The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Tuesday, June 27, 2017

Finding Your Marketing Silver Bullet


by Dr Greg Chapman

Like the never ending search for unicorns, businesses seek their own holy grail, their own marketing silver bullet. They try advertising in different media, they rely on word of mouth and may even try cold calling. Nothing seems to work.

Online gurus promote SEO, Adwords and pretty new websites with pop-ups, pop-unders, chat boxes and every other new internet gadget that has an affiliate program. Nothing seems to work. But the search continues. There are only four enquiry generation marketing strategies: More...





May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Wednesday, June 21, 2017

The Known Unknowns that Business Owners Face



by Dr Greg Chapman, MBA

When someone starts a business, it’s typically doing something for which they have the knowledge and training and enjoy. They may be a tradie with a trade qualification or professional with a relevant degree. When starting their business, they focus on that skill and delivering to their clients the best service they know how based on their training and previous experience working for others.

As the business grows, however, they find there are other issues for which their professional or technical qualification left them unprepared. Often the business stagnates as it hits a glass ceiling. Even though they may be doing well, they find there are just not enough hours in the day. Much of the time is spent firefighting and following up staff. This distracts them from stepping back from the coalface to work on their business rather than just being trapped within it, like running in a hamster-wheel.

Tuesday, June 20, 2017

Marketing Moments - First Impressions


by Dr Greg Chapman


One of the absolute basics that any business owner can do to be sure that they're putting across the image they want potential customers to have of them, is to phone their business. If your phone isn't being answered correctly, then make no mistake, it's costing you business.

In this podcast I discuss the importance of first impressions and what you can do to make a good one.

Thursday, June 15, 2017

Friday, June 09, 2017

Making Your Business Run Without You

by Dr Greg Chapman, MBA



Imagine for a minute. You are on a tropical island, laying by a pool on a banana lounge. Your biggest concern right now is whether you will have another swim, or order another drink. Your mobile trilling the James Bond theme interrupts your resolution of this most vexing issue, and you see you have just received a text.

Curiously, you check out the text and it says $30k has just been deposited into your bank account. Then you check your messages. You have also received an email from your office. It is your monthly report. When you download it, you can see an activity report, with highlights of the month, the sales figures, and profit analysis for the time you have been away. You can see a list of current issues and the plans to address them along with forecasts for the next month.

You consider for just a second, whether you will call your office, and then think to yourself “Nah, they are doing fine without me.” You then attract the attention of the pool waiter, and order a pina colada.

Monday, June 05, 2017

Ad of the Month – When Your Offer is Less

by Dr Greg Chapman


So your business is up against the big boys. How can you compete? They are better known, there are more of them everywhere and they have a bigger range. Can you turn that around to your advantage?


Friday, June 02, 2017

Trust – The Small Business Secret Weapon?



by Dr Greg Chapman, MBA

One of the most potent weapons of big businesses is their ability to build a brand. A brand creates Top of Mind awareness that remains until you are ready to buy, building familiarity until it naturally becomes a safe choice. Which do would you trust more- a brand you have heard of, or one you have never heard of?

Thursday, June 01, 2017

Why most businesses Stay small and What YOU can do about YOURS



A truth that is not well known is that 98% of businesses are Micro Stayers and never leave the micro bubble. To understand why this is so, we need to examine the lifecycle of businesses. In this podcast I discuss the key stages in the life of any business and what the most important actions are at each and how to get to the next.

Monday, May 22, 2017

Are Your Customers having a Nice Day?

by Dr Greg Chapman


Some years ago, I worked in the corporate world in the US, and after 3 years I, my wife and two kids were to be transferred to the UK. My employer had engaged an international moving company which would handle the packing and transport of all our possessions. The same company would handle the unpacking in the UK.

As we had accumulated a lot in the US (they make it really easy to spend your money there) it was to take 3 days to pack and remove everything. Each day, the packing team arrived promptly on our doorstep at 8am lined up behind their leader. They were neatly dressing in crisp uniforms. The team leader explained each day what they would be doing and they proceeded to work.





The packers, if they had a query about an item, asked politely about how we wanted them to be packaged, even our children’s precious items which to the uninitiated looked like junk. They were always polite and courteous. Each night they cleaned away any mess, and explained what would happen the next day. While moving is always stressful, they did everything they could to make the move as painless as possible.

After we flew to London we organised the UK removalists to deliver and unpack everything. The difference with the US team couldn’t be more stark. More...



May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Thursday, May 18, 2017

What should I do now?


by Dr Greg Chapman


You have caught a buyer’s eye. Perhaps it was your expensive ad in a magazine, or even an ad online that has cost you nothing (till someone clicks on it), or got them to your website or store, what do you want them to do next? Buy?

