The Australian Small Business Blog

Friday, July 31, 2015

Scam Alert: Online Technologies


by Dr Greg Chapman


From time-to-time, I provide alerts to scams that may affect small business, this one from OnlineTech. There are two aspects to this scam, their service and their billing practices. This is what they do.

Tuesday, July 28, 2015

The Snowball Effect


by Angie 'Speedy' Spiteri


What’s our number 1 front end PROACTIVE activity, that if you took on a consistent basis, would enable you to SMASH your monthly, quarterly and annual income goals?

You’ve got one… but do you do it on a regular consistent basis?… you know you should… but something always seems more important because the activity you need to take is NOT URGENT but it is IMPORTANT… and usually, it can be such a small action like a phone call, that when examined on it’s on it can seem insignificant… But it’s usually an action that you do in quantity like 5 a day, not 1 a day, and if done regularly, like every day, the accumulative effect can snowball into something that needs more than 1 person to manage.

Thursday, July 23, 2015

2015 National Small Business Summit – Part 2


by Dr Greg Chapman


The annual National Small Business Summit was held in Sydney last week. It was attended by peak body and regulator representatives as well as organisations that support small business. As always, the politicians were also there. Here is my summary of what I heard and my impressions from the second day.

Wednesday, July 22, 2015

2015 National Small Business Summit - Part 1


by Dr Greg Chapman


The annual National Small Business Summit was held in Sydney last week. It was attended by peak body and regulator representatives as well as organisations that support small business. As always, the politicians were also there. Here is my summary of what I heard and my impressions.

Thursday, July 09, 2015

Ad of the Month – Getting Your ATTENTION



by Dr Greg Chapman


Ad of the Month – Getting Your ATTENTION

In a world of ever shorter attention spans, where novels are condensed into 140 characters or less (eg War and Peace: A man tries to kill Napoleon, but doesn’t), how does the poor marketing professional capture your attention for just 30 seconds?

Wednesday, July 08, 2015

What is Your Brand for?

by Dr Greg Chapman, MBA
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There’s a lot written about brands by branding experts which often descends into mumbo jumbo pseudo science designed to allow branding experts to charge 50-100 times what graphic designers charge. (I’m sorry if that sounds a bit cynical.) But here is a different, and easier to understand way of looking at your brand.

Consider what would happen if your market was so disrupted that your business was about to fail because the marketplace had changed so much. All that would be left is the essence of your business, what your old customers remember even when receiving the service in another way.


We don’t have to imagine, we can see real life examples.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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