The Australian Small Business Blog

The Australian Small Business Blog

This Blog is a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Thursday, July 17, 2014

How to Build a Marketing System that Turns Your Business into a Profit Machine


Much marketing is hit and miss, unfortunately more the latter than the former. Great businesses with consistent growth have a marketing system that gives predictable results month after month allowing them to plan.

When you have such a system you can automate your marketing, and put it on autopilot allowing you to focus on managing your business.

This month in the Five Pillars Small Business Success Webinar series is:

How to build a Marketing System that Turns Your business into a Profit Machine


This is what the webinar covered:

• The steps to define a Marketing Strategy that delivers results you want for Your business
• The three most important thing you must have for your marketing to work
• The biggest single mistake people make with their marketing system
• How you can Double Your Sales and Profits
• How to build a Marketing System that you can:
o Automate
o Delegate or outsource
o Use to Predict Your Results and Plan Your Growth
Ultimately this will give you a business that becomes a Profit Machine that can run without you.

Find out more about this Free webinar here


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, July 15, 2014

Small Business Strategy Case Study- A consultancy whose website was a ghost town




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a consultancy that was successful in generating word-of-mouth business but they were looking for a faster way to grow and their brand new website was doing nothing for them.

Sunday, July 13, 2014

Ad of the Month - Creating an Experience



by Dr Greg Chapman


In most advertising, the target is an observer. The may pay attention or not, depending on what distractions are about. An ad on a media site may be totally ignored, unless it’s very flashy and pop’s out, but even so, it’s just annoying, stopping you from reading the item. What if you could make an ad that creates an experience?

Thursday, July 10, 2014

Pitching Suicide - How to kill your pitch in 6 easy steps


by Glen Carlson


It seems many people actually want to publicly murder their own pitch. I love great pitches, and I hate to see them die slow, humiliating public deaths. If you're going to destroy something beautiful, do it right. These are the 6 most effective ways eviscerate a pitch while numbing the minds of your audience. Want a great pitch?

Avoid these 6 Pitch killers.

Wednesday, July 02, 2014

Marketing Moments - Value of a Brand - Cigarette Pack Case Study.

by Dr Greg Chapman, MBA
Subscribe to Newsletter Here

There has been considerable controversy over whether plain packaging has reduced cigarette consumption, but one thing is not in dispute, there has been a rush to cheaper brands.There has been considerable controversy over whether plain packaging has reduced cigarette consumption, but one thing is not in dispute, there has been a rush to cheaper brands.

Last century, there were many big brand cigarettes. They were heavily promoted on TV, newspapers and through sponsorship from sport through to fashion. Appealing to markets as diverse as the outdoors man, international travellers, sophisticates and trendies with their different flavours and associations with celebrities.

Each of these brands were able to charge a premium in the market niche they had created for themselves.

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, June 24, 2014

Marketing or Systems – The Chicken or the Egg?


by Dr Greg Chapman


Your business is doing pretty well, but you can tell it could be a whole lot more productive. You notice that your staff spend a lot of time putting out fires to keep clients happy. On the other hand, you know that the marketing is unfocused and sales, while at a reasonable level, are unpredictable. Great one month, and not so much the next.

Small Business Strategy Case Study - Home Solar Business Sales Conversion




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a home solar power business that was not getting the level of conversion of enquiries to sales that they wanted.

Tuesday, June 17, 2014

Ad of the Month - Get them while they're young



by Dr Greg Chapman


They say the young are adopting technology faster than ever before and this ad encourages you not to want to be left behind. This ad from India rides a wave and is laugh out loud funny. No wonder that it has almost 25 million views, a million more than when I discovered it last week.

Friday, June 13, 2014

Sales Technique - Questioning the importance of objections

by Jim Prigg

Objections can be daunting. Yet most objections can be dealt with. If you can diminish the importance of the objection by adding another dimension to the dialogue then you can alter the balance for getting a decision.

One of the effective techniques of handling objections to your offers is to subtly question the importance of the objection

Friday, June 06, 2014

How to Make Your Business Run without You



by Dr Greg Chapman


When the cat's away (you), do the mice (your staff) play? Do things just stop, or at least slow down, when you're not there?

A major obstacle to growth for small business owners is their dependence on the owners themselves.

Many hard-working business owners work long, back-breaking hours servicing clients, sorting orders, and taking care of all the grueling nitty-gritty ‘stuff', with all the stress while their staff work nine to five for with better conditions, and maybe even better pay.

If these owners are able to go away for a vacation, business either crawls to a slow, or they just shut it down over summer like everyone else in their industry does and wear the overheads.

More....



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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Tuesday, June 03, 2014

How to Slash Your Tax 100% Legally


Ex-ATO Auditor, Warren Black, opens Pandoras Box on the hidden knowledge of the Tax Office to help you as a business owner slash your tax 100% legally and keep golddigging predators far from your hard earned wealth!

