The Australian Small Business Blog

Thursday, September 26, 2013

Marketing Moments - A Going Concern

by Dr Greg Chapman, MBA

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Accountants refer to a business as a going concern if it can function without the threat of liquidation for the foreseeable future, usually 12 months. That their current assets are greater than their current liabilities.

However, this doesn’t mean that the business is a going concern in the marketing sense. What would happen if you stepped out of the business? How long would it continue? Would the enquiries still come in? Would the sales still happen? More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Monday, September 23, 2013

Small Business Best Practice Benchmarks - Creditors



by Dr Greg Chapman

This is another in the series of posts on Small Business Best Practice Benchmarks.

The Creditors measure refers to the average number of days it takes to make a payment by a business. While there is a temptation to delay payment for as long as possible to maximise working capital and assist cashflow, especially if a business’ Debtors are slow in paying; but this is not what the best small businesses do.
More...


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Wednesday, September 11, 2013

Ad of the Month - Call to Action



by Dr Greg Chapman


This month is not really an ad, but a very clever marketing campaign for a new product in a new market. What is clever about it is how the company is able to get people buying a fairly traditional product in a typical offline retail environment to optin to their database.

Tuesday, September 10, 2013

How to understand “buying” stimulators

by Jim Prigg

Buying stimulators ADD POWER to your sales proposition and offers. Use them in your presentations, ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs.

Wednesday, September 04, 2013

Couples in Business


by Dr Greg Chapman

For Richer or Poorer- What couple and non-couple partners in business can teach each other.

There are almost as many styles of business ownership as there are relationships between people, but one ownership type has characteristics and a dynamic that sets it apart from others – and that is couples in a personal relationship who run a business together.

Dr Greg Chapman, author of "Married to the Business -- Honey I love you but our business sucks" joins Sean Grobbelaar for Sydney Business Month TV on a Google Hangout and explains what couples who run a business together can learn from non-couple business partners and vice versa.

Monday, September 02, 2013

The Purpose of Your Business


by Dr Greg Chapman

I often ask this question at my live events; “What is the purpose of your business?” and get a variety of interesting answers. Varying from helping my customers solve their problems with my ‘superior’ service, making the world a better place to the ubiquitous, make money.

I point out, that none of these possibly worthy goals is the purpose of your business.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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