The Australian Small Business Blog

Tuesday, May 10, 2011

Ad of the Month - Association


It doesn’t matter how good your ad is, if it not seen by the right people at the right time it won’t be very effective. One opportunity to be in the right place at the right time is to associate your ads with a high interest news event that may put the reader in a frame of mind that makes them more likely to consider your products and services.

This ad would probably have been automatically placed by keyword association and I rather doubt that bin Laden had life insurance, as the premiums would have been astronomical!


Do such ads work? Being an online ad, the advertiser could tell by the number of click throughs to their website on their effectiveness. They may even have set up a landing page for this particular ad.

A similar ad in a newspaper would be far more difficult to track, which is why so many advertisers are deserting print media for more measurable, and cost effective results online where readers are just one click away from their website.

Do you think such ads work?

May Your Business Be - As You Plan It.

Over to You. What do You Think? Post Your Comments Below.

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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1 comment :

David said...

That image is classic! It'll probably be emailed around half the world.

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