The Australian Small Business Blog

The Australian Small Business Blog

This Blog is a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Thursday, November 20, 2014

How to have a vacation without emails or phone calls and return to a thriving business


by Dr Greg Chapman


Last month I returned from a vacation in Europe with my wife to find my business running very nicely without me. Enquiries were still coming in and being handled, and sales were unaffected. The best thing was that I didn’t look at a single business email or take a single business call while I was away.

Tuesday, November 18, 2014

Ad of the Month - Video in Print Ads



by Dr Greg Chapman


Print advertising can still be a powerful way to promote your products and services if it’s properly targeted, but will always be less effective than video. What if there was a way to combine both?

Friday, November 14, 2014

Sales Technique - Things not to do when handling resistance or objection

by Jim Prigg

Handling objections can be frustrating, annoying and sap your energy When objections occur take a deep breath, welcome the opportunity to rewind and take up the challenge to clarify what is holding up the solution for the customer.

Here are some critical elements of not what to do when you are handling objections from people about your offers.

Friday, November 07, 2014

Friday, October 31, 2014

Clive and Anna Palmer – Married to the Business


by Dr Greg Chapman


Earlier this month, Clive Palmer’s wife announced that she would be a candidate in a preselection contest for the next Queensland election for the Palmer United Party for a Gold Coast seat. This prompted a call from the ABC for an interview with me on the topic: that if Anna became selected and elected, she would be in business with her husband, and what tips I had for them, as well as other couples in business together, on how to run their business.

Unfortunately for Anna, she wasn’t preselected (perhaps she dodged a bullet), but on the positive side, she is on the executive committee, so she is still ‘Married to the Business’. In preparing for the interview, I discovered that the Palmer United Party was truly a family business.

Thursday, October 23, 2014

Marketing Moments - The First Click or Last - Which is the Money Click?

by Dr Greg Chapman, MBA
Subscribe to Newsletter Here

When someone buys something from you on your website, sends a direct enquiry or calls you, it’s always important to know how they found you. However, is it the first time they visited you, and if not, was it from another referral source? Which click is the most value to you and where should you invest?

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Friday, September 19, 2014

Small Business Strategy Case Study- A Practice that was too busy to Grow




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a practice that was just too busy too grow.

Monday, September 08, 2014

Ad of the Month – Super Niche



by Dr Greg Chapman


The purpose of most advertising is to get your name in front of as many of your target market as you can. Well here is a story of an advertising campaign to reach a single buyer.

Saturday, September 06, 2014

Importance of Technology in my Business Coaching business


by Dr Greg Chapman


The following question was asked by an Australian Small Business Blog reader:

“How important is technology in your business and which is the most important for your success?”

Technology is important in any business, but it’s all too easy to get distracted by the latest bright shiny object that becomes available with suppliers insisting it’s essential for your business. As my business, Empower Business Solutions, is largely an online business with most enquiries generated in that environment with a mixed online/offline conversion, I am regularly tempted by the latest fads. However, I resist this by stepping back and thinking carefully about how the application might help my business, and researching how others are using it, running trials, and quickly dropping it if it doesn’t live up to promoters’ promises.

Thursday, August 28, 2014

Marketing Moments - Bright Shiny Objects

by Dr Greg Chapman, MBA
Subscribe to Newsletter Here

Bright shiny objects are dangerous, both to you and your customers. As a business owners we receive offers every day for new ways to do things promising fantastic results. The latest technology, the newest App which will bring a stream of new enquiries.

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Wednesday, August 27, 2014

Trust – The Small Business Secret Weapon?


by Dr Greg Chapman


One of the most potent weapons of big businesses is their ability to build a brand. A brand creates Top of Mind awareness that remains until you are ready to buy, building familiarity until it naturally becomes a safe choice. Which do would you trust more- a brand you have heard of, or one you have never heard of?

Tuesday, August 26, 2014

Small Business Strategy Case Study- A consultant who was able to quadruple his fees




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a consultant who was able to change their pricing strategy and quadruple his fees.

