The Australian Small Business Blog

Wednesday, October 30, 2013

Marketing Moments - Getting a Premium

by Dr Greg Chapman, MBA

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The marketplace has never been more competitive, and it's never been easier to compare. In fact some businesses, such as iSelect, are built of offering side-by-side comparisons. In such a marketplace, price shopping is the norm. More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Monday, October 21, 2013

Small Business Best Practice - Cash at Bank



by Dr Greg Chapman

This is another in the series of posts on Small Business Best Practice Benchmarks.

In business Cash is King. Many business go broke ‘making a profit’. Cash at Bank refers to the ‘liquid’ assets that are actually cash or can be turned into cash very quickly. Having a minimum level of Cash at Bank is essential to ensure continuity of operations.
More...


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Friday, October 18, 2013

I want to get some other quotes

by Jim Prigg

While this may seem a fair request by potential customers, is getting a quote the beginning of the end game or is it a lame excuse not to make a decision?

Wednesday, October 16, 2013

Lessons for Small Business from Big Business - Blackberry


by Dr Greg Chapman

Blackberry is in trouble. At one time it was the phone of choice for the corporate world. Even the US president had one. It had excellent email security and integrated well with other business software products.

All that changed with the new generation of phones. Blackberry failed to keep up and saw its market share collapse, even in its niche of choice - corporates. It now seems to be looking for a buyer, but what’s it worth?

Sunday, October 13, 2013

Ad of the Month - Follow-up



by Dr Greg Chapman


When you do an ad campaign, you must be nimble in these days of social media for a counter punch to leverage your campaign. In this ad for Dodge Durango, faux news presenter Ron Burgandy compares the 360 HP vehicle to … a horse! On its own, this is quite funny.

Thursday, October 10, 2013

Free Training for Small Businesses


by Dr Greg Chapman

Recently I was asked to present a webinar for a colleague of mine

Why most businesses stay small &
what YOU can do about YOURS


something I had never actually done for my own subscribers. I have presented this as a live seminar many times, but this is the first time I have offered this in a webinar format at zero cost to you. This webinar is based on my award winning small business book, The Five Pillars of Guaranteed Business Success. More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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