by Dr Greg Chapman
In this ad, the product is Australia and the buyers are all Kiwis.
This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.
It is not enough to understand the numbers in your sales pipeline (see “Mathematics of a Sales Pipeline”) you also need to understand the costs.
Let’s start with the example in the earlier article: