The Australian Small Business Blog

Tuesday, June 23, 2015

Removing the Biggest Bottleneck in Your Business


by Dr Greg Chapman


A bottleneck is where a logjam occurs, allowing only a trickle to pass through the neck to the other side. Bottlenecks result in missed opportunities and impose costs due to underutilised capacity. While this is well known, little is done about the biggest bottleneck of them all.

Wednesday, June 17, 2015

Ad of the Month - Your Own Epic Ad



by Dr Greg Chapman


Ad of the Month – Your Own Epic Ad

In this era where we are bombarded by over 3000 advertising messages a day, you need to stand out. Dramatic images are a great way of catching people’s attention. Perhaps, shot’s from space, or epic environmental events. Here is an example of this genre, for a local renovator business.

Tuesday, June 16, 2015

Monetise Your Buyer Leakage

by Dr Greg Chapman, MBA
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You have done all the hard work. Someone has just found your website. Well done. Then some of them contact and buy from you. Even better, but what happens next to all those, usually many times more, that didn’t?

They may not have bought for a whole range of reasons. They only just discovered you. They are checking out your competition. They are researching. They just weren’t ready buy.
These buyers are leaking from your website. What are you doing to re-engage these people?

More.....


Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Wednesday, June 03, 2015

Why we should slash our company taxes


by Dr Greg Chapman


At the moment Australia’s company tax rate 28.5-30% is high compared with most of our competitors. Yes, dividend imputation complicates the comparison, but it also offers the government a unique opportunity to slash our rates.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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