The Australian Small Business Blog

Tuesday, January 22, 2013

Does your slogan fit your brand?



by Dr Greg Chapman


We are used to seeing brands with slogans which are supposed to capture what the owners think are its essence. However not all customers would agree with the brand owners view of that. The slogans below are tongue in cheek and you might even believe they are more true than the companies’ original, however if you compare the originals to these slogans, it might help you to define the way you want your brand to be perceived.


Click here for a larger image.





May Your Business this Year be - As You Plan It.


Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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