The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Monday, February 17, 2020

Attention Small Business Owners – You can check out any time you want – but Can You Ever Leave?


by Dr Greg Chapman


Owning a business is a 24/7 job. Even when you are away from the office or store, it is hard to switch off. Almost everything you see somehow reminds you of something you need to do in your business. Ideas can come from anywhere.

You might be reading a book, and a character enters a store that is selling in a way that gives you an idea for your business. The author may not own a store, but is likely to be very creative and you see a way that you could do something similar for your customers.

Thursday, February 13, 2020

Top 10 Australian Small Business Blogs And Websites In 2020



by Dr Greg Chapman


The Australian Small Business Blog has already been recognised as one of the top 10 Australian small business blogs by the business content aggregator Feedspot.

Thanks guys for the recognition. You can check out the other 9 blogs here, also great reads (not least because some have published my works as well!)

Tuesday, February 11, 2020

Ad of the Month – Sequel


by Dr Greg Chapman


One of the main purposes of a Dad is to embarrass his kids, but this dad is super cool, and became world famous for his previous ad for this brand. Sequels often fail, but this one doesn’t.

Wednesday, January 29, 2020

A 2020 Vision for Your Business



by Dr Greg Chapman


As the Cheshire Cat said to Alice, “If you don’t know where you are going, any road will take you there”.

Another new year and another opportunity to define the path you’re on. But which path? What would you like your business to look like at the end of this year?

More Sales?
More Profit? (not the same thing)
Different customers?
Different products and services?

Wednesday, December 18, 2019

2019 Top Small Business Articles of the Year


by Dr Greg Chapman


With 48 posts this year on the Australian Small Business Blog, it is now time to reveal the top post as ranked by Google for page views.

3. Great Strategies for Increasing Your Prices In this post Dr Greg Chapman reveals some of the best strategies for increasing your prices.

2. How does Your Business Compare? _Free Performance Benchmarking While owners work away in their business every day, they would love to know how they are doing compared with their competitors. Wouldn’t it be nice if they let them have a peak at their books, but that ain’t gonna happen!

Tuesday, December 17, 2019

2019 Ad of the Year


by Dr Greg Chapman


Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2019.

3. Reverse Engineered If your product is an input where the final outcome is multiple steps away, your contribution to the ultimate benefit could be lost to potential buyers.

2. When Points of Difference don't matter You have a service might not be that different from others, so what do you do? Perhaps make a comparison with what life would be like without any of these services, and then highlighting your own.

Tuesday, November 26, 2019

Where is the best place to find Gold?



by Dr Greg Chapman


When you are looking for new customers, it is like exploring for gold. And when you find one, like the gold miner you shout out Eureka when you have discovered the gold. But what does the gold miner do next? He has spent a lot of time and effort in finding this mine. He doesn't, after picking up the first nugget, walk off and look for a new mine somewhere else. When you are looking for new customers, it is like exploring for gold. And when you find one, like the gold miner you shout out Eureka when you have discovered the gold.

But what does the gold miner do next? He has spent a lot of time and effort in finding this mine. He doesn't, after picking up the first nugget, walk off and look for a new mine somewhere else.   More...
 

Thursday, November 14, 2019

What are the Entitlements of a Small Business Owner?


by Dr Greg Chapman


It can be intimidating for a small business owner visiting their corporate clients. They take the lift to the 41st floor and in a marble clad reception, they ask to speak with the executive with whom they have an appointment. They wait in a plush chair in a reception lounge with a magnificent view where they are served a cappuccino in a fine china cup. Finally, the executive assistant ushers them into the executive suite in a corner office, beautifully furnished with expensive artwork on the walls.

This is not the office of a small business owner, as they know they have a choice.

Monday, November 04, 2019

Ad of the Month – Loyalty


by Dr Greg Chapman


That it’s 6 times easier to sell to an existing customer than a new one is a well known statistic which is why businesses expend a lot of effort in encouraging customer loyalty. And loyal customers tend to be far more price insensitive.

So what do you do if you want to attract some of those rusted on customers to your business? In this ad, they expose and mock the loyalty tactics used by their competitors.

Tuesday, October 29, 2019

Predicting Your Business' Future



by Dr Greg Chapman


Wouldn’t it be great to have a crystal ball so you can see what’s going to happen in your business in the next few quarters? If you did, you would know if you should hire that new employee you have been thinking about for some time. Perhaps you could finally decide on that expansion interstate or whether to invest in that expensive system that could increase your productivity by 50%.

