The Australian Small Business Blog

Thursday, December 19, 2013

Throwing a Christmas Party for a Small Business Owner


by Dr Greg Chapman


We all have been to lavish Christmas parties put on by large companies, either as an employee or a guest. But the parties for small business owners, have a character all of their own.

Friday, December 13, 2013

New-Comers, Worker-Bees and Key People of Influence


by Daniel Priestley


In every industry there are New-Comers, Worker-Bees, and Key People of Influence (KPI’s).

The New-Comers are enthusiastic, excited and full of dreams. They believe that this new industry they are in will fulfill their dreams and take them places. New-Comers are normally willing to work hard with little pay in the short term on the belief that the rewards will come in later. Typically they have seen the results that a KPI has achieved and they want to recreate similar success for themselves.

Thursday, December 12, 2013

2013 Small Business Articles of the Year


by Dr Greg Chapman


With over 70 posts this year on the Australian Small Business Blog, it is now time to identify the top post as ranked by Google for page views.


3. Living with Objections to Your Offers- by a new contibutor to the blog - Jim Prigg. Well done Jim!

2. The Circle of Price

but the number one ad, as rated by page views, with more than 3 times as many views as the runner up is:

Wednesday, December 11, 2013

8 Ways to Maximize Your LinkedIn and Your Personal Branding




Personal branding is key to your success and LinkedIn is an excellent tool to help you achieve that. Let’s look at 8 ways to maximize your LinkedIn and your personal branding.

Tuesday, December 10, 2013

Ad of the Year


by Dr Greg Chapman

Each month over the past year, the Australian Small Business Blog has presented ads which illustrated well specific strategies that are critical for successful advertising. Now, as voted by the number of google views, here are the top three ads.



3. UHAC Eye Test

2. Do you know how to kiss a girl (I can't believe this wasn't #1)

but the number one ad, rated by views, is:

Monday, December 09, 2013

A Christmas Gift for Small Business Owners

by Dr Greg Chapman, MBA

So you have worked hard all year for everyone else. Isn't it time someone looked after you? As one of the unthanked heroes of the Australian economy, we here at the Australian Small Business Blog, want to thank you. Small businesses contribute 30% to the Australian GDP, punching way above their weight.

Great work in 2013. This is a little Christmas Gift that I hope will help you to achieve even more in 2014. You deserve it!

May Your Christmas Be- As You Plan It!

Share this article: A Christmas Gift for Small Business Owners




Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Sunday, December 08, 2013

Sales Technique - I’m really too busy

by Jim Prigg

This objection is one that can be frustrating. Is it an excuse or a real reason for delaying the decision? Are people just being nice or are they not having the courage to say no to your offer? Find out what would put your offer into their decision making agenda above the other things that are competing for their time or money.

Wednesday, December 04, 2013

Discounting or Average Pricing


by Dr Greg Chapman

Everyone (including me) says discounting is a bad idea if you are using it as a way to increase gross profit through sales volume. For example, if your gross profit is 30% and you offer a 20% discount, you will have to double your sales, just to break even. It also creates a reputation for your business that your prices are negotiable. Not a great strategy.

Most people discount when they see their stock just sitting on the shelves and then they panic, but what if you planned to discount from the start. What might such a plan look like?

Tuesday, December 03, 2013

Marketing Moments- Laser Marketing - Butcher, Baker or Candlestick Maker

by Dr Greg Chapman, MBA

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So you have designed a widget for red headed, left handed Candlestick Makers with size 7 shoes. You know they will love it, but how will you find them without spending large sums of money, most of which misses the target. More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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