The Australian Small Business Blog

Sunday, October 14, 2012

Ad of the Month – Solving Man’s Greatest Problem


Advertising is all about presenting solutions to problems that you face. This month’s ad solves a problem which, until now, appeared insoluble. Fortunately a clever Swiss company has come up with an answer which may make the world a better place.

So how can we overcome the issue most males face each week- sorting our socks. BlackSocks says they have the answer to all our “Sock Sorrows” with their “Sockscription Service”. It is certainly a Point of Difference in what is probably a fairly commodity market, black socks, but it is novel, and the media loves the novel.

I am sure that this product will not dominate the world, but it might be the perfect birthday or Father’s Day present. How much better would a Sockscription be than just another pair of socks or a tie?



May Your Business Be - As You Plan It.

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success, Price: How You Can Charge More Without Losing Sales and Married to the Business: Honey I love you but our business sucks.

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Dr. Greg Chapman is also the author of
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