing it. I highly recommend this free resource to any business owner who would like to do just that.

May Your Business this Year be - As You Plan It.



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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Thursday, September 28, 2017

How Anchored are Your Prices?




Ever been to a fancy restaurant, where the staff are dressed in black and white? There are pure white linen table cloths on the table, silver cutlery and crystal wine glasses. The décor is sumptuous and all the customers are dressed in their finest.





As the waiter formally greets you at the table, and hands you the parchment menu, you open it with trepidation, and your eyes fall on the price list and you feel your wallet tremble. As you gaze down the list, each dish looks as if it had been described by an English Literature professor, but highlighted above all the others is their signature dish, their most expensive dish, and there is a quick intake of your breath as you mentally decide which of your children you will need to sell to pay for this meal.

More...

May Your Business this Year be - As You Plan It.



Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Thursday, September 21, 2017

Lessons for Small Business from Big Business – Appointing General Managers


by Dr Greg Chapman


It’s the dream of many small business owners to one day appoint a General Manager to their business so they can step back and enjoy life. In this dream world, the GM sends the owner regular reports, and a monthly cheque with little need for involvement from themselves except an occasional guiding hand.

Reality is somewhat different as I observed while watching the biopic on Steve Jobs. By all reports, he was not the easiest person to work with, in spite of (because of?) his genius.

Tuesday, September 19, 2017

Ad of the Month – Glitch?

by Dr Greg Chapman


This month’s Ad of the Month is not really an ad, or is it? You go to the trouble and expense of having a massive product launch. You invite all the influencers to be there to promote your product, and during the presentation, there is a fail of its major feature. Well that’s what happened to Apple. What happens next?

Thursday, September 14, 2017

Sales Strategy- The Best Known Sales Secret in Business

by Dr.Greg Chapman



In any business, there is usually one person who outsells everyone else. You wish that all your sales staff were as good as this person. Often this person is you, the owner, but it doesn’t matter how much training you give the sales staff, or even if you increase incentives, little seems to change. What you have stumbled across is the best known sales secret in business.

Tuesday, September 12, 2017

Let’s Make a Meal Deal


by Dr Greg Chapman




One of the most overlooked strategies for increasing sales is the package deal - and yet any business can do it to instantly add to their turnover and profitability.

Package deals are different from upselling in that, when upselling you or your team member offers the extra product to the customer after the initial purchase decision, a package deal already has a number of products combined. The customer then has the option upfront without the need to be asked if they'd like to make the additional purchase.

In this podcast, I reveal how you can use packaging to increase your sales.

Thursday, September 07, 2017

What I learned about Marketing from our Dog and Cat


by Dr Greg Chapman


While our dog is getting on in years, and suffers from arthritis and is almost blind, there is nothing wrong with his sense of smell and he loves his food. If you give him top grade steak, or just plain dog food from the can, he gulps it down the same way he did when he was a puppy. He will eat what our cat doesn't finish from her bowl. In fact if she throws any of it up, he will eat that too. He is just not that fussy. In fact the only thing we have found he won't eat is brussel sprouts. (I can't say that I can blame him.)

Monday, September 04, 2017

How much are Your Sales costing You?




When businesses look at their different products and services, they usually have pricing strategy. For products they may, for example, double the wholesale price to cover their overheads and deliver some net profit. For services, they may look at how long the component tasks take, the cost of the employees delivering the tasks, and again add a factor for overhead to determine their prices.

What few do is consider the cost of a sale. Now some sales are transactional, for example when you order a cup of coffee at a café. The barista isn’t spending a substantial part of her time convincing the customer to buy the coffee as the customer has already made a buying decision when he walks in to the café.



If, however, a person works at a car dealership, all their time is spent making the sale, and quite often there is no sale. In other businesses, employees spend time on both selling and delivering. These costs need to be considered when pricing products. More...

May Your Business this Year be - As You Plan It.



Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Tuesday, August 29, 2017

Why learning 15 ways to Close the Sale is a waste of Your time




There are dozens of ways to close the sale, and lots of sales trainers know them all. There is the assumptive close, the alternative choice close, the reverse close, the time sensitive close and many more.

Closing of course is the end point of every sales pipeline, and you must have an elegant way of asking for the sale. So many sales are lost because the sales person doesn’t ask for it, but relying on the close to get the sale for you, making the close do all the work in converting a prospect is a big mistake. If the customer is not ready to buy, no close will work for them.

Friday, August 25, 2017

Does Business Coaching Work?


by Dr Greg Chapman


Whenever we want to try something new to improve our life, whether we want to get fit, lose weight or improve our business, we ask ourselves, will it work? We have all seen the before and after photos of people who have lost weight from some miracle diet, and guys who have gone from flab to abs of steel. Similarly in business coaching we see the results of star clients who have doubled, tripled or more their results.

So we know it can work, but will it work for us?

Tuesday, August 15, 2017

Top 27 Business Blogs to Build Successful Businesses

by Dr Greg Chapman

The Australian Small Business Blog has just been included in TopPlanet’s list of it’s Top Business Blogs. This blog comes in as #4 on the list, and is the only Australian blog recognised.

Thanks guys for the acknowledgement.







May You Business Be - As You Plan It!

Subscribe to this Blog for more Small Business news and tips.


Share this article:Top 27 Business Blogs to Build Successful Businesses


Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



Promote Your Business on our Facebook Fan Page


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Tuesday, August 08, 2017

Ad of the Month – Winners

by Dr Greg Chapman


Businesses love to associate themselves with winners. The implication being, that if you buy our stuff, you can be a winner too. So Nike did an ad with one of the world’s greatest winners, Roger Federer, after his most recent Wimbledon win, where he took no prisoners.

Thursday, August 03, 2017

Referrals – Proactive vs Reactive


by Dr Greg Chapman


One of the highest expenses for any business is generating new business - keeping that constant flow of new customers coming in to replace the ones you lose through natural attrition, and the extra customers you need to grow your business. Receiving referrals is a great way to get new customers, and for many businesses, this is perceived as an organic strategy. However much better results are possible with a proactive referral strategy.

In this podcast I discuss simple proactive referral strategies.

Friday, July 28, 2017

Business Plans - Essential or Useless?




Most the business plans I see read like novels, and if they were in libraries, they would be classified as science fiction. At some time, most business have prepared a business plan. Often at the early stages, and are filled with the optimism of the inexperienced, but once exposed to the reality of the market place, these plans regularly get forgotten on the shelf gathering dust.

General Truman once said “Planning is essential but plans are useless”. Perhaps this thought was prompted by a 19th century German Field Marshall von Moltke who said “No plan survives contact with the enemy.”

Tuesday, July 25, 2017

5 Messages You Should Never Send on LinkedIn


by Nathanial Bibby

With access to over 500 million members on the world’s largest professional network, LinkedIn enables a unique opportunity to build your brand, generate leads and position yourself as an industry authority.

To help our readers avoid these common mistakes, LinkedIn expert Nathanial Bibby shares with us the 5 most common mistakes people make when sending messages to prospects on LinkedIn.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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