In a litigation-gone-mad culture, the challenges to building your wealth are enormous ... they're growing by the day. Lawsuits grow by the day, taxes continue to rise, and the amount of paperwork you have to do is over the top, totally insane. Even worse, governments (especially the Tax Office) are bankrupting more businesses than ever, and have declared a "zero tolerance" policy on tax debts.

In this webinar, learn simple cost effective methods to find security and peace of mind in your financial affairs, put more money in your pocket ... and sleep at night knowing your assets are safe.

Wednesday, May 28, 2014

Marketing Moments - Forget the 80-20 rule

by Dr Greg Chapman, MBA
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The 80/20 principle, also known as the Pareto principle, has been an extremely useful means of focusing on what matters.

Now there is another principle: 120/20 principle

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Monday, May 26, 2014

Ad of the Month - The Proof of the Pudding



by Dr Greg Chapman


Having a point of difference is essential for any product or service that doesn’t want to be chosen on price, but it’s not enough that you believe it’s a point of difference, you have to be able to prove it.

Saturday, May 24, 2014

Small Business Strategy Case Study - Renovation Business with Growing Pains




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a renovating business with growing pains who were so busy they couldn't deliver on their major promise.

Wednesday, May 07, 2014

How to build a Marketing System that Turns Your business into a Profit Machine


Much marketing is hit and miss, unfortunately more the latter than the former. Great businesses with consistent growth have a marketing system that gives predictable results month after month allowing them to plan.

When you have such a system you can automate your marketing, and put it on autopilot allowing you to focus on managing your business.

This month in the Five Pillars Small Business Success Webinar series is:

How to build a Marketing System that Turns Your business into a Profit Machine


This is what the webinar covered:

• The steps to define a Marketing Strategy that delivers results you want for Your business
• The three most important thing you must have for your marketing to work
• The biggest single mistake people make with their marketing system
• How you can Double Your Sales and Profits
• How to build a Marketing System that you can:
o Automate
o Delegate or outsource
o Use to Predict Your Results and Plan Your Growth
Ultimately this will give you a business that becomes a Profit Machine that can run without you.

Find out more about this Free webinar here


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Saturday, April 26, 2014

Benchmarking Franchisee Performance: Comparing Apples and Oranges


by Dr Greg Chapman


Even though comparing the performance of your franchisees can be a minefield, it is still best practice to do so. How else do you know which franchisees are leading the way, and which need further support? What better way to discover the new ideas that have proved to work and should be spread across the whole franchise?

However, comparisons between franchisees can be like comparing apples with oranges.

Wednesday, April 23, 2014

Sales Technique: Getting to Yes - How to overcome Objections to Your Offer


At the pointy end of the sales process, before you can close the sale, you have to handle objections. At this is a zero cost training webinar:

Taking Yes for an Answer - The right way to handle objections to your offer
Wednesday 30th April, 9:30 AEST


with Jim Prigg, the Objection Master, discover:


* Why do people object in the sales process?
* Pre-emptive tactics to diminish objections
* How to use the universal sales proposition to create a positive environment for acceptance of your offers (and reduce the number of objections)
* How to handle three of the most common objections
* What you must do to enable you to handle objections
* Things not to do when handling objections
* Your action plan to be better at handing objections

Monday, April 14, 2014

Sales Technique - I already have a supplier of your services

by Jim Prigg

Being in competition, invites people to use the ambiguous objection that their problem is solved because they already have a supplier of your service, products or ideas. It is a good time to check how strong that relationship is and whether there are any flaws in it from the alternative supplier.

Thursday, April 10, 2014

Marketing Moments - Making a Buying Decision on Price

by Dr Greg Chapman, MBA
Subscribe to Newsletter Here

Recently there was a test with top concert violinists comparing Stradivarius violins with the best modern ones. The violinists were required to wear welder’s goggles, so it was literally a blind test. They were to decide on the basis of sound and playability, and ultimately, which violin they would prefer to take on a tour. Surprisingly the cheap modern violins won out.

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, April 08, 2014

Does Your business suffer from Growing Pains?


by Dr Greg Chapman


Busier than a one armed wallpaper hanger? Don’t have time to scratch yourself? Have a waiting list for new clients? Has previous exponential growth rate has slowed to a crawl? If so, then it’s likely your business is experiencing growing pains.

Chances are you are working longer hours than any of your staff, and are the last to get paid. Your business is a victim of its own success.

If you do take any time off, when your return, you wish you had never left. It’s as if nothing happened at all when you were absent. Sure, work was done, but nothing progressed, and your inbox is full of unanswered enquiries. Your business has become its own version of groundhog’s day. While it feels like a trap, it’s also an opportunity.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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