The Australian Small Business Blog

Saturday, June 30, 2018

The Best Known Secret of Sales

The best known secret of Sales is that on average most Sales People are average. So what should we do?




May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Thursday, June 28, 2018

Predicting Your Business' Future


by Dr Greg Chapman

Wouldn’t it be great to have a crystal ball so you can see what’s going to happen in your business in the next few quarters? If you did, you would know if you should hire that new employee you have been thinking about for some time. Perhaps you could finally decide on that expansion interstate or whether to invest in that expensive system that could increase your productivity by 50%.

But you don’t take these decisions because you don’t have a crystal ball, or your old one is just filled with smoke. More...



May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Wednesday, June 27, 2018

Increasing Prices in a Difficult Market

by Dr.Greg Chapman



It seems there is never a good time to increase your prices, even if your costs have gone up. So it is interesting to see how it is done in one of the most competitive industries around- restaurants.

Tuesday, June 26, 2018

Laser Marketing - Butcher, Baker or Candlestick Maker


by Dr Greg Chapman


So you have designed a widget for red headed, left handed Candlestick Makers with size 7 shoes. You know they will love it, but how will you find them without spending large sums of money, most of which misses the target.

You could put an ad in the Candlestick Makers Monthly, or exhibit at their annual trade show, but since most Candlestick makers aren’t left handed redheads who wear size 7 shoes, you are paying for the privilege to market to the 99% of candlestick makers who aren’t your customers just to find the 1% who are.

But that’s the old way of doing things.

Tuesday, June 19, 2018

The Purpose of Your Business


by Dr Greg Chapman


Most the business plans I see read like novels, and if they were in libraries, they would be classified as science fiction. At some time, most business have prepared a business plan. Often at the early stages, and are filled with the optimism of the inexperienced, but once exposed to the reality of the market place, these plans regularly get forgotten on the shelf gathering dust.

I point out, that none of these possibly worthy goals is the purpose of your business. It might be the reason you went into business, but not its purpose.

The purpose of your business is to make a profit. If it’s not, you are running a charity. Nothing wrong with charities, which are non-profit, or even loss making organisations, but that is not the purpose of a business.

Thursday, June 14, 2018

Managing a Star Employee with an Attitude


by Dr Greg Chapman


In any business there are 4 types of employees. If you understand these types and their key attributes, how you manage them becomes much easier.

The first attribute is the person’s Ability. How capable are they in doing their job? They may have low ability, or be highly capable, with their ability (good or bad) recognised by others in your business.

The second attribute is their Attitude. This may vary from poor, just there for the pay cheque, to enthusiastic and willing to do whatever the job requires to make your business a success.

When we combine these attributes, we get a clearer picture of the employee and the management strategy for them. For those with a poor attitude and low ability, the solution is simple. These individuals appear unwilling to improve and they constantly disrupt the business causing problems for others to fix. If they are not removed from the business, the people who do the fixing will leave.

Wednesday, June 13, 2018

Business Plans - Essential or Useless?




Most the business plans I see read like novels, and if they were in libraries, they would be classified as science fiction. At some time, most business have prepared a business plan. Often at the early stages, and are filled with the optimism of the inexperienced, but once exposed to the reality of the market place, these plans regularly get forgotten on the shelf gathering dust.

General Truman once said “Planning is essential but plans are useless”. Perhaps this thought was prompted by a 19th century German Field Marshall von Moltke who said “No plan survives contact with the enemy.”

Tuesday, June 12, 2018

Ad of the Month – Free Publicity

by Dr Greg Chapman


So you have a fairly boring product in a crowded market, how do you get attention? One way is to do something controversial, but that carries some risk, unless you can pick on something that everyone dislikes, and is unlikely to fight back.

That’s what Country Time, a supplier of lemonade (cordial for Australians). Their target, bureaucrats. No one likes them, no one knows who they are, and if they did say something, who would pay attention anyway?

In the US, the traditional kids Lemonade Stand is being threatened by these bureaucrats and the killjoy neighbours who report the kids. If you don’t have a permit, beyond the reach of most kids just trying to make a few bucks, you can face a fine of $500. This is where Country Time saw an opportunity.

Thursday, June 07, 2018

How to build million dollar business relationships


by Dr Greg Chapman


The world’s best known marketing secret is Word-of-Mouth. To make this work for your business, you must build strong relationships with others so they will trust you and refer to you. Not just once, but over and over again. However, too many business owners treat this as a passive strategy.

In this expert interview, learn how to develop million dollar relationships for your business.

Wednesday, June 06, 2018

It’s all in the Pipeline


by Dr Greg Chapman

How is the best way to increase your sales? Should you advertise more? Perhaps a new website is needed. Is there some product improvement necessary? Or should you reduce your prices? Does your staff need sales training? Which should you do first, or do you have to do everything at once?

The answer to all these questions is in your Sales Pipeline. Every Sales Pipeline has a bottleneck, and often more than one. The first step is to identify the biggest bottleneck which is where you will get the biggest bang for your buck.

More...




May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Tuesday, June 05, 2018

7 Steps to a Customer


by Dr Greg Chapman

Whether someone is walking past your store or discovers you online, there are seven steps that a person takes to become a customer. While it is not possible for a business to control all these steps, there is much they can do to smooth the journey.



1. Discovery

Before Discovery, a person will not know you exist, let alone what it is you do. They may not even be currently in the market for what you have to sell but still have the potential to be once they know more. So, before any sale, you have to be discovered. This means, a business has to make it easy to be discovered, even if the person is not yet ready to buy. What are you doing to make Discovery easier for potential customers?

More...



May You Business Be - As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Monday, June 04, 2018

Too Busy for Marketing?


by Dr Greg Chapman

Business is good. You’re busy and making money. Yes, not all customers are equal. Some are better than others, but overall, you’re doing ok.

When you have time, you check the bottom line and notice that while turnover is good, profit is tightening. You look at your costs and think, if I’m busy, do I need to spend as much time and money on marketing? To be honest, its more the time than the money because you don’t really spend much on marketing.

So, you wind back your marketing to spend more time with your customers, a good thing. A better service, more customers. But more customers doesn’t mean better customers. It might instead mean smaller margin customers. More price sensitive customers. It might mean more needy customers.

More...







May You Business Be - As You Plan It!

Subscribe to this Blog for more Small Business news and tips.


Share this article:Too Busy for Marketing?



Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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The Australian Small Business Blog

To send this article to a friend, click on the envelope below.

Friday, June 01, 2018

Marketing Moments – Scripts- Words that Sell


by Dr Greg Chapman


How well do you and your team deal with your current and potential customers? Do you leave contact with your customers to chance, or do you have a set, uniform approach, especially when dealing with enquiries from those who haven't dealt with your company before? Using scripts is a low cost way to increase your sales.

In this podcast I discuss the most important reason how using scripts is a low cost way to increase your sales.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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