The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Thursday, February 15, 2018

The Known Unknowns that Business Owners Face



by Dr Greg Chapman, MBA

When someone starts a business, it’s typically doing something for which they have the knowledge and training and enjoy. They may be a tradie with a trade qualification or professional with a relevant degree. When starting their business, they focus on that skill and delivering to their clients the best service they know how based on their training and previous experience working for others.

As the business grows, however, they find there are other issues for which their professional or technical qualification left them unprepared. Often the business stagnates as it hits a glass ceiling. Even though they may be doing well, they find there are just not enough hours in the day. Much of the time is spent firefighting and following up staff. This distracts them from stepping back from the coalface to work on their business rather than just being trapped within it, like running in a hamster-wheel.

Tuesday, February 13, 2018

Getting Paid First in Your Business


by Dr Greg Chapman


The way most people run their business, they are the last to get paid. Their wage is what’s left over after they have paid their bills and their staff. If there’s not enough to go around, they take a cut, or even worse, have to chip in from their own pockets to make sure that everyone else gets paid.

Is there another way? Yes.

To ensure you get paid first, you need to set-up your business in a way that makes that happen. The first step is to include your wages right from the start when you develop your pricing and profit strategy. What most people do when they set their prices is to look what their competitors charge as a guide to their own prices, and what’s left over after expenses is their wage.

Monday, February 12, 2018

Ad of the Month – Local Ads

by Dr Greg Chapman



Typically the ads we look at here are pretty slickly done, with high production values, and professional performances. A lot more fun are ads for local businesses that are so bad, they are good.

Because they are local, we tend to give them a free pass, because we understand they don’t have a lot of funds, but this one was shown on the Super Bowl! It contains a fairly wooden performance from a local sports star and a second-rate Trump impersonator, but it was fun, and it made you want to watch it to the end to see what happens. The ad was also very topical, and I think does a much better job than many of the late night tv shows because they put the politics before the comedy.

Thursday, February 08, 2018

Proactive-vs-Reactive


by Dr Greg Chapman


One of the highest expenses for any business is generating new business - keeping that constant flow of new customers coming in to replace the ones you lose through natural attrition, and the extra customers you need to grow your business. Receiving referrals is a great way to get new customers, and for many businesses, this is perceived as an organic strategy. However much better results are possible with a proactive referral strategy.

In this podcast I discuss simple proactive referral strategies.

Wednesday, February 07, 2018

Are Timewasters wasting your time and costing you money?


by Dr Greg Chapman

In too many small businesses, owners work longer hours, often taking home less pay than their employees. They are in fact the last to be paid.

In any business we see them, the timewasters. Of course you can never be sure which enquiry is a waste of your time, and which could be a buried gold nugget. And of course, you don’t want to be rude, because even timewasters may seek to damage your reputation if not handled the right way.

I recently had such a situation, with a surprising result.


Tuesday, February 06, 2018

How to Drive Your Business forward with a 1 hour Business Plan


by Dr Greg Chapman


Owners avoid writing out a business plan because they believe it will take a long time for little benefit. But what if you could create your own plan in an hour and have a simple process with which to update it? Dr Greg Chapman shows you how.

Monday, February 05, 2018

Making This Year a Success with a Plan You Actually Believe


by Dr Greg Chapman

Have you had a great break? Have you sharpened your axe? So what is Your Plan for this year?Better than last year? How much better? 20%? 30%? 50%? What does this really mean?More customers? A new strategy? Higher margins? New products & services?



Write down your goals for this year. What will be your turnover? What will be your gross profit? How many sales will you have to make? How will you handle these sales? Do you need more staff? How will you get these new sales? More...




May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Thursday, February 01, 2018

Let’s Make a Meal Deal


by Dr Greg Chapman


One of the most overlooked strategies for increasing sales is the package deal - and yet any business can do it to instantly add to their turnover and profitability.

Package deals are different from upselling in that, when upselling you or your team member offers the extra product to the customer after the initial purchase decision, a package deal already has a number of products combined. The customer then has the option upfront without the need to be asked if they'd like to make the additional purchase.

In this podcast, I reveal how you can use packaging to increase your sales.

Wednesday, January 31, 2018

How much should you pay for your brand?

by Dr. Greg Chapman

There is much hype talk about branding, but how much should you pay for your brand development. Below is a list of nine well known brands. See if you can guess the most expensive and the cheapest.


Monday, January 22, 2018

Ad of the Month – Too Much?

by Dr Greg Chapman



Advertisers are in a constant battle to stay above the noise, but sometimes it appears that they might have crossed a line of taste. This campaign was a print ad in an upmarket Swedish women’s magazine, inviting women to pee on the ad. The paper had been infused with the same type of chemical used in pregnancy tests.

Thursday, January 18, 2018

What should I do now?

You have caught a buyer’s eye. Perhaps it was your expensive ad in a magazine, or even an ad online that has cost you nothing (till someone clicks on it), or got them to your website or store, what do you want them to do next? Buy?



