The Australian Small Business Blog

The Australian Small Business Blog

This Blog is a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Friday, May 22, 2015

How to Double Your Profits and Put Your Marketing on Autopilot

by Dr Greg Chapman, MBA


The ideal for any business owner is to turn their business into a Profit Machine that can run without them. However, in order to achieve this, a critical step is to take control of their marketing.

How you can Double Your Profits &
Put your Marketing on Autopilot





Discover the simple steps at this free webinar training for small business owners, and get a copy of my Five Profit Drivers Toolkit to put you in control of your marketing, just for attending.

May Your Business Be – As You Plan It!


Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, May 12, 2015

Ad of the Month - Words and Music



by Dr Greg Chapman


Ad of the Month – Words and Music

Music can be used in an ad to harness emotions and re-inforce a message and make it memorable. This UK political ad may be the most evocative I have seen. The ad is stringing together a series of predictions to create a negative narrative of their opponents. Normally you would expect that people would lose the plot with the joining together so many dots, but the music just carries you on.

Rather than mad slasher music which is what we normally hear when politicians try to scare us about their opponents, they use the marvellous classical piece Danse Macabre (often referred to as the Dance of the Skeletons).

Tuesday, May 05, 2015

Fishing Upstream

by Dr Greg Chapman, MBA
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It’s common in highly competitive markets, that it becomes a feeding frenzy when someone puts up their hand and says I’m ready to buy. Crocodiles are just waiting for the hand to be raised before they bite it off, and if you don’t move quickly enough, you go hungry.


Is that what it’s like in your industry?


More.....


Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, April 28, 2015

Lessons for Small Business from Big Business – Appointing General Managers


by Dr Greg Chapman


It’s the dream of many small business owners to one day appoint a General Manager to their business so they can step back and enjoy life. In this dream world, the GM sends the owner regular reports, and a monthly cheque with little need for involvement from themselves except an occasional guiding hand.

Reality is somewhat different as I observed while watching the biopic on Steve Jobs. By all reports, he was not the easiest person to work with, in spite of (because of?) his genius.

Tuesday, April 07, 2015

Ad of the Month - Misdirection



by Dr Greg Chapman


Ad of the Month – Misdirection

In today’s world where the fast forward button is just a click away, keeping people’s attention through the whole ad is always a challenge. How do you get people to hear about all the features you want to promote without switching off?

Wednesday, April 01, 2015

Defending the Sharks


by Dr Greg Chapman


A recent article in the Small Business Section of The Age was critical the TV program, the Shark Tank. This is where 5 very successful business people receive pitches from small business owners for an investment from them in return for equity in their business. The journalist thought the sharks treated these people with ‘complete distain’ and hence she loathed the program. I don’t think they do, and that she completely missed the point.

The journalist compares the Shark Tank with other reality shows, and says that the sharks treat the pitchers far worse. Seriously, has she seen the talent shows which always have a judge who is paid to be nasty to contestants?

Monday, March 16, 2015

Marketing Moments - 50 Shades of Pay

by Dr Greg Chapman, MBA
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Have you ever been in a situation when you were asked for a quote, and just because of the threat of being beaten down on price, you have submitted to a lower one, just to avoid that pain and to get paid? Only then to see your price readily accepted by the buyer who never even flinched, which meant instead of being beaten by the buyer, you beat up yourself?

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Friday, March 06, 2015

Domain Name Scam


by Dr Greg Chapman


There is a bit of a landrush for new domain names on right now. Let’s say you own a business that supplies pet grooming products and you are based in Sydney. How would you like the domain name petcare.sydney. Pretty good eh? But there is a catch.

Wednesday, March 04, 2015

Avoiding the HR Minefield


by Dr Greg Chapman


One of the most daunting things for a small business is taking on new employees. It’s a major commitment. Will the cashflow support the new employee? What must the new employee do to pay their way?


Tuesday, March 03, 2015

Ad of the Month - A struggle



by Dr Greg Chapman


Ad of the Month – was a struggle

To be really honest, I struggled to find a good in the last month. Yes there were a bunch of Superbowl ads, but they have all become a bit of a bore over the years. There were the usual gimmicks from agencies, and of course Valentines.

Nothing really stood out, so instead I picked one which shows the difference between number 1 in a category, and number 2.

