The Australian Small Business Blog

Thursday, August 03, 2017

Referrals – Proactive vs Reactive


by Dr Greg Chapman


One of the highest expenses for any business is generating new business - keeping that constant flow of new customers coming in to replace the ones you lose through natural attrition, and the extra customers you need to grow your business. Receiving referrals is a great way to get new customers, and for many businesses, this is perceived as an organic strategy. However much better results are possible with a proactive referral strategy.

In this podcast I discuss simple proactive referral strategies.







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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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1 comment :

Michael Brooke said...

Thanks for the tips Greg! I just stumbled across your blog through Google via this podcast. You've given me some good ideas and I've also read a bunch of your other posts. You have a future reader in me!

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Dr. Greg Chapman is also the author of
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