Of course, but if they don’t know you yet, and you shout “Buy Now” you will just as likely lose the buyer as they run out the door or click away. So the customer may take some time to look around to see if they are in the right place.
There is a moment of uncertainty. It may be the right place, but the range of options may just be too overwhelming, so just at the time they are asking themselves “What should I do now?” - tell them.

More...



May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Monday, January 15, 2018

Set Your Business Goals for 2018 with this Free Tool


by Dr Greg Chapman


Now is the time everyone is thinking about their business in 2018 and coming up with New Year Resolutions. One study (Gail Matthews-Harvard) shows there are 3 specific activities that make it 67% more likely that you will achieve your goals:


Thursday, December 14, 2017

2017 Small Business Articles of the Year


by Dr Greg Chapman


With 75 posts this year on the Australian Small Business Blog, it is now time to reveal the top post as ranked by Google for page views.

3. The Mathematics of Profit

In this article discover how a tiny bit of math can be used to reveal the right Profit Strategy for Your business.

2. Business Owners – It’s Always Your Fault

It’s all too easy for business owners to point the finger of blame towards others, but perhaps the real culprit is staring back at them from a mirror.

But the number one business article, rated by views, is:

Tuesday, December 12, 2017

2017 Ad of the Year


by Dr Greg Chapman


Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2016.

3. DIY This was actually a template that shows you step-by-step, how to write a great add headline.

2. Values This ad was for fans of a product which is the constant target of criticism by people who know what’s best for you. but the number one Ad of the Year article, rated by views is:

Thursday, December 07, 2017

Benchmarking Franchisee Performance: Comparing Apples and Oranges

by Dr Greg Chapman

Even though comparing the performance of your franchisees can be a minefield, it is still best practice to do so. How else do you know which franchisees are leading the way, and which need further support? What better way to discover the new ideas that have proved to work and should be spread across the whole franchise?

However, comparisons between franchisees can be like comparing apples with oranges.

Tuesday, December 05, 2017

Microsoft Scam Alert


by Dr Greg Chapman

Recently I was contacted by a business claiming to be ‘Microsoft Authorised’ regarding a malware notification they had received from my computer network. The sophistication of the approach was quite convincing, but there were warning signs that I will expose here to protect others who may be contacted by this group.

The person ‘Mark’ claimed to be a Microsoft certified technician tasked with contacting users whose systems had sent automatic notification of their vulnerabilities. The purpose of the call was to show me how I could remove this dangerous malware which would infect all other computers on the network.

Thursday, November 30, 2017

What happens when a dog chasing a car catches it?

by Dr. Greg Chapman



Have you ever watched a dog chase a car? It gets very excited, a lot of tail wagging and yapping, usually to no avail. The car always outpaces the dog, and the dog is left behind continuing its barking at a fast receding vehicle.

Just imagine what would happen if the dog caught the car. What do you think would happen next? I’m not sure I know, but one thing is for certain, I don’t think the dog knows either.

When we market, it’s like chasing the car as we pursue leads. It can be fun and exciting while pursuing the prospect. But what do you do when you have the prospect in front of you. Is it all yapping (selling) at the customer? Is there actually a thought out plan?

More…


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May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Wednesday, November 29, 2017

Google vs Facebook

Dr Greg Chapman

Google and Facebook are competing head to head for our advertising dollar, which is a good thing. It’s a pity that the other channels are so far behind these two behemoths who dominate because of their audience sizes. As a result, both have become expensive, unless you aren’t a mug advertiser, but there certainly differences between the two platforms.


A starting point to consider is the different natures of the two platforms. Google is used by people looking for answers. These answers could be just information or solutions to problems they are experiencing. Facebook, on the other hand, is a place where people go to socialise. So Google users may be searching for people who sell products like yours. The best you can hope for as an advertiser on Facebook is that people are talking about products like yours. More often than not, they aren’t.

More...

May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Thursday, November 23, 2017

The Extra Dollar More


by Dr Greg Chapman


"Upselling", or the "add-on sale", is an opportunity open to every business, yet most business owners and their staff don't ask for the extra purchase.

Fact is, once the customer has made the decision to buy from you, they have entered into a relationship of trust. And once the initial buying decision, or trust in you, is made, then they will more readily say yes to an additional offer. So why not make it?

In this podcast I reveal how to get that extra dollar more for zero cost.

Tuesday, November 21, 2017

Ad of the Month – Dissing the Competition

by Dr Greg Chapman


It’s usually not good form to knock the competition when advertising, at least not overtly, if for no other reason that it raises consciousness of alternatives to your product. Sometimes you can do it by emphasising strengths that you know are weaknesses in the opposition encouraging customers never to buy a product with such weaknesses. In other words, subtlety is the traditional approach.

This is not the approach that Samsung used for its latest phone, with outright mockery of its major competitor.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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