The Australian Small Business Blog

Wednesday, September 21, 2016

Ad of the Month - Keeping Your Attention


by Dr Greg Chapman


In this fact paced, instant everything world, attention spans are measured in nanoseconds. Keeping an audience’s attention long enough to demonstrate your product is becoming an ever greater challenge. So if your product is bigger, lighter or faster, you have to think of innovative ways to demonstrate this in 30 seconds or less.





In this fact paced, instant everything world, attention spans are measured in nanoseconds. Keeping an audience’s attention long enough to demonstrate your product is becoming an ever greater challenge. So if your product is bigger, lighter or faster, you have to think of innovative ways to demonstrate this in 30 seconds or less.

What is the feature or benefit you want to demonstrate and how can you show it off in a way that keeps people watching?




May Your Business this Year be - As You Plan It.



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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
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