The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Wednesday, May 16, 2018

Because You're the Expert


by Dr Greg Chapman

Unless you are selling a commodity product or service, such as petrol where all prices displayed on roadside boards where you can compare 3 or 4 stations’ offers before you have to stop to refill, you need to give your buyers clues on the value of your services. Even brands may be treated as a commodity in this respect. You have decided on a particular brand and model of plasma screen TV and now you browse the internet for the cheapest price.



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May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Tuesday, May 15, 2018

Benchmarking Franchisee Performance: Comparing Apples and Oranges


by Dr Greg Chapman


Even though comparing the performance of your franchisees can be a minefield, it is still best practice to do so. How else do you know which franchisees are leading the way, and which need further support? What better way to discover the new ideas that have proved to work and should be spread across the whole franchise?

However, comparisons between franchisees can be like comparing apples with oranges.

Monday, May 14, 2018

Ad of the Month – Selling the Sizzle

by Dr Greg Chapman


There is an old saying in advertising: Sell the Sizzle, not the steak. This refers to the anticipation we all feel about buying an appealing product, which of course may not always live up to expectations.

An almost literal example of selling the sizzle is this month’s ad. McDonalds have released a series of ads doing exactly that for it’s burgers with actors, in this case John Goodman, describing the sensations that a customer is experiencing as they eat their burger.

Thursday, May 10, 2018

The 5 Ways Business Systems Fail


by Dr Greg Chapman


The importance of systems in business is well known, but even in great businesses, they can fail. While the outcomes can range from minor inconvenience to catastrophic, the causes of failure come down to one or a combination of 5 fundamental reasons.

Wednesday, May 09, 2018

Are all Your eggs in one basket?


by Dr Greg Chapman

Where are all your enquiries coming from? If it’s just from one or even just two sources, this may become a major issue for your business. One colleague I know was getting 90% of his business from a single department of a telco, then they got a new CEO who sacked the whole department. This person didn’t really have a business, he had a job with overheads and wasn’t in control of his destiny.




Supermarkets often source their home brands from small business for whom the supermarket provides most theirbusiness and to whom they are hostages. Other businesses I know depend on one or two referral sources. What happens if a competitor comes and forms a better relationship with the referrer?


More...




May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Tuesday, May 08, 2018

Small Businesses: The Social Influencers


by Dr Greg Chapman


This is the full interview with the Sydney Morning Herald. Using the Yes campaign for example – a number of SMEs threw their weight behind the campaign. Federal and State elections and coming out about the importance of International Women’s Day are also great examples of SMEs getting involved in big social issues. What are the implications for small businesses who do this?

Monday, May 07, 2018

Why most businesses Stay small and What YOU can do about YOURS



A truth that is not well known is that 98% of businesses are Micro Stayers and never leave the micro bubble. To understand why this is so, we need to examine the lifecycle of businesses. In this podcast I discuss the key stages in the life of any business and what the most important actions are at each and how to get to the next.

Friday, May 04, 2018

Good, Better, Best: Which would You choose?


by Dr Greg Chapman

Unless you are selling a commodity product or service, such as petrol where all prices displayed on roadside boards where you can compare 3 or 4 stations’ offers before you have to stop to refill, you need to give your buyers clues on the value of your services. Even brands may be treated as a commodity in this respect. You have decided on a particular brand and model of plasma screen TV and now you browse the internet for the cheapest price.


The fuel example is a commodity product and the TV screen example is a commodity service (a retail distribution service of a non-commodity product).



So even if you aren’t selling a commodity product, the first question many people ask is: “How much will it cost?” and if you tell them, it could be a very brief conversation, unless you are the cheapest. More...



May You Business Be - As You Plan It!

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Share this article: Good, Better, Best: Which would You choose?



Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Thursday, May 03, 2018

How to build million dollar business relationships


by Dr Greg Chapman


The world’s best known marketing secret is Word-of-Mouth. To make this work for your business, you must build strong relationships with others so they will trust you and refer to you. Not just once, but over and over again. However, too many business owners treat this as a passive strategy.

In this expert interview, learn how to develop million dollar relationships for your business.

Wednesday, May 02, 2018

Marketing Moments – Be Easy to do Business With


by Dr Greg Chapman


Ever get frustrated contacting a business, being put on hold, leaving messages that are never returned and never getting an answer to your questions? I am sure your business isn’t like this, but how easy is it to do business with you?

In this podcast I discuss how these questions can create an advantage for you over your competitors.

Tuesday, May 01, 2018

Marketing Moments - Making a Buying Decision on Price


by Dr Greg Chapman


Recently there was a test with top concert violinists comparing Stradivarius violins with the best modern ones. The violinists were required to wear welder’s goggles, so it was literally a blind test. They were to decide on the basis of sound and playability, and ultimately, which violin they would prefer to take on a tour.

