The Australian Small Business Blog

The Australian Small Business Blog

This Blog is a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Wednesday, September 02, 2015

How much are Your Customers Costing You?

by Dr Greg Chapman, MBA
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Jenny runs an architecture practice. She does some advertising, and always asks how enquirers found her, so she has a good idea how well her advertising is working, and has a good estimate of the cost per lead. She also knows how many of these turn into clients, and has come up with a cost per sale, but is this the reality?

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Monday, August 24, 2015

Are Timewasters wasting your time and costing you money?


by Dr Greg Chapman


In too many small businesses, owners work longer hours, often taking home less pay than their employees. They are in fact the last to be paid.

In any business we see them, the timewasters. Of course you can never be sure which enquiry is a waste of your time, and which could be a buried gold nugget. And of course, you don’t want to be rude, because even timewasters may seek to damage your reputation if not handled the right way.

I recently had such a situation, with a surprising result.

Monday, August 17, 2015

Small Business Strategy – Making Your Business Run without you


by Dr Greg Chapman


In too many small businesses, owners work longer hours, often taking home less pay than their employees. They are in fact the last to be paid.

Thursday, August 13, 2015

Ad of the Month – Try doing this on your website


by Dr Greg Chapman


With the focus on digital marketing, print is often regarded as so last century, but there are still some things you can do in print that you can’t do online, particularly if you have a physical product.

If your product is tangible, people are more likely to buy it if they can touch it, or better yet, see how it works themselves. Even better if you can make it a natural part of the print medium your potential buyers are consuming.

Tuesday, August 04, 2015

Getting a referral from a Psychic

by Dr Greg Chapman, MBA
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Have you ever received a referral from a psychic? I have. How did you manage that you might ask?

Recently I was contacted by a business owner needing assistance, and after a short introductory conversation, where we agreed a further course of action, I asked her (as I hope you ask all your enquirers) “How did you hear of me?”


She then laughed, and blurted out, “From a psychic!”

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Friday, July 31, 2015

Scam Alert: Online Technologies


by Dr Greg Chapman


From time-to-time, I provide alerts to scams that may affect small business, this one from OnlineTech. There are two aspects to this scam, their service and their billing practices. This is what they do.

Tuesday, July 28, 2015

The Snowball Effect


by Angie 'Speedy' Spiteri


What’s our number 1 front end PROACTIVE activity, that if you took on a consistent basis, would enable you to SMASH your monthly, quarterly and annual income goals?

You’ve got one… but do you do it on a regular consistent basis?… you know you should… but something always seems more important because the activity you need to take is NOT URGENT but it is IMPORTANT… and usually, it can be such a small action like a phone call, that when examined on it’s on it can seem insignificant… But it’s usually an action that you do in quantity like 5 a day, not 1 a day, and if done regularly, like every day, the accumulative effect can snowball into something that needs more than 1 person to manage.

Thursday, July 23, 2015

2015 National Small Business Summit – Part 2


by Dr Greg Chapman


The annual National Small Business Summit was held in Sydney last week. It was attended by peak body and regulator representatives as well as organisations that support small business. As always, the politicians were also there. Here is my summary of what I heard and my impressions from the second day.

Wednesday, July 22, 2015

2015 National Small Business Summit - Part 1


by Dr Greg Chapman


The annual National Small Business Summit was held in Sydney last week. It was attended by peak body and regulator representatives as well as organisations that support small business. As always, the politicians were also there. Here is my summary of what I heard and my impressions.

Thursday, July 09, 2015

Ad of the Month – Getting Your ATTENTION



by Dr Greg Chapman


Ad of the Month – Getting Your ATTENTION

In a world of ever shorter attention spans, where novels are condensed into 140 characters or less (eg War and Peace: A man tries to kill Napoleon, but doesn’t), how does the poor marketing professional capture your attention for just 30 seconds?

Wednesday, July 08, 2015

What is Your Brand for?

by Dr Greg Chapman, MBA
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There’s a lot written about brands by branding experts which often descends into mumbo jumbo pseudo science designed to allow branding experts to charge 50-100 times what graphic designers charge. (I’m sorry if that sounds a bit cynical.) But here is a different, and easier to understand way of looking at your brand.

