The Australian Small Business Blog

Sunday, February 23, 2014

Ad of the Month - Image Creators– are they going too far?



by Dr Greg Chapman


Appearances can be deceptive. What we see on our screens can have little resemblance to the original as we see in this video about fashion brand names and how a young woman receives an amazing digital makeover.



This video isn’t an ad, but it is about advertising and the controversial presentation of unattainable perfection . What do you think of such image manipulation, and what does it make you think about the products that use it? Is this presentation of perfection just part of the brand or does it detract from it?

A translation of the lyrics from French to English is below:


New Perfume

Is it gonna be Prada, Hugo Boss, Chanel, Giorgio Armani, Cartier, Azarro, Sisley, Escada, Gucci Naf Naf, Nina Ricci, Lancôme, Kenzo, or still more?
Is it gonna be Bruno Banani, La Bastidane, Estée Lauder, Guerlain, Burberry and Thierry Mugler, Bourjois, Chloé, Jean-Paul Gautier, Valentino? I just don't know anymore

Which do I choose?
Why do I choose it?
Who's making me choose it?
I'm not their product
As for beauty and preciousness,
They can't change me
Matchless, without equal,
The new perfume is myself. The new perfume is me.
New perfume


Will it be Cavalli, Bulgari, Givengi, Dolce & Gabana, Paco rabana, or Lacoste, Tommy Hilfiger, Yves Saint Laurent? I just don't know anymore,

Which do I choose?
Why do I choose it?
Who's making me choose it?
I'm not their product
As for beauty and preciousness,
They can't change me
Matchless, without equal,
The new perfume is myself. The new perfume is me.
New perfume

As for beauty and preciousness,
They can't change me
Matchless, without equal,
The new perfume is myself. The new perfume is me.
New perfume



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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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