Surprisingly the cheap modern violins won out. (OK, not that cheap, at $30,000, but about 100 times cheaper than the average Stradivarius.) Do you think that this news will cause a crash in the price of the Stradivarius?

Friday, April 27, 2018

The wrong time to Increase Sales


by Dr Greg Chapman

Whenever you read an article about business growth, it almost always comes down to a push to increase sales, but there are times when this may have totally the opposite effect that was intended.



The big mistake businesses make is using Sales as a proxy for growth. When economists speak about growth, they look at profit, which is not the same Sales. In certain circumstances, increases in Sales can reduce profitability, but people continue to use Sales as an indicator of growth because it’s easy to measure.


More...




May You Business Be - As You Plan It!

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Share this article:The wrong time to Increase Sales



Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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To send this article to a friend, click on the envelope below.

Wednesday, April 25, 2018

Removing the Biggest Bottleneck in Your Business


by Dr Greg Chapman


A bottleneck is where a logjam occurs, allowing only a trickle to pass through the neck to the other side. Bottlenecks result in missed opportunities and impose costs due to underutilised capacity. While this is well known, little is done about the biggest bottleneck of them all.

Tuesday, April 24, 2018

Are Your Customers having a Nice Day?

by Dr Greg Chapman


Some years ago, I worked in the corporate world in the US, and after 3 years I, my wife and two kids were to be transferred to the UK. My employer had engaged an international moving company which would handle the packing and transport of all our possessions. The same company would handle the unpacking in the UK.

As we had accumulated a lot in the US (they make it really easy to spend your money there) it was to take 3 days to pack and remove everything. Each day, the packing team arrived promptly on our doorstep at 8am lined up behind their leader. They were neatly dressing in crisp uniforms. The team leader explained each day what they would be doing and they proceeded to work.





The packers, if they had a query about an item, asked politely about how we wanted them to be packaged, even our children’s precious items which to the uninitiated looked like junk. They were always polite and courteous. Each night they cleaned away any mess, and explained what would happen the next day. While moving is always stressful, they did everything they could to make the move as painless as possible.

After we flew to London we organised the UK removalists to deliver and unpack everything. The difference with the US team couldn’t be more stark. More...



May You Business Be - As You Plan It!

Subscribe to this Blog for more Small Business news and tips.


Share this article:Are Your Customers having a Nice Day?


Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



Promote Your Business on our Facebook Fan Page


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The Australian Small Business Blog

To send this article to a friend, click on the envelope below.

Monday, April 23, 2018

Circle of Price

by Dr. Greg Chapman


The Circle of Price:

1. The more you charge, the more you are respected

2. The more you are respected, the more your clients comply with your recommendations

3. The more they comply, the better the results they get

4. The more results they get, the more clients you get

5. The more clients you get, the more you charge


Thursday, April 19, 2018

Marketing Moments – Maintain Your List


by Dr Greg Chapman


Possibly the most valuable asset for most businesses is their list, a database of people who have bought from them, or have shown interest in their products and services.

In this podcast I discuss the importance of a customer database to any business.

Tuesday, April 17, 2018

Business Coaching – Does it Work?


by Dr Greg Chapman


An interview with Dr Greg Chapman by Mark Anthony.

Mark: So Greg, people in business are already good at what they do, experts in fact so, what is a business coach exactly and why would someone in business need or want a business coach?

Greg:I agree Mark that people in business are good at what they do. Plumbers are good at plumbing and carpet cleaners are great at cleaning carpets. But are they actually good at running a plumbing or carpet cleaning business. That’s not the same thing!


Monday, April 16, 2018

Case Study: How to Transform a Business


by Dr Greg Chapman


Changing a business is not easy. The first step has to come from the owner. Hear how one client took his business from nowhere to receiving an award from the Governor General of Australia whilst increasing his prices by 400% in 12 months. In this podcast, Dr Greg Chapman interviews his client who explains how he transformed his business.

Wednesday, April 11, 2018

Small Business Best Practice Benchmarks - Operational Plan


The first article on Small Business Best Practice Benchmarks was about how all great businesses have a five year strategic plan. While this is a necessary part of the planning process, it is not sufficient. There also needs to be a detailed operational plan.


Tuesday, April 10, 2018

Getting the most from your people


by Dr Greg Chapman


One of the biggest impediments to growth in most small businesses is lack of people systems. When there is poor alignment between your staff’s and your business’ objectives, this becomes a major obstacle to your success.

In this Small Business Success Club podcast learn how to obtain peak performance from the most important assets in your business with good people management systems.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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