The Australian Small Business Blog

Wednesday, September 02, 2015

How much are Your Customers Costing You?

by Dr Greg Chapman, MBA
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Jenny runs an architecture practice. She does some advertising, and always asks how enquirers found her, so she has a good idea how well her advertising is working, and has a good estimate of the cost per lead. She also knows how many of these turn into clients, and has come up with a cost per sale, but is this the reality?

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
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