The Australian Small Business Blog

Monday, January 27, 2014

Marketing Moments - Sales Forecasting - Turning Lead into Gold

by Dr Greg Chapman, MBA

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Here we are at the start of a new year full of hope, planning our businesses for 2014. The first step of this process might be a new Sales Forecast. Perhaps you have decided on a 20% increase in sales for this year as you have determined that this would produce the profit growth objective that you are seeking.

So far, so good. Now comes the part where the rubber hits the road. What are you going to change? More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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