Tuesday, August 19, 2014

Ad of the Month - Good or Bad?



by Dr Greg Chapman


We are presented all the time with slick professional ads put together by the agencies. These tend to make the DIY ads made by the advertisers themselves look amateurish and embarrassing. But what if the ad was fun and with real people- not actors?

Monday, August 18, 2014

Sales Technique - The "May I help you?" rejection conundrum in retailing

by Jim Prigg

We have all experienced the offer of help by sales people when they say "May I help you?" Yet, when most people in buying/looking mode are confronted with "May I help you?" they shy away from any positive action. Why is that so?

With the very best intentions in mind the sales person has asked for a commitment before they have earned it. The potential customer knows that by answering yes they will be put in a situation of being accountable to the sales person. People don't like to be placed in a position of subservience. That is why they will generally answer NO to the commitment question of "May I help you?".

Thursday, July 31, 2014

Marketing Moments - Gone in 60 seconds

by Dr Greg Chapman, MBA
Subscribe to Newsletter Here

So someone has just visited your website. Well done. All that money you paid for Search Engine Optimisation has paid off. Along with all those posts on social media. How many Facebook friends and LinkedIn connections do you have now? Then there are the adwords you have paid for, not to mention the offline advertising to get people to your website.

What happens next?

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, July 29, 2014

How to Make Your Business Run without You


When the cat's away (you), do the mice (your staff) play?

Do things just stop, or at least slow down, when you're not there?

A major obstacle to growth for small business owners is their dependence on the owners themselves.

Many hard-working business owners work long, back-breaking hours servicing clients, sorting orders, and taking care of all the gruelling nitty-gritty ‘stuff', with all the stress while their staff work nine to five for with better conditions, and maybe even better pay.

Discover:
- Why businesses stay small
- How to work smarter
- What are the building blocks for a business that runs without you
- How to manage a business when you aren't there

When you put these principles in place, your business becomes a Profit Machine and a valuable Saleable Asset. More ....



Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Thursday, July 17, 2014

How to Build a Marketing System that Turns Your Business into a Profit Machine


Much marketing is hit and miss, unfortunately more the latter than the former. Great businesses with consistent growth have a marketing system that gives predictable results month after month allowing them to plan.

When you have such a system you can automate your marketing, and put it on autopilot allowing you to focus on managing your business.

This month in the Five Pillars Small Business Success Webinar series is:

How to build a Marketing System that Turns Your business into a Profit Machine


This is what the webinar covered:

• The steps to define a Marketing Strategy that delivers results you want for Your business
• The three most important thing you must have for your marketing to work
• The biggest single mistake people make with their marketing system
• How you can Double Your Sales and Profits
• How to build a Marketing System that you can:
o Automate
o Delegate or outsource
o Use to Predict Your Results and Plan Your Growth
Ultimately this will give you a business that becomes a Profit Machine that can run without you.

Find out more about this Free webinar here


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, July 15, 2014

Small Business Strategy Case Study- A consultancy whose website was a ghost town




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a consultancy that was successful in generating word-of-mouth business but they were looking for a faster way to grow and their brand new website was doing nothing for them.

Sunday, July 13, 2014

Ad of the Month - Creating an Experience



by Dr Greg Chapman


In most advertising, the target is an observer. The may pay attention or not, depending on what distractions are about. An ad on a media site may be totally ignored, unless it’s very flashy and pop’s out, but even so, it’s just annoying, stopping you from reading the item. What if you could make an ad that creates an experience?

Thursday, July 10, 2014

Pitching Suicide - How to kill your pitch in 6 easy steps


by Glen Carlson


It seems many people actually want to publicly murder their own pitch. I love great pitches, and I hate to see them die slow, humiliating public deaths. If you're going to destroy something beautiful, do it right. These are the 6 most effective ways eviscerate a pitch while numbing the minds of your audience. Want a great pitch?

Avoid these 6 Pitch killers.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

Facebook

Twitter

LinkedIn

Goggle Plus

Atom Feed