The Australian Small Business Blog

Monday, July 15, 2013

Ad of the Month - Niche



by Dr Greg Chapman


This month’s ad comes from Germany. It’s for a city car and it presents its point of difference in a clever way, by first showing what it’s not good at. It proves its niche position by disproving its suitability outside its niche. It makes you ask why would you buy a non-niche car for city driving? It makes this choice look ridiculous. And it does it with Attitude.







Subscribe to this Blog for more Small Business news and tips.

May Your Business this Year be - As You Plan It.

Share this article: Ad of the Month - Niche

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Promote Your Business on our Facebook Fan Page


facebook_button.png
The Australian Small Business Blog

To send this article to a Friend, click on one of the links below.

No comments :

THE AUSTRALIAN SMALL BUSINESS BLOG IN TOP 100 GLOBALLY

Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

Facebook

Twitter

LinkedIn

Goggle Plus

Atom Feed