Consider what would happen if your market was so disrupted that your business was about to fail because the marketplace had changed so much. All that would be left is the essence of your business, what your old customers remember even when receiving the service in another way.


We don’t have to imagine, we can see real life examples.

More.....



Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article: What is Your Brand for?

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, June 23, 2015

Removing the Biggest Bottleneck in Your Business


by Dr Greg Chapman


A bottleneck is where a logjam occurs, allowing only a trickle to pass through the neck to the other side. Bottlenecks result in missed opportunities and impose costs due to underutilised capacity. While this is well known, little is done about the biggest bottleneck of them all.

Wednesday, June 17, 2015

Ad of the Month - Your Own Epic Ad



by Dr Greg Chapman


Ad of the Month – Your Own Epic Ad

In this era where we are bombarded by over 3000 advertising messages a day, you need to stand out. Dramatic images are a great way of catching people’s attention. Perhaps, shot’s from space, or epic environmental events. Here is an example of this genre, for a local renovator business.

Tuesday, June 16, 2015

Monetise Your Buyer Leakage

by Dr Greg Chapman, MBA
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You have done all the hard work. Someone has just found your website. Well done. Then some of them contact and buy from you. Even better, but what happens next to all those, usually many times more, that didn’t?

They may not have bought for a whole range of reasons. They only just discovered you. They are checking out your competition. They are researching. They just weren’t ready buy.
These buyers are leaking from your website. What are you doing to re-engage these people?

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Wednesday, June 03, 2015

Why we should slash our company taxes


by Dr Greg Chapman


At the moment Australia’s company tax rate 28.5-30% is high compared with most of our competitors. Yes, dividend imputation complicates the comparison, but it also offers the government a unique opportunity to slash our rates.

Wednesday, May 27, 2015

Steve Job’s Top 10 Tips for Business


by Dr Greg Chapman


At a recent Australian conference, an associate of Steve Job’s, Guy Kawasaki, gave Job’s top 10 tips for running a business. I particularly like no. 3.

Tuesday, May 26, 2015

5 Ways how to get rid of the client from hell

by Jim Prigg




Every small business has them. The client from hell. You know them.

The "look at moi" egotist.
• The late respondent to requests.
• The "can I add just one more item for the same price" schemer.
• The Pickypicky family.
• The drama detail king/queen.
• The late payer.


Friday, May 22, 2015

5 Step Formula Guaranteed to Double Your Profits and Put Your Marketing on Autopilot

by Dr Greg Chapman, MBA


The ideal for any business owner is to turn their business into a Profit Machine that can run without them. However, in order to achieve this, a critical step is to take control of their marketing.

Discover the 5 Step Formula Guaranteed to Double Your Profits &
Put your Marketing on Autopilot





Discover the simple steps at this free webinar training for small business owners, and get a copy of my Five Profit Drivers Toolkit & Instant Business Plan to put you in control of your marketing, just for attending.

May Your Business Be – As You Plan It!


Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, May 12, 2015

Ad of the Month - Words and Music



by Dr Greg Chapman


Ad of the Month – Words and Music

Music can be used in an ad to harness emotions and re-inforce a message and make it memorable. This UK political ad may be the most evocative I have seen. The ad is stringing together a series of predictions to create a negative narrative of their opponents. Normally you would expect that people would lose the plot with the joining together so many dots, but the music just carries you on.

Rather than mad slasher music which is what we normally hear when politicians try to scare us about their opponents, they use the marvellous classical piece Danse Macabre (often referred to as the Dance of the Skeletons).

Tuesday, May 05, 2015

Fishing Upstream

by Dr Greg Chapman, MBA
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It’s common in highly competitive markets, that it becomes a feeding frenzy when someone puts up their hand and says I’m ready to buy. Crocodiles are just waiting for the hand to be raised before they bite it off, and if you don’t move quickly enough, you go hungry.


Is that what it’s like in your industry?


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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