The Australian Small Business Blog

Tuesday, June 24, 2014

Marketing or Systems – The Chicken or the Egg?


by Dr Greg Chapman


Your business is doing pretty well, but you can tell it could be a whole lot more productive. You notice that your staff spend a lot of time putting out fires to keep clients happy. On the other hand, you know that the marketing is unfocused and sales, while at a reasonable level, are unpredictable. Great one month, and not so much the next.

Small Business Strategy Case Study - Home Solar Business Sales Conversion




by Dr Greg Chapman


As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a home solar power business that was not getting the level of conversion of enquiries to sales that they wanted.

Tuesday, June 17, 2014

Ad of the Month - Get them while they're young



by Dr Greg Chapman


They say the young are adopting technology faster than ever before and this ad encourages you not to want to be left behind. This ad from India rides a wave and is laugh out loud funny. No wonder that it has almost 25 million views, a million more than when I discovered it last week.

Friday, June 13, 2014

Sales Technique - Questioning the importance of objections

by Jim Prigg

Objections can be daunting. Yet most objections can be dealt with. If you can diminish the importance of the objection by adding another dimension to the dialogue then you can alter the balance for getting a decision.

One of the effective techniques of handling objections to your offers is to subtly question the importance of the objection

Friday, June 06, 2014

How to Make Your Business Run without You



by Dr Greg Chapman


When the cat's away (you), do the mice (your staff) play? Do things just stop, or at least slow down, when you're not there?

A major obstacle to growth for small business owners is their dependence on the owners themselves.

Many hard-working business owners work long, back-breaking hours servicing clients, sorting orders, and taking care of all the grueling nitty-gritty ‘stuff', with all the stress while their staff work nine to five for with better conditions, and maybe even better pay.

If these owners are able to go away for a vacation, business either crawls to a slow, or they just shut it down over summer like everyone else in their industry does and wear the overheads.

More....



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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Tuesday, June 03, 2014

How to Slash Your Tax 100% Legally


Ex-ATO Auditor, Warren Black, opens Pandoras Box on the hidden knowledge of the Tax Office to help you as a business owner slash your tax 100% legally and keep golddigging predators far from your hard earned wealth!

In a litigation-gone-mad culture, the challenges to building your wealth are enormous ... they're growing by the day. Lawsuits grow by the day, taxes continue to rise, and the amount of paperwork you have to do is over the top, totally insane. Even worse, governments (especially the Tax Office) are bankrupting more businesses than ever, and have declared a "zero tolerance" policy on tax debts.

In this webinar, learn simple cost effective methods to find security and peace of mind in your financial affairs, put more money in your pocket ... and sleep at night knowing your assets are safe.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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