The Australian Small Business Blog

The Australian Small Business Blog

This Blog is a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Thursday, August 28, 2014

Marketing Moments - Bright Shiny Objects

by Dr Greg Chapman, MBA
Subscribe to Newsletter Here

Bright shiny objects are dangerous, both to you and your customers. As a business owners we receive offers every day for new ways to do things promising fantastic results. The latest technology, the newest App which will bring a stream of new enquiries.

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Wednesday, August 27, 2014

Trust – The Small Business Secret Weapon?


by Dr Greg Chapman


One of the most potent weapons of big businesses is their ability to build a brand. A brand creates Top of Mind awareness that remains until you are ready to buy, building familiarity until it naturally becomes a safe choice. Which do would you trust more- a brand you have heard of, or one you have never heard of?

Tuesday, August 26, 2014

Small Business Strategy Case Study- A consultant who was able to quadruple his fees




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a consultant who was able to change their pricing strategy and quadruple his fees.

Tuesday, August 19, 2014

Ad of the Month - Good or Bad?



by Dr Greg Chapman


We are presented all the time with slick professional ads put together by the agencies. These tend to make the DIY ads made by the advertisers themselves look amateurish and embarrassing. But what if the ad was fun and with real people- not actors?

Monday, August 18, 2014

Sales Technique - The "May I help you?" rejection conundrum in retailing

by Jim Prigg

We have all experienced the offer of help by sales people when they say "May I help you?" Yet, when most people in buying/looking mode are confronted with "May I help you?" they shy away from any positive action. Why is that so?

With the very best intentions in mind the sales person has asked for a commitment before they have earned it. The potential customer knows that by answering yes they will be put in a situation of being accountable to the sales person. People don't like to be placed in a position of subservience. That is why they will generally answer NO to the commitment question of "May I help you?".

Thursday, July 31, 2014

Marketing Moments - Gone in 60 seconds

by Dr Greg Chapman, MBA
Subscribe to Newsletter Here

So someone has just visited your website. Well done. All that money you paid for Search Engine Optimisation has paid off. Along with all those posts on social media. How many Facebook friends and LinkedIn connections do you have now? Then there are the adwords you have paid for, not to mention the offline advertising to get people to your website.

What happens next?

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, July 29, 2014

How to Make Your Business Run without You


When the cat's away (you), do the mice (your staff) play?

Do things just stop, or at least slow down, when you're not there?

A major obstacle to growth for small business owners is their dependence on the owners themselves.

Many hard-working business owners work long, back-breaking hours servicing clients, sorting orders, and taking care of all the gruelling nitty-gritty ‘stuff', with all the stress while their staff work nine to five for with better conditions, and maybe even better pay.

Discover:
- Why businesses stay small
- How to work smarter
- What are the building blocks for a business that runs without you
- How to manage a business when you aren't there

When you put these principles in place, your business becomes a Profit Machine and a valuable Saleable Asset. More ....



Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Thursday, July 17, 2014

How to Build a Marketing System that Turns Your Business into a Profit Machine


Much marketing is hit and miss, unfortunately more the latter than the former. Great businesses with consistent growth have a marketing system that gives predictable results month after month allowing them to plan.

When you have such a system you can automate your marketing, and put it on autopilot allowing you to focus on managing your business.

This month in the Five Pillars Small Business Success Webinar series is:

How to build a Marketing System that Turns Your business into a Profit Machine


This is what the webinar covered:

• The steps to define a Marketing Strategy that delivers results you want for Your business
• The three most important thing you must have for your marketing to work
• The biggest single mistake people make with their marketing system
• How you can Double Your Sales and Profits
• How to build a Marketing System that you can:
o Automate
o Delegate or outsource
o Use to Predict Your Results and Plan Your Growth
Ultimately this will give you a business that becomes a Profit Machine that can run without you.

Find out more about this Free webinar here


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, July 15, 2014

Small Business Strategy Case Study- A consultancy whose website was a ghost town




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a consultancy that was successful in generating word-of-mouth business but they were looking for a faster way to grow and their brand new website was doing nothing for them.

Sunday, July 13, 2014

Ad of the Month - Creating an Experience



by Dr Greg Chapman


In most advertising, the target is an observer. The may pay attention or not, depending on what distractions are about. An ad on a media site may be totally ignored, unless it’s very flashy and pop’s out, but even so, it’s just annoying, stopping you from reading the item. What if you could make an ad that creates an experience?

