The Australian Small Business Blog

Thursday, August 28, 2014

Marketing Moments - Bright Shiny Objects

by Dr Greg Chapman, MBA
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Bright shiny objects are dangerous, both to you and your customers. As a business owners we receive offers every day for new ways to do things promising fantastic results. The latest technology, the newest App which will bring a stream of new enquiries.

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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Wednesday, August 27, 2014

Trust – The Small Business Secret Weapon?


by Dr Greg Chapman


One of the most potent weapons of big businesses is their ability to build a brand. A brand creates Top of Mind awareness that remains until you are ready to buy, building familiarity until it naturally becomes a safe choice. Which do would you trust more- a brand you have heard of, or one you have never heard of?

Tuesday, August 26, 2014

Tuesday, August 19, 2014

Ad of the Month - Good or Bad?



by Dr Greg Chapman


We are presented all the time with slick professional ads put together by the agencies. These tend to make the DIY ads made by the advertisers themselves look amateurish and embarrassing. But what if the ad was fun and with real people- not actors?

Monday, August 18, 2014

Sales Technique - The "May I help you?" rejection conundrum in retailing

by Jim Prigg

We have all experienced the offer of help by sales people when they say "May I help you?" Yet, when most people in buying/looking mode are confronted with "May I help you?" they shy away from any positive action. Why is that so?

With the very best intentions in mind the sales person has asked for a commitment before they have earned it. The potential customer knows that by answering yes they will be put in a situation of being accountable to the sales person. People don't like to be placed in a position of subservience. That is why they will generally answer NO to the commitment question of "May I help you?".

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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