The Australian Small Business Blog

Monday, January 30, 2012

Ad of the Month – Proving a Point of Difference


When advertising a product that has a very clear point of difference, it is important to find a way to demonstrate it visually. In this ad, which is basically silent and has only one sign - incidentally at the end, the point of difference is demonstrated very powerfully.

However, I am not so sure retailers would be so keen on this ad.



May Your Business Be - As You Plan It.

Over to You. What do You Think? Post Your Comments Below.

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
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The Five Pillars of Guaranteed Business Success

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