Thursday, July 10, 2014

Pitching Suicide - How to kill your pitch in 6 easy steps


by Glen Carlson


It seems many people actually want to publicly murder their own pitch. I love great pitches, and I hate to see them die slow, humiliating public deaths. If you're going to destroy something beautiful, do it right. These are the 6 most effective ways eviscerate a pitch while numbing the minds of your audience. Want a great pitch?

Avoid these 6 Pitch killers.

Wednesday, July 02, 2014

Marketing Moments - Value of a Brand - Cigarette Pack Case Study.

by Dr Greg Chapman, MBA
Subscribe to Newsletter Here

There has been considerable controversy over whether plain packaging has reduced cigarette consumption, but one thing is not in dispute, there has been a rush to cheaper brands.There has been considerable controversy over whether plain packaging has reduced cigarette consumption, but one thing is not in dispute, there has been a rush to cheaper brands.

Last century, there were many big brand cigarettes. They were heavily promoted on TV, newspapers and through sponsorship from sport through to fashion. Appealing to markets as diverse as the outdoors man, international travellers, sophisticates and trendies with their different flavours and associations with celebrities.

Each of these brands were able to charge a premium in the market niche they had created for themselves.

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Tuesday, June 24, 2014

Marketing or Systems – The Chicken or the Egg?


by Dr Greg Chapman


Your business is doing pretty well, but you can tell it could be a whole lot more productive. You notice that your staff spend a lot of time putting out fires to keep clients happy. On the other hand, you know that the marketing is unfocused and sales, while at a reasonable level, are unpredictable. Great one month, and not so much the next.

Small Business Strategy Case Study - Home Solar Business Sales Conversion




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a home solar power business that was not getting the level of conversion of enquiries to sales that they wanted.

Tuesday, June 17, 2014

Ad of the Month - Get them while they're young



by Dr Greg Chapman


They say the young are adopting technology faster than ever before and this ad encourages you not to want to be left behind. This ad from India rides a wave and is laugh out loud funny. No wonder that it has almost 25 million views, a million more than when I discovered it last week.

Friday, June 13, 2014

Sales Technique - Questioning the importance of objections

by Jim Prigg

Objections can be daunting. Yet most objections can be dealt with. If you can diminish the importance of the objection by adding another dimension to the dialogue then you can alter the balance for getting a decision.

One of the effective techniques of handling objections to your offers is to subtly question the importance of the objection

Friday, June 06, 2014

How to Make Your Business Run without You



by Dr Greg Chapman


When the cat's away (you), do the mice (your staff) play? Do things just stop, or at least slow down, when you're not there?

A major obstacle to growth for small business owners is their dependence on the owners themselves.

Many hard-working business owners work long, back-breaking hours servicing clients, sorting orders, and taking care of all the grueling nitty-gritty ‘stuff', with all the stress while their staff work nine to five for with better conditions, and maybe even better pay.

If these owners are able to go away for a vacation, business either crawls to a slow, or they just shut it down over summer like everyone else in their industry does and wear the overheads.

More....



Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article: How to Make Your Business Run without You

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Promote Your Business on our Facebook Fan Page


facebook_button.png
The Australian Small Business Blog

To send this article to a Friend, click on one of the links below.

Tuesday, June 03, 2014

How to Slash Your Tax 100% Legally


Ex-ATO Auditor, Warren Black, opens Pandoras Box on the hidden knowledge of the Tax Office to help you as a business owner slash your tax 100% legally and keep golddigging predators far from your hard earned wealth!

In a litigation-gone-mad culture, the challenges to building your wealth are enormous ... they're growing by the day. Lawsuits grow by the day, taxes continue to rise, and the amount of paperwork you have to do is over the top, totally insane. Even worse, governments (especially the Tax Office) are bankrupting more businesses than ever, and have declared a "zero tolerance" policy on tax debts.

In this webinar, learn simple cost effective methods to find security and peace of mind in your financial affairs, put more money in your pocket ... and sleep at night knowing your assets are safe.

Wednesday, May 28, 2014

Marketing Moments - Forget the 80-20 rule

by Dr Greg Chapman, MBA
Subscribe to Newsletter Here

The 80/20 principle, also known as the Pareto principle, has been an extremely useful means of focusing on what matters.

Now there is another principle: 120/20 principle

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Monday, May 26, 2014

Ad of the Month - The Proof of the Pudding



by Dr Greg Chapman


Having a point of difference is essential for any product or service that doesn’t want to be chosen on price, but it’s not enough that you believe it’s a point of difference, you have to be able to prove it.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

Facebook

Twitter

LinkedIn

Goggle Plus

Atom Feed