Monday, February 16, 2015

Getting Started in Business


by Dr Greg Chapman


It’s always daunting for anyone starting their first business. Making the transition from working for someone else, where things just seem to happen. The customers appear, and you serve them. Surely it can’t be that difficult. However, within a few days on your own in the big wide world, it doesn’t appear at all easy, and hardest of all is knowing where to start.

Tuesday, February 10, 2015

How to Build a Marketing System that Turns Your Business into a Profit Machine


Much marketing is hit and miss, unfortunately more the latter than the former. Great businesses with consistent growth have a marketing system that gives predictable results month after month allowing them to plan.

When you have such a system you can automate your marketing, and put it on autopilot allowing you to focus on managing your business.

This month in the Five Pillars Small Business Success Webinar series is:

How to build a Marketing System that Turns Your business into a Profit Machine


This is what the webinar covered:

. The steps to define a Marketing Strategy that delivers results you want for Your business
. The three most important thing you must have for your marketing to work
. The biggest single mistake people make with their marketing system
. How you can Double Your Sales and Profits
. How to build a Marketing System that you can:
o Automate
o Delegate or outsource
o Use to Predict Your Results and Plan Your Growth
Ultimately this will give you a business that becomes a Profit Machine that can run without you.

Find out more about this Free webinar here


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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.


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Tuesday, February 03, 2015

Does Business Coaching Work?


by Dr Greg Chapman


Whenever we want to try something new to improve our life, whether we want to get fit, lose weight or improve our business, we ask ourselves, will it work? We have all seen the before and after photos of people who have lost weight from some miracle diet, and guys who have gone from flab to abs of steel. Similarly in business coaching we see the results of star clients who have doubled, tripled or more their results.

So we know it can work, but will it work for us?

Thursday, January 29, 2015

Sales Technique - Handling Serial Procrastination with the Lazarus Close

by Jim Prigg

To complete any deal or agreement, to deliver an outcome or proceed to the logical conclusion for someone to buy you need to be able to employ a variety of methods to get agreement to proceed.

This can be putting pen to paper, cash money paid (and receipted), a credit card number obtained or a memorandum of understanding to complete the transaction. That quite simply is about closing the sale.

A close can be tacit, by handshake, verbal, implied, written and signed for or by an agreement to deliver on or by a certain date.

People continually ask how do they “just get on with closing the deal?” Closing is part of the sales process that should never be under estimated or taken frivolously by the person looking to gain the business.

The Lazarus close is a very simple close that allows you to revisit the position and check the warmth of someone who has gone off the boil in proceedings.

Thursday, January 22, 2015

Tuesday, January 20, 2015

Why I offshored myself to the Philippines

by Derek Stewart

“Offshoring” is a loaded word and controversial topic. To some it means corporate greed gone rampant, lost jobs, destroyed industries, wider economic and societal problems. To others it means embracing a globalised economy, uniquely benefitting developing nations by giving them a real chance to rise out of poverty, redistributing the wealth of the world and lower priced goods and services, for a win-win situation.

Sunday, January 18, 2015

Ad of the Month – Bigger is Better



by Dr Greg Chapman


When researching ads for this regular post, I come across many made just for the internet, some of which run up to 5 minutes. Typically I choose ads that run less than a minute, as longer ads would unlikely to be shown on television and are often self-indulgent, but this now an important advertising medium, easily accessible for small businesses.

Monday, January 05, 2015

Will you leave your business planning to your competitors?


by Dr Greg Chapman


A recent ABC poll indicated that over 70% of respondents thought that New Year’s Resolutions were a waste of time. Personally, I think this says more about the people who responded to the poll than about how useful they really are.

If like me, you think having a plan for your business is important, please download our free New Year’s Resolution- Mission Statements Made Easy tool for business and leave the 70% to their delusions and the fate chosen for them by others who do make plans.


May Your Business be - As You Plan It.


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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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To send this article to a friend, click on the envelope below.

Wednesday, December 17, 2014

2014 Small Business Articles of the Year


by Dr Greg Chapman


With over 60 posts this year on the Australian Small Business Blog, it is now time to identify the top post as ranked by Google for page views.


3. Small Business Strategy Case Study - How do You run a Word of Mouth Business?

2. Five Steps to Grow Your Business

but the number one ad, as rated by page views, with more than 2 times as many views as the runner up is:

Tuesday, December 16, 2014

Ad of the Year 2014


by Dr Greg Chapman

Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of google views, here are the top three ads of 2014.



3. Who's the target?

2. Secrets of Advertising

but the number one advertising article, rated by views, is:

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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