The Australian Small Business Blog

Thursday, March 31, 2016

What should I do now?

You have caught a buyer’s eye. Perhaps it was your expensive ad in a magazine, or even an ad online that has cost you nothing (till someone clicks on it), or got them to your website or store, what do you want them to do next? Buy?



Of course, but if they don’t know you yet, and you shout “Buy Now” you will just as likely lose the buyer as they run out the door or click away. So the customer may take some time to look around to see if they are in the right place.
There is a moment of uncertainty. It may be the right place, but the range of options may just be too overwhelming, so just at the time they are asking themselves “What should I do now?” - tell them.

More...



May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Thursday, March 24, 2016

Small Business Best Practice Benchmarks - Operational Plan


The first article on Small Business Best Practice Benchmarks was about how all great businesses have a five year strategic plan. While this is a necessary part of the planning process, it is not sufficient. There also needs to be a detailed operational plan.


Wednesday, March 16, 2016

Breaking: Australian Small Business Blog in Top 100 Sites




The Australian Small Business Blog has been nominated by the Masters of International Business as one of the 100 Best Sites for International Business People. Thanks guys for the recognition.



Dr Greg Chapman




May Your Business this Year be - As You Plan It.


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Share this article:Breaking: Australian Small Business Blog in Top 100 Sites

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Monday, March 14, 2016

Ad of the Month - Not to be Missed


by Dr Greg Chapman


The biggest problem in advertising is getting people to watch your ads. What with the fast forward buttons on TV remotes and the skip button online all that creative effort can be lost with a tap of an impatient finger. No more is this an issue than the pre-roll ads you see at the start of a YouTube video. You are forced to endure the first 15 seconds of an ad before you are allowed to see the content you really wanted to watch.

Wednesday, March 09, 2016

Showrooming II


In another article on Showrooming, the practice of customers visiting retailers and after receiving the benefits of the salespersons’ time and knowledge, searching and purchasing on line at the lowest price, which is becoming ever more common in Australia, hope is provided.

In this article, however, the claim is made that retailers have fought back against this practice.

Thursday, March 03, 2016

Marketing Moments - Getting a Premium


The marketplace has never been more competitive, and it's never been easier to compare. In fact some businesses, such as iSelect, are built of offering side-by-side comparisons. In such a marketplace, price shopping is the norm.

To win business without discounting, and to achieve a premium, it's essential to be able to demonstrate the value you provide. This can be based on something the customer wants and can't do for themselves, or something they don't want to do themselves.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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