The Australian Small Business Blog

Monday, August 24, 2015

Are Timewasters wasting your time and costing you money?


by Dr Greg Chapman

In too many small businesses, owners work longer hours, often taking home less pay than their employees. They are in fact the last to be paid.

In any business we see them, the timewasters. Of course you can never be sure which enquiry is a waste of your time, and which could be a buried gold nugget. And of course, you don’t want to be rude, because even timewasters may seek to damage your reputation if not handled the right way.

I recently had such a situation, with a surprising result.


Monday, August 17, 2015

Thursday, August 13, 2015

Ad of the Month – Try doing this on your website


by Dr Greg Chapman


With the focus on digital marketing, print is often regarded as so last century, but there are still some things you can do in print that you can’t do online, particularly if you have a physical product.

If your product is tangible, people are more likely to buy it if they can touch it, or better yet, see how it works themselves. Even better if you can make it a natural part of the print medium your potential buyers are consuming.

Tuesday, August 04, 2015

Getting a referral from a Psychic

by Dr Greg Chapman, MBA
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Have you ever received a referral from a psychic? I have. How did you manage that you might ask?

Recently I was contacted by a business owner needing assistance, and after a short introductory conversation, where we agreed a further course of action, I asked her (as I hope you ask all your enquirers) “How did you hear of me?”


She then laughed, and blurted out, “From a psychic!”

More.....



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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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