The Australian Small Business Blog

Thursday, October 29, 2015

Couples in Business - 5 Golden Rules

by Dr. Greg Chapman

When a business is run by a couple in a personal relationship, there is a very different dynamic compared with other business ownership arrangements. It can be wonderful, or not so much. One business owner said to me "It helps if you are only 4 ft tall, so it all goes over your head!"

There are Five Golden Rules for Couples in Business Together.


Friday, October 23, 2015

What kind of tie to wear in the Sahara?

by Dr. Greg Chapman

A man lost in the desert was wandering aimlessly becoming more and more dehydrated. After crossing endless empty dunes, he sees a dark shape moving in the distance. He started shouting and running toward the speck in the distance. After a few minutes, the speck seemed to have changed its course and started moving towards him. As it came closer, he could see that it was a man in traditional Arab attire apart, from a very colourful tie, on a camel. Within a few minutes, he was standing at the camel’s feet begging the Arab seated above for water.


Wednesday, October 21, 2015

Ad of the Month – Beguiling Them to Promote You


by Dr Greg Chapman


The best ads not only cause you to remember them, but are those that encourage you to tell lots, and I mean lots of others about them. This is a very clever strategy that encourages you to do just that.

Tuesday, October 20, 2015

Your High Performance Brain

by DR.JENNY BROCKIS

In our crazy busy lives where we hurtle through our days at breakneck speed, it’s easy to be lured into thinking that the best way to keep mentally sharp is by eating the latest touted super food, buying some expensive supplements or playing some brain games.

While these may have some moderate merit, the one thing that makes the biggest positive difference to how well our brain works, as shown by the research, is also the one thing that many of us choose to avoid, ignore or put off because we are too busy, tired or unaware of what we are missing out on.

Tuesday, October 13, 2015

You just made a Sale

by Dr Greg Chapman, MBA
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The 5 most beautiful words in the English language for a business owner are probably “You just made a Sale”. It almost certainly puts a smile on your face whenever you get an email from your website, a call from your sales staff, or even hear it from a customer that you just made a sale. But do you hear those words as often as you would like? The road between an enquiry and a sale can often look more like a dirt track, rather than a 6 lane highway.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Monday, October 12, 2015

Friday, October 09, 2015

Increasing Prices in a Difficult Market

by Dr.Greg Chapman



It seems there is never a good time to increase your prices, even if your costs have gone up. So it is interesting to see how it is done in one of the most competitive industries around- restaurants.

Tuesday, October 06, 2015

Sales Strategy- The Best Known Sales Secret in Business

by Dr.Greg Chapman



In any business, there is usually one person who outsells everyone else. You wish that all your sales staff were as good as this person. Often this person is you, the owner, but it doesn’t matter how much training you give the sales staff, or even if you increase incentives, little seems to change. What you have stumbled across is the best known sales secret in business.

Thursday, October 01, 2015

Sales Technique: Incisive questions at decision time to help you get the sale

by Jim Prigg

You have reached decision time in the sales process. What could go wrong? What have you done right? Is there anything else you need to do or need to know before you go in to that critically important meeting to confirm the positive outcome of the sale?

Ask yourself these questions to ascertain if there are any weaknesses or missing components that can deny you success.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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