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The 5 most beautiful words in the English language for a business owner are probably “You just made a Sale”. It almost certainly puts a smile on your face whenever you get an email from your website, a call from your sales staff, or even hear it from a customer that you just made a sale. But do you hear those words as often as you would like? The road between an enquiry and a sale can often look more like a dirt track, rather than a 6 lane highway.
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