The Australian Small Business Blog

Saturday, August 10, 2013

Ad of the Month - From 1916



by Dr Greg Chapman


This ad is not from August. It’s not even from this year. In fact, it’s almost 100 years old. Perhaps when you first see it, you won’t even think it’s an ad, but even with a warning that this is an ad, can you resist reading it?





This is what they call a bait and switch ad. It draws you in, only to find a twist at the end. No logos, but very memorable.

All the best ideas have been around for a very long time.


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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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1 comment :

Juno000 said...

GREAT ad! I wonder if that is the same company which later became the Listerine brand...
I love the bit about "you may sigh a couple times by this stage"

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Dr. Greg Chapman is also the author of
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