The Australian Small Business Blog

Monday, January 28, 2013

Small Business Best Practice Benchmarks - Operational Plan



by Dr Greg Chapman

The first article on Small Business Best Practice Benchmarks was about how all great businesses have a five year strategic plan. While this is a necessary part of the planning process, it is not sufficient. There also needs to be a detailed operational plan.

Sunday, January 27, 2013

Ad of the Month - Everyday



by Dr Greg Chapman


What if your core business was selling everyday grocery products? How could you make your ads stand out from all the other supermarket clutter?

Tuesday, January 22, 2013

Does your slogan fit your brand?



by Dr Greg Chapman


We are used to seeing brands with slogans which are supposed to capture what the owners think are its essence. However not all customers would agree with the brand owners view of that. The slogans below are tongue in cheek and you might even believe they are more true than the companies’ original, however if you compare the originals to these slogans, it might help you to define the way you want your brand to be perceived.

Thursday, January 17, 2013

Pricing Strategy Secrets



by Dr Greg Chapman

At a time when the economy appears fragile, many businesses still manage to maintain and lift their prices even while their competitors are discounting. A recent article gives numerous examples of how just one particular strategy can be used to achieve higher prices.

Wednesday, January 16, 2013

Showrooming – The Retailers Nightmare



by Dr Greg Chapman

Showrooming is the practice where customers visit a retail store and use the expertise of the salesperson to decide what to buy, and then search online for the cheapest place to buy the product they want, which is generally not the store where they received the valuable advice and expertise. There are even Apps you can use on your smartphone where you can take a photo of the product you have decided on with the help of the salesperson, and it will tell you the cheapest place to buy it from.

How can retailers compete?

Thursday, January 10, 2013

A New Leaf for Small Business Owners



by Dr Greg Chapman

Now the door has closed on 2012, the opportunities for 2013 stretch ahead for us if we take a small amount of time out to plan for them. While not guaranteeing success, my New Year’s Resolution Tool could still make this year the happiest one for your business. You can download it here.

May Your Business this Year be - As You Plan It.


Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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