The Australian Small Business Blog

Wednesday, September 14, 2016

Are all Your eggs in one basket?


by Dr Greg Chapman

Where are all your enquiries coming from? If it’s just from one or even just two sources, this may become a majorissue for your business. One colleague I know was getting 90% of his business from a single department of a telco, then they got a new CEO who sacked the whole department. This person didn’t really have a business, he had a job with overheads and wasn’t in control of his destiny.




Supermarkets often source their home brands from small business for whom the supermarket provides most theirbusiness and to whom they are hostages. Other businesses I know depend on one or two referral sources. What happens if a competitor comes and forms a better relationship with the referrer?


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Dr. Greg Chapman is also the author of
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