But you don’t take these decisions because you don’t have a crystal ball, or your old one is just filled with smoke.   More...
 

Monday, October 21, 2019

Ad of the Month - Solving all problems in your life


by Dr Greg Chapman


Most businesses have products and services that solve particular problems or serve certain needs. But what if you could be really creative about what else they could do? This humorous ad for a well known furniture company highlights their huge product catalogue that can solve any problem in your life.

Friday, October 18, 2019

Is this Your Experience of Performance trends in Business?

by Dr Greg Chapman



A non-authoritative survey predicts picks out one factor and looks at the different impacts on Sales, Technical and Managerial staff. Does this align with your experience?

Monday, October 14, 2019

Wednesday, October 09, 2019

Communicating with Your Mobile Staff



by Dr Greg Chapman


Interview with Peter Gearin of GeoOp.

Today I want to discuss the importance of clear communications when a business has a predominately mobile workforce. I'm referring to trades and services businesses in particular.


Monday, September 30, 2019

How to Create a Marketing Plan to Double Your Profits



by Dr Greg Chapman


Tactical marketing used by most businesses, often a simple advertising campaign with Adwords, perhaps some SEO for the website plus some social media just produces incremental results. That is a number of largely unconnected campaigns generate enquiries, some of which turn into sales adding to the bottomline but leaving the business back at square one, once completed.

To achieve dramatic long lasting results, a strategic approach is required. Sophisticated businesses use leveraged marketing, where the results are multiplicative rather than additive.   More...
 

Tuesday, September 24, 2019

Why Most Businesses Stay Small and What YOU can Do about YOURS



by Dr Greg Chapman


This is the Preface from my award winning best seller, “The Five Pillars of Guaranteed Business Success

While many business advisers seem to preach doom and gloom for small business survival, based on my research they do not have to be so pessimistic. While there is a high attrition rate in the first few years of a business’ life, most do survive this period. A far bigger issue for most small business is not that they fail, but that they stay small. They stay micro-businesses, or Micro-Stayers.


Thursday, September 19, 2019

BREAKING: Top 10 Australian Small Business Blogs 2019

by Dr Greg Chapman



The Australian Small Business Blog has been voted as one of the Top 10 of Australian Small Business Blogs for 2019 by Small Business Loans Australia lender review site.

You can check out the other top blogs here.

Thanks guys for the recognition.

Dr Greg Chapman

Share this article: BREAKING: Top 100 Australian Small Business Blogs 2019

 

Tuesday, September 17, 2019

Ad of the Month - Schadenfreude


by Dr Greg Chapman


Schadenfreude is a great German word meaning joy on hearing of an opponent’s misfortune. Can this be used in advertising? This following, rather cheeky, print ad was distributed to attendees at the Lord’s test match a few weeks back advertising Marmite as part of its promotion campaign for the ‘MarmyArmy’.

They handed out sandpaper with the headline “Love it or hate it, we won’t be tampering with it’ rubbing salt into the wounds of the Australian cricket team whose reputation is still suffering after the suspension of key plays after a ball tampering scandal.

Thursday, September 12, 2019

Selling Smarter not Selling Harder



by Dr Greg Chapman


Are you and your staff people who could sell ice to Eskimos? Not everyone is a natural salesperson, but in business, nothing happens until a sale is made. So what do you do if selling is unnatural for you, or you can’t find staff to sell for you?

You can create a marketing strategy that does not rely on strong sales skills. Imagine someone just comes into your business and when you ask:

How can I help you?”, they say: “I want to buy that and here is my money.”

Does that sound too good to be true? Well it happens all the time.

Friday, August 23, 2019

Become Reassuringly Expensive



by Dr Greg Chapman


When someone is enquiring about your services for the first time, they may ask “How much do you charge?” But if you tell them, the focus is just on price.

A buying decision is generally an evaluation of the Value/Price ratio, often expressed as Return on Investment. However, for many services, the return is an intangible.

How much more beautiful will a beauty product make you look? And what is that worth?

If you start with value and ensure that the buyer fully understands the benefit they will receive, even if it is intangible, that is where their focus will be even after you reveal the price.

But, what about your competition?  More...
 

THE AUSTRALIAN SMALL BUSINESS BLOG IN TOP 100 GLOBALLY

Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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