The Australian Small Business Blog

Monday, January 27, 2014

Marketing Moments - Sales Forecasting - Turning Lead into Gold

by Dr Greg Chapman, MBA

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Here we are at the start of a new year full of hope, planning our businesses for 2014. The first step of this process might be a new Sales Forecast. Perhaps you have decided on a 20% increase in sales for this year as you have determined that this would produce the profit growth objective that you are seeking.

So far, so good. Now comes the part where the rubber hits the road. What are you going to change? More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Wednesday, January 22, 2014

The Five Pillars of Business Success


This is an interview by Business Victoria with Dr Greg Chapman


Whether you are responding to an external opportunity such as new customers or grappling with internal pressures, you can grow your business successfully. By building key foundations, it is possible to continually increase your profits for several years. Whilst good general management can produce organic, steady business growth, you will need to update and refresh your business with these five foundational steps in mind to see quantum leaps that are sustainable.

Wednesday, January 08, 2014

Ad of the Month – Who’s the Target?



by Dr Greg Chapman


A couple of years ago, Old Spice had a big hit with their “I’m on a horse” ad featuring a male hunk sports star. There’s not much doubt about who they were targeting with that ad. However, their new ad is either a little creepy or very clever according to your perspective.

Tuesday, January 07, 2014

Why Charging By The Hour Is Unethical


by Glen Carlson


Charging by the hour is Kryptonite for aspiring entrepreneurs. If your revenue is in any way linked to your time, you’re not only setting up a conflict of interest between you and your customer, it’s a completely unscalable business model. In fact, it not a business model. It’s a job model. But why do I suggest it’s unethical?

Monday, January 06, 2014

Achieve More in Small Business in 2014


by Dr Greg Chapman

Now is the time everyone is thinking about their business in 2014 and coming up with New Year Resolutions. Gail Matthews (Harvard) says there are 3 specific activities that make it 67% more likely that you will achieve your goals:

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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