The Australian Small Business Blog

Wednesday, July 11, 2012

Ad of the Month - Online for Retail


Online sales have been challenging retail for some time but one retailer has fought back using social media to engage and connect buyers to their store.

This fashion chain in Brazil has used Facebook to display prominent items from their catalog inviting visitors to 'Like' items that appeal to them. Not too innovative you might say, but in their store, you will see these items on special hangers displaying the 'Likes' in real time.

Many fashion shoppers like to be re-assured that the purchase they are considering is liked by others. A third party endorsement. Would you prefer to buy an item with hundreds of 'Likes' or one with just a handful. Which raises the question, what happens with new items?

Here is a video promoting the service. It is in Portuguese but you can easily get the idea.




May Your Business Be - As You Plan It.

Over to You. What do You Think? Post Your Comments Below.

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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