The Australian Small Business Blog

Thursday, October 23, 2014

Marketing Moments - The First Click or Last - Which is the Money Click?

by Dr Greg Chapman, MBA
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When someone buys something from you on your website, sends a direct enquiry or calls you, it’s always important to know how they found you. However, is it the first time they visited you, and if not, was it from another referral source? Which click is the most value to you and where should you invest?

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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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