Of course, but if they don’t know you yet, and you shout “Buy Now” you will just as likely lose the buyer as they run out the door or click away. So the customer may take some time to look around to see if they are in the right place.

There is a moment of uncertainty. It may be the right place, but the range of options may just be too overwhelming, so just at the time they are asking themselves “What should I do now?” – tell them.

If it’s an ad, tell them why they should visit your website or store. How will taking such action help them? What benefit can you provide?

Thursday, May 11, 2017

Small Business Best Practice Benchmarks - Performance Review


by Dr Greg Chapman


Previous small business best practice benchmarks articles covered the need for a Five Year strategic plan and an annual business financial and operational plan. Obviously important, however, General Truman once said:

Planning is essential but plans are useless

He was of course referring to a battle situation where the enemy has its own plan which is, naturally, to prevent your plan from succeeding. This means that plans must be flexible and responsive to changed circumstance.

The planning process enables you to consider the possible outcomes but not to identify which of the possible outcomes is likely to be the reality. A good planing process will also have identified contingencies.

Tuesday, May 09, 2017

Ad of the Month – Point of Difference

by Dr Greg Chapman


In a world of cutting corners, slashing costs and instant gratification, it’s nice to know there are some businesses who insist on attention to detail and taking the time to do things properly. For this business they demonstrate this in a series of ads, just taking that attention to detail a little bit farther.


Tuesday, May 02, 2017

Marketing Moments – Educate Your Customers


by Dr Greg Chapman


Few companies get the most they can from their sales potential with their current customer base, yet most are preoccupied with getting new customers. This happens because there isn't any allowance in their marketing program to keep current and prospective customers well informed. Customers need to have a constant stream of information about the products and services you provide. Otherwise they will assume that you cannot fulfill their needs and will look for other businesses that can.

In this podcast I discuss promoting your less well known services to your existing customers.

Thursday, April 27, 2017

The Best Marketing Advice You can get may be Free

by Dr Greg Chapman


For most businesses there is are 2-3 big players in their industry. These business are well known to people outside your sector. They have well defined niches which they dominate. They don't even know you exist, but you and your customers certainly know they do.

Tuesday, April 25, 2017

Buy from us because our competitors are lousy


by Dr Greg Chapman

Why should someone buy from you? Because you have great service? Everyone says they have great service. Have you ever heard one of your competitors say: “Buy from us, we’re lousy!”

Your competitor’s service may well be lousy, and yours may be a great quality, but just saying it’s so, while bad mouthing your competitor (never a good look to customers) is not going to convince anyone. So what should you do?


More...





May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Thursday, April 13, 2017

Ad of the Month – DIY

by Dr Greg Chapman


Rather than show ads by others, this month it’s an opportunity to Do It Yourself with this great template that You can use for your own ads. Using Formula #3 it is:


An Easy Guide to writing Headlines that are Guaranteed to Sell Your Business

Tuesday, April 04, 2017

Marketing Moments – Scripts- Words that Sell


by Dr Greg Chapman


How well do you and your team deal with your current and potential customers? Do you leave contact with your customers to chance, or do you have a set, uniform approach, especially when dealing with enquiries from those who haven't dealt with your company before? Using scripts is a low cost way to increase your sales.

In this podcast I discuss the most important reason how using scripts is a low cost way to increase your sales.

Thursday, March 30, 2017

How Analysing Your Business will Laser Focus Your Marketing and Drive Your Profits Skywards


by Dr Greg Chapman

For many business owners, the Profit and Loss statement is something their accountant prepares each year for the tax department, the sole purpose of which is to reveal just enough to the bureaucrats so that their tax can be minimised. However this powerful tool is probably the most underutilised one in a small business owners’ arsenal.

The P&L I usually see is just: Income – Expenses = Net Profit. That’s all the tax office actually need. They don’t care if some parts of your business are more profitable than others. If you have obvious opportunities to increase sales. That you are charging enough to cover the costs of all services. But YOU should.


More...





May You Business Be - As You Plan It!

Subscribe to this Blog for more Small Business news and tips.


Share this article:How Analysing Your Business will Laser Focus Your Marketing and Drive Your Profits Skywards


Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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To send this article to a friend, click on the envelope below.

Tuesday, March 21, 2017

Business Owners – It’s Always Your Fault

by Dr. Greg Chapman

Wouldn’t it be great if everything always went smoothly in your business and nothing ever went wrong? But there always is something. A supplier sends you the wrong item. A member of staff orders the wrong item. Your team are fighting amongst themselves. A staff member never turns up on time. Customers walk away without buying anything. The computer system breaks down in your busiest period. Your warehouse gets struck by lightning and burns down.

I’m sure you can think of one hundred other things that can go wrong in your business, and while it is tempting to blame someone else for all the problems (in the last case, God!), in fact it’s always your fault.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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