The Australian Small Business Blog

Tuesday, November 25, 2014

Marketing Moments - The Giving Something for Nothing Marketing Strategy

by Dr Greg Chapman, MBA
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We all love Free Stuff, and are attracted to something for nothing. In fact we find it difficult to compete with all the Free Stuff out there, particular if we offer advice. After all, the internet knows everything. Even if you provide products, you still have to compete with the Free Stuff.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Thursday, November 20, 2014

How to have a vacation without emails or phone calls and return to a thriving business


by Dr Greg Chapman


Last month I returned from a vacation in Europe with my wife to find my business running very nicely without me. Enquiries were still coming in and being handled, and sales were unaffected. The best thing was that I didn’t look at a single business email or take a single business call while I was away.

Tuesday, November 18, 2014

Ad of the Month - Video in Print Ads



by Dr Greg Chapman


Print advertising can still be a powerful way to promote your products and services if it’s properly targeted, but will always be less effective than video. What if there was a way to combine both?

Friday, November 14, 2014

Sales Technique - Things not to do when handling resistance or objection

by Jim Prigg

Handling objections can be frustrating, annoying and sap your energy When objections occur take a deep breath, welcome the opportunity to rewind and take up the challenge to clarify what is holding up the solution for the customer.

Here are some critical elements of not what to do when you are handling objections from people about your offers.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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