The Australian Small Business Blog

Monday, February 24, 2014

Marketing Moments - What Price are You Worth?

by Dr Greg Chapman, MBA
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How do you put a price on something? Is it just what you can find someone to pay for it? The highest priced piece of art that was auctioned was a painting by Cezanne called the Card Player, selling at $260 million. But that is not the most valuable painting, which is believed to be the Mona Lisa. It hasn’t been auctioned, but the value placed on when it was last insured in 1962 when it went on tour, in today’s dollars, is $770 million.

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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Sunday, February 23, 2014

Ad of the Month - Image Creators– are they going too far?



by Dr Greg Chapman


Appearances can be deceptive. What we see on our screens can have little resemblance to the original as we see in this video about fashion brand names and how a young woman receives an amazing digital makeover.

Thursday, February 20, 2014

Managing Your time requires Small Business Brain Surgery


by Dr Greg Chapman


What do you have in common with Bill Gates and Richard Branson? You have the same 24 hours in a day. It’s what you do with those hours that produces the difference. Often business owners are working longer hours and taking home less than their staff. If this is you, maybe it’s time you learnt what Brain Surgeons do.

Wednesday, February 12, 2014

Sales Technique - The "May I help you?" conundrum in retailing

by Jim Prigg

We have all experienced the offer of help by sales people when they say "May I help you?" Yet, when most people in buying/looking mode are confronted with "May I help you?" they shy away from any positive action. Why is that so?

Monday, February 10, 2014

Corporate Wannabes or Rent Seekers?


by Dr Greg Chapman

As a small business owner, you sometimes can only look and wonder at the activities of some large businesses, who are really successful in obtaining and using other people’s money. The recent World Economic Forum at Davos (Disneyland for crony capitalists) was a perfect illustration of this. The following graph from the Economist is an eye opening view on who goes to these events.

Wednesday, February 05, 2014

Do penalty rates kill profitability?


by Dr Greg Chapman

There was recently some controversy when a restaurant posted on their menu board that they couldn’t open on public holidays because of the mandatory 2.75 times penalty rates in South Australia, claiming that they would have to increase their menu prices by the same amount. Another article a few days later revealed the same situation in Canberra, and now it is being raised in the Australian Industrial Relations Commission by the Government. There has been a lot of ill-informed and abusive commentary by some patrons in social media (how unusual!), so what is the reality?

Monday, February 03, 2014

Lessons for Small Business from Big Business - Are Super Bowl ads a waste of money?


by Dr Greg Chapman

The hot topic in advertising at the moment is Super Bowl advertising in the US. Companies spend millions on them- $4 million on a 30 second ad. The viewing audience is estimated to be 115 million, which means that they are paying around $30 for 1000 views which is around the rate you would pay in prime time US TV. But is it worth the money?

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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