The Australian Small Business Blog

Thursday, March 30, 2017

How Analysing Your Business will Laser Focus Your Marketing and Drive Your Profits Skywards


by Dr Greg Chapman

For many business owners, the Profit and Loss statement is something their accountant prepares each year for the tax department, the sole purpose of which is to reveal just enough to the bureaucrats so that their tax can be minimised. However this powerful tool is probably the most underutilised one in a small business owners’ arsenal.

The P&L I usually see is just: Income – Expenses = Net Profit. That’s all the tax office actually need. They don’t care if some parts of your business are more profitable than others. If you have obvious opportunities to increase sales. That you are charging enough to cover the costs of all services. But YOU should.


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Tuesday, March 21, 2017

Business Owners – It’s Always Your Fault

by Dr. Greg Chapman

Wouldn’t it be great if everything always went smoothly in your business and nothing ever went wrong? But there always is something. A supplier sends you the wrong item. A member of staff orders the wrong item. Your team are fighting amongst themselves. A staff member never turns up on time. Customers walk away without buying anything. The computer system breaks down in your busiest period. Your warehouse gets struck by lightning and burns down.

I’m sure you can think of one hundred other things that can go wrong in your business, and while it is tempting to blame someone else for all the problems (in the last case, God!), in fact it’s always your fault.

Thursday, March 16, 2017

Points of Difference - A Lesson from Big Business for Small Business

by Dr. Greg Chapman

Normally when I write on lessons from big business, it’s to give small business owners some strategies developed by people with much more money and resources that could benefit those who aren’t similarly advantaged. However, in this case, I have an example you don’t want to copy.

Recently I changed energy providers. I was cold called by a competitor to my current supplier. Normally, I don’t respond to such calls, but I had just paid my quarterly bill, and was thinking about how expensive it was. Perhaps the competitor knew my billing cycle, which was a clever move if so, or else they just call all the time, knowing at some point they would get me at the right time. Also smart. Persistence. Particularly when they knew they had a better offer.

Tuesday, March 07, 2017

Ad of the Month – Values


by Dr Greg Chapman


For every product there is a market segment with its own set of values. Sometimes these values, while perfectly acceptable, are constantly challenged by those who believe they know better what’s good for you. This typically applies to the guilty pleasures we all have.


Monday, March 06, 2017

Why Do Customers Choose One Business Over Another?


by Dr Greg Chapman


Research has shown there are three main reasons why customers leave businesses, and price was just 15%.

In this podcast I discuss the most important reason why customers leave, and how this can create a low cost advantage for your business.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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