The Australian Small Business Blog

Tuesday, June 27, 2017

Finding Your Marketing Silver Bullet


by Dr Greg Chapman

Like the never ending search for unicorns, businesses seek their own holy grail, their own marketing silver bullet. They try advertising in different media, they rely on word of mouth and may even try cold calling. Nothing seems to work.

Online gurus promote SEO, Adwords and pretty new websites with pop-ups, pop-unders, chat boxes and every other new internet gadget that has an affiliate program. Nothing seems to work. But the search continues. There are only four enquiry generation marketing strategies: More...





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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Wednesday, June 21, 2017

The Known Unknowns that Business Owners Face



by Dr Greg Chapman, MBA

When someone starts a business, it’s typically doing something for which they have the knowledge and training and enjoy. They may be a tradie with a trade qualification or professional with a relevant degree. When starting their business, they focus on that skill and delivering to their clients the best service they know how based on their training and previous experience working for others.

As the business grows, however, they find there are other issues for which their professional or technical qualification left them unprepared. Often the business stagnates as it hits a glass ceiling. Even though they may be doing well, they find there are just not enough hours in the day. Much of the time is spent firefighting and following up staff. This distracts them from stepping back from the coalface to work on their business rather than just being trapped within it, like running in a hamster-wheel.

Tuesday, June 20, 2017

Marketing Moments - First Impressions


by Dr Greg Chapman


One of the absolute basics that any business owner can do to be sure that they're putting across the image they want potential customers to have of them, is to phone their business. If your phone isn't being answered correctly, then make no mistake, it's costing you business.

In this podcast I discuss the importance of first impressions and what you can do to make a good one.

Thursday, June 15, 2017

Friday, June 09, 2017

Making Your Business Run Without You

by Dr Greg Chapman, MBA



Imagine for a minute. You are on a tropical island, laying by a pool on a banana lounge. Your biggest concern right now is whether you will have another swim, or order another drink. Your mobile trilling the James Bond theme interrupts your resolution of this most vexing issue, and you see you have just received a text.

Curiously, you check out the text and it says $30k has just been deposited into your bank account. Then you check your messages. You have also received an email from your office. It is your monthly report. When you download it, you can see an activity report, with highlights of the month, the sales figures, and profit analysis for the time you have been away. You can see a list of current issues and the plans to address them along with forecasts for the next month.

You consider for just a second, whether you will call your office, and then think to yourself “Nah, they are doing fine without me.” You then attract the attention of the pool waiter, and order a pina colada.

Monday, June 05, 2017

Ad of the Month – When Your Offer is Less

by Dr Greg Chapman


So your business is up against the big boys. How can you compete? They are better known, there are more of them everywhere and they have a bigger range. Can you turn that around to your advantage?


Friday, June 02, 2017

Trust – The Small Business Secret Weapon?



by Dr Greg Chapman, MBA

One of the most potent weapons of big businesses is their ability to build a brand. A brand creates Top of Mind awareness that remains until you are ready to buy, building familiarity until it naturally becomes a safe choice. Which do would you trust more- a brand you have heard of, or one you have never heard of?

Thursday, June 01, 2017

Why most businesses Stay small and What YOU can do about YOURS



A truth that is not well known is that 98% of businesses are Micro Stayers and never leave the micro bubble. To understand why this is so, we need to examine the lifecycle of businesses. In this podcast I discuss the key stages in the life of any business and what the most important actions are at each and how to get to the next.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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