The Australian Small Business Blog

Thursday, June 02, 2011

The First Profit Driver – Increasing Enquiries


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In an earlier article I described The Five Profit Drivers Marketing System. The first of the Five Profit Drivers is Increasing Enquiries. What marketing strategy are you going to use to communicate with your customers and entice them to contact you? There are really only four types of enquiry generation marketing strategies.


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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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The Australian Small Business Blog

1 comment :

Carbonite Australia said...

I think the whole paper bad concept looks great and being paper it will break down in the bin after you have finished. Call to actions and ones that work aren't easy to come up with so it is about experimenting. I can only assume OfficeMax have followed this up with an online campaign.

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