The Australian Small Business Blog

Wednesday, May 28, 2014

Marketing Moments - Forget the 80-20 rule

by Dr Greg Chapman, MBA
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The 80/20 principle, also known as the Pareto principle, has been an extremely useful means of focusing on what matters.

Now there is another principle: 120/20 principle

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Monday, May 26, 2014

Ad of the Month - The Proof of the Pudding



by Dr Greg Chapman


Having a point of difference is essential for any product or service that doesn’t want to be chosen on price, but it’s not enough that you believe it’s a point of difference, you have to be able to prove it.

Saturday, May 24, 2014

Small Business Strategy Case Study - Renovation Business with Growing Pains




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a renovating business with growing pains who were so busy they couldn't deliver on their major promise.

Wednesday, May 07, 2014

How to build a Marketing System that Turns Your business into a Profit Machine


Much marketing is hit and miss, unfortunately more the latter than the former. Great businesses with consistent growth have a marketing system that gives predictable results month after month allowing them to plan.

When you have such a system you can automate your marketing, and put it on autopilot allowing you to focus on managing your business.

This month in the Five Pillars Small Business Success Webinar series is:

How to build a Marketing System that Turns Your business into a Profit Machine


This is what the webinar covered:

• The steps to define a Marketing Strategy that delivers results you want for Your business
• The three most important thing you must have for your marketing to work
• The biggest single mistake people make with their marketing system
• How you can Double Your Sales and Profits
• How to build a Marketing System that you can:
o Automate
o Delegate or outsource
o Use to Predict Your Results and Plan Your Growth
Ultimately this will give you a business that becomes a Profit Machine that can run without you.

Find out more about this Free webinar here


Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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