The Australian Small Business Blog

Tuesday, July 19, 2016

Is Search Engine Optimisation Dead?


by Dr Greg Chapman

If you have websites, you will no doubt be contacted daily by someone who will promise they will put you at the top of Google with their Search Engine Optimisation services. In fact if I don’t receive several offers a day, I think my email must have stopped working! But does SEO still work?



Because it wants to make more money, Google has decided that it wants to make it harder for your website to get a free ride in the organic search listings when you are trying to attract new business, so you will spend money with them with Adwords. (Fancy a business wanting to reduce freeloaders and make more money.) So Google has increased the number of ads it puts on a page and made them a little more difficult to distinguish from organic searches while cracking down on some SEO techniques that used to work.
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Dr. Greg Chapman is also the author of
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