The Australian Small Business Blog

Friday, November 29, 2013

Things to ask your Bookkeeper before the weekend...

by Tim Johnston

It’s great to have someone that has their finger on the pulse of your business. While your Tax Accountant keeps there eye on the “big Picture,” your Bookkeeper knows exactly where you stand financially today! Some clients comment how they don’t know how we can stand number-crunching for a living. However it’s not the bean counting side of things that we love but being able to sit down with a business owner and help them understand their business.

Thursday, November 28, 2013

How to Avoid Google Ranking Demotion for Non Mobile Optimised Sites

by Nathanial Bibby

We've always known a mobile site is important, but Google has stood firm in their announcement that they will punish sites that are not optimised for mobile.

Tuesday, November 26, 2013

Price Comparison Websites


by Dr Greg Chapman

To list, or not to list, that is the question, as Hamlet probably never asked.

There are numerous websites now offering customers the ability to get multiple quotes for a service. This is great for the customer because they are able to find the best service at the lowest cost in a side-by-side comparison- but is it the right thing for your business?

Monday, November 18, 2013

Small Business Best Practice Benchmarks - The Acid Test



by Dr Greg Chapman

This is another in the series of posts on Small Business Best Practice Benchmarks.

In ancient times, a merchant would test for the purity of a gold item being traded with acid. Pure gold wasn’t affected by acid, but if the item was made with a low cost metal alloy, the acid would react.

In business, the Acid Test refers to a business’ solvency in the event there was a shortfall in sales or delayed payment from debtors. This is the ability to operate at very short notice if there was a loss of income for any reason. It is the most stringent test of a business’ ability to cover short term obligations.
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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Friday, November 15, 2013

Ad of the Month - Getting Your Attention



by Dr Greg Chapman


In this day of remote controls and fast forwarding, keeping people watching your ad to the end has never been more difficult. This Honda commercial does this by its use of illusion to keep your attention.

Thursday, November 14, 2013

Lessons for Small Business from Big Business - Blackberry Update


by Dr Greg Chapman

In a previous post I discussed how Blackberry was trying to find a buyer, and my scepticism that they would find one. There has now been acceptance of this reality.

Wednesday, November 13, 2013

Sales Technique- Can you give me a discount?

by Jim Prigg

How often do you get thrown this scenario?
"I’ve talked with someone who said that they will give me a discount on what you are selling. Can you do that for me?"
What do you say? How do you react?

Tuesday, November 12, 2013

Authors: A New Way to Promote Your Books


by Dr Greg Chapman

As an author, I am always on the lookout for new ways to promote my books, especially ways that don’t cost anything!

Just yesterday, I came across a site called Bookarma which is about to launch which helps authors promote their books at no cost. I am particularly keen to encourage Aussie authors to sign up for this program so we can build our own power network, but if international stardom is what you seek, this may also be the answer for you.

Anyway, check out Bookarma. Projects like this should be supported by all authors serious about getting their message out to a wider audience.

(Note when you click on the sign-up link, click on the link to request an invitation where you will get more information. The site has already changed in the last 24 hours and may change again by the time you read this as it is still at beta stage. I suspect at some point they will include some charge, but at the moment it’s free!)

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May Your Business this Year be - As You Plan It.

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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Dr. Greg Chapman is also the author of
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The Five Pillars of Guaranteed Business Success

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