The Australian Small Business Blog

Friday, November 27, 2015

Managing Your time requires Small Business Brain Surgery

by Dr. Greg Chapman

What do you have in common with Bill Gates and Richard Branson? You have the same 24 hours in a day. It’s what you do with those hours that produces the difference. Often business owners are working longer hours and taking home less than their staff. If this is you, maybe it’s time you learnt what Brain Surgeons do.

Most business owners are micro-managers. They have learnt from experience if they give work to someone else, they mess it up, and then they spend twice as long fixing things. But this is not what Brain Surgeons do. When they operate on a patient, they are not in charge of the theatre- the theatre nurse is. They don’t open up the patient, or close. They leave that to a junior surgeon. Everything is prepared for them, and someone else mops up the blood later. All they do is the brain surgery. With a little bit of marketing beforehand (client needs), and a little bit more marketing afterwards (client satisfaction).

How is this possible?

Tuesday, November 24, 2015

What happens when a dog chasing a car catches it?

by Dr. Greg Chapman



Have you ever watched a dog chase a car? It gets very excited, a lot of tail wagging and yapping, usually to no avail. The car always outpaces the dog, and the dog is left behind continuing its barking at a fast receding vehicle.

Just imagine what would happen if the dog caught the car. What do you think would happen next? I’m not sure I know, but one thing is for certain, I don’t think the dog knows either.

When we market, it’s like chasing the car as we pursue leads. It can be fun and exciting while pursuing the prospect. But what do you do when you have the prospect in front of you. Is it all yapping (selling) at the customer? Is there actually a thought out plan?

More…


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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Friday, November 20, 2015

Do You Own a Marketing Machine?


by Dr Greg Chapman


At some time in the future, you may want to sell your business. What would a buyer value? Even if you don’t want to sell it, and want them to carry you out of your office in a pine box, you might still like to know where the value truly lies for yourself, if not for anyone else.

A buyer will be brutally objective in looking at your assets. How do you think they will value your equipment which is starting to show the signs of wear, and certainly is not the latest model? How will they value your great location with a lease expiry in 2 years, and a potential big rent rise for a new lease? Will they value your staff who may leave when you do?

Wednesday, November 18, 2015

What is the oldest profession?

by Dr. Greg Chapman


The answer to the question of what is the oldest profession may not be what you think. One way of discovering the answer to this question is to and the name of the first person mentioned in recorded history. This person would have had some standing in their community and the record must have handsome value for it to have been written down in the first place and to have been preserved for thousands of years.


Thursday, November 12, 2015

Ad of the Month – Because the Internet is made of Cats


by Dr Greg Chapman


Christmas seems to come earlier every year, and when you are competing for everyone’s attention at a time when everyone is bombarded with ads, you need to have one for your product that stands out and will be shared by others. And it has to have cats, which is quite easy for this advertiser.

Wednesday, November 11, 2015

Circle of Price

by Dr. Greg Chapman


The Circle of Price:

1. The more you charge, the more you are respected

2. The more you are respected, the more your clients comply with your recommendations

3. The more they comply, the better the results they get

4. The more results they get, the more clients you get

5. The more clients you get, the more you charge


Thursday, November 05, 2015

How much should you pay for your brand?

by Dr. Greg Chapman

There is much hype talk about branding, but how much should you pay for your brand development. Below is a list of nine well known brands. See if you can guess the most expensive and the cheapest.


Monday, November 02, 2015

Leveraged Marketing – How much are you missing?

by Dr. Greg Chapman

Do you have several marketing campaigns running simultaneously? Perhaps you run an Adwords campaign, have a joint venture with another business and an ad in the local paper. All quite independent campaigns you might think, that bring in a regular supply of enquiries.

Adwords sends leads to your website- possibly your most important piece of marketing collateral. Your JV partner emails you whenever they want to refer you to someone, and you then give them a call. Your ad in the paper encourages readers to call you.

If you were to link these campaigns, this this would enable you to leverage your marketing investment by connecting all your marketing collateral, resulting in both increased enquiries and sales. How might that look?

More…



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May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Dr. Greg Chapman is also the author of
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