The Australian Small Business Blog

Thursday, October 06, 2011

Start-up Businesses - Stop Advertising that You are a Start-up


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When you start your business, there are two imperatives: Getting your first customers and Spending as little as you need to in order to attract them. You also very quickly discover that, although you are very excited about your new business, no one wants to be one of your first customers. They don’t want to be your guinea pig.

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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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