The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Wednesday, February 22, 2017

It’s all in the Pipeline


by Dr Greg Chapman

How is the best way to increase your sales? Should you advertise more? Perhaps a new website is needed. Is there some product improvement necessary? Or should you reduce your prices? Does your staff need sales training? Which should you do first, or do you have to do everything at once?

The answer to all these questions is in your Sales Pipeline. Every Sales Pipeline has a bottleneck, and often more than one. The first step is to identify the biggest bottleneck which is where you will get the biggest bang for your buck.

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May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Monday, February 20, 2017

Marketing Moments – Make an Offer They can’t Refuse


by Dr Greg Chapman


Too often, advertisements, brochures, and other written materials produced to promote businesses conform to what I call; "name, rank, and serial number" advertising.

In this podcast I discuss the importance of a call to action.

Thursday, February 09, 2017

Cost vs Price - A Case Study


by Dr Greg Chapman


I recently purchased a video recorder from a well known electrical goods outlet. It was a big name brand with great features and a huge improvement on our old one which was nearly 10 years old and was now becoming unreliable. It was a good unit, but now was old, tired and out of date, and was not a great match to our spiffy new TV. So after doing the deal with the salesman, and before I could walk off with my new unit, he asked, do you want to get a warranty for a free replacement if it has any problem at all in the next five years- only 50 bucks extra on top of the $500 I had already agreed to pay. What a deal! (This was on top of the usual manufacturer’s warranty.)

Tuesday, February 07, 2017

The 5 Ways Business Systems Fail


by Dr Greg Chapman


The importance of systems in business is well known, but even in great businesses, they can fail. While the outcomes can range from minor inconvenience to catastrophic, the causes of failure come down to one or a combination of 5 fundamental reasons.

Friday, February 03, 2017

Managing Your time requires Small Business Brain Surgery


by Dr Greg Chapman


What do you have in common with Bill Gates and Richard Branson? You have the same 24 hours in a day. It’s what you do with those hours that produces the difference. Often business owners are working longer hours and taking home less than their staff. If this is you, maybe it’s time you learnt what Brain Surgeons do.

Most business owners are micro-managers. They have learnt from experience if they give work to someone else, they mess it up, and then they spend twice as long fixing things. But this is not what Brain Surgeons do. When they operate on a patient, they are not in charge of the theatre- the theatre nurse is. They don’t open up the patient, or close. They leave that to a junior surgeon. Everything is prepared for them, and someone else mops up the blood later. All they do is the brain surgery. With a little bit of marketing beforehand (client needs), and a little bit more marketing afterwards (client satisfaction).

How is this possible?

Tuesday, January 31, 2017

Marketing Moments – Maintain Your List


by Dr Greg Chapman


Possibly the most valuable asset for most businesses is their list, a database of people who have bought from them, or have shown interest in their products and services.

In this podcast I discuss the importance of a customer database to any business.

Thursday, January 26, 2017

Benchmarking Franchisee Performance: Comparing Apples and Oranges


by Dr Greg Chapman


Even though comparing the performance of your franchisees can be a minefield, it is still best practice to do so. How else do you know which franchisees are leading the way, and which need further support? What better way to discover the new ideas that have proved to work and should be spread across the whole franchise?

However, comparisons between franchisees can be like comparing apples with oranges.

Monday, January 23, 2017

Marketing Moments – Be Easy to do Business With


by Dr Greg Chapman


Ever get frustrated contacting a business, being put on hold, leaving messages that are never returned and never getting an answer to your questions? I am sure your business isn’t like this, but how easy is it to do business with you?

In this podcast I discuss how these questions can create an advantage for you over your competitors.

Friday, January 20, 2017

Get Your Free copy of the Small Business Best Seller

by Dr Greg Chapman, MBA


For a short time only, if you would like a free copy of my award winning, best selling small business book: “The Five Pillars of Guaranteed Business Success”. All I ask is that you cover the postage. You can request your own free copy at

FivePillarsBusinessSuccess.com/blog-special-offer 


This book has helped thousands of business owners, and I’m sure you will find it valuable too. (Note this is not the preview digital version, this is the complete hardcopy book, as you may have seen in bookstores).



May Your Business Be – As You Plan it!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Thursday, January 19, 2017

I’m sorry, I have to double my prices


by Dr Greg Chapman


That’s what a friend of mine said just recently to all his clients. Would you be brave enough to do that? And was this truly an act of bravery on his behalf? This is his story.

My colleague, let’s call him John, had a bit of a health scare. Even he would agree he was starting to get a bit long in the tooth, but he was very active and as successful as ever, so he wasn’t expecting this.

He realised he couldn’t keep up the pace, but he didn’t really need to as the online part of his business was doing very well.

So John explained to all his clients his health situation, that he would need to reduce his work load, and consequently had to double his prices in the new year.

Wednesday, January 18, 2017

Ad of the Month – Brand Reinforcement


by Dr Greg Chapman


When a business has created a brand for their product, it needs to be constantly reinforced, especially if it is a key point of difference to its competitors. In this ad, a humorous if somewhat dark approach is taken to this well known brand and its essence.


Monday, January 16, 2017

Marketing Moments – The Power of Asking


by Dr Greg Chapman


In the world of business, there is never enough time, which is why this year I will post podcasts just 2-3 minutes long with a single, easy to implement, marketing idea, that I call a Marketing Moment.

The first topic is: The Power of Asking.
You know, in most cases before we get anything, we have to ask for it. Right from the time we're little, we get things by asking. But somewhere along the way, we lose the ability, or the want, to ask.

Tuesday, January 10, 2017

Award for The Australian Small Business Blog



The Australian Small Business Blog has just been notified that is been placed as one of the Top 100 Small Business Blogs Globally by Feedspot, the international RSS blog syndicator. Thanks guys for the recognition, and we hope we can be bigger and better in 2017.

Dr Greg Chapman




May Your Business this Year be - As You Plan It.


Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article:Award for The Australian Small Business Blog

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Breaking: Australian Small Business Blog in Top 100 Sites




The Australian Small Business Blog has been nominated by the Masters of International Business as one of the 100 Best Sites for International Business People. Thanks guys for the recognition.



Dr Greg Chapman




May Your Business this Year be - As You Plan It.


Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article:Breaking: Australian Small Business Blog in Top 100 Sites

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Tuesday, December 20, 2016

2016 Small Business Articles of the Year


by Dr Greg Chapman


With over 70 posts this year on the Australian Small Business Blog, it is now time to identify the top post as ranked by Google for page views.

3. Does Your business suffer from Growing Pains? 2. How to Increase your Sales to Existing Customers but the number one business article, rated by views, is:

Thursday, December 15, 2016

Ad of the Year – 2016


by Dr Greg Chapman


Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2016.

3. Showing Off 2. Proving Your Point but the number one advertising article, rated by views, and my personal favourite is:

Thursday, December 08, 2016

Because You're the Expert


by Dr Greg Chapman

Unless you are selling a commodity product or service, such as petrol where all prices displayed on roadside boards where you can compare 3 or 4 stations’ offers before you have to stop to refill, you need to give your buyers clues on the value of your services. Even brands may be treated as a commodity in this respect. You have decided on a particular brand and model of plasma screen TV and now you browse the internet for the cheapest price.



More...





May You Business Be - As You Plan It!

Subscribe to this Blog for more Small Business news and tips.


Share this article:Because You're the Expert



Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



Promote Your Business on our Facebook Fan Page


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The Australian Small Business Blog

To send this article to a friend, click on the envelope below.

Friday, November 25, 2016

The Purpose of Your Business

by Dr Greg Chapman


I often ask this question at my live events; “What is the purpose of your business?” and get a variety of interesting answers. Varying from helping my customers solve their problems with my ‘superior’ service, making the world a better place to the ubiquitous, make money.

I point out, that none of these possibly worthy goals is the purpose of your business. It might be the reason you went into business, but not its purpose.

Wednesday, November 23, 2016

Fundamentals of Debt Recovery in Small Business

by Wayne Davis


If you are not being paid for your work and the debt collectors are not having any luck collecting this debt, you may need to commence proceedings in Court to recover bad debts from a non-paying client.

This article explains the procedures and hits you with the realities of legal debt recovery.

Friday, November 18, 2016

Trust – The Small Business Secret Weapon?

by Dr Greg Chapman


One of the most potent weapons of big businesses is their ability to build a brand. A brand creates Top of Mind awareness that remains until you are ready to buy, building familiarity until it naturally becomes a safe choice. Which do would you trust more- a brand you have heard of, or one you have never heard of?

So how do you increase your prices?

THE AUSTRALIAN SMALL BUSINESS BLOG IN TOP 100 GLOBALLY

Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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