The Australian Small Business Blog

The Australian Small Business Blog

This Blog has been providing a Forum where Australian Small Business Owners can exchange Ideas old & new and get Advice from experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems for over 10 years. They will also learn about the Small Business Best Practice Benchmarks that are critical for their success. Our Ultimate Objective is to help Australian Small Business Owners take their Business to the Next Level and achieve their Goals whatever they may be.

Wednesday, May 27, 2020

Is Chris Hemsworth Too Expensive?



by Dr Greg Chapman




What man wouldn’t want a body that looked like Chris Hemsworth’s? Well, apparently you can get one for just US$29.99 /month with his Centr App. Seems a reasonable deal, but even so, people are complaining that’s it’s expensive compared with other training programs, without Chris, at under US$20 /month. Especially since there are literally hundreds of exercise and diet videos free on YouTube, so why would you pay US$29.99 for Chris’ App?   More...
 

Thursday, May 21, 2020

How to turn Your Business Into a Profit Machine and make it a Saleable Asset



by Dr Greg Chapman


Are you tired of working backbreaking hours in your business without getting the rewards you deserve?

 For most business owners, working harder is not the answer. They are already putting in the hours. In fact working less hours is a better approach, if those hours are spent doing the right things.

There is a process that business owners can follow to achieve their goals. Here are the 7 Steps to turn your business into a profit machine that runs without you:

Sunday, May 17, 2020

When Word of Mouth goes out of Your Control




Word of Mouth marketing is important in almost any business big or small. Every business lives or dies based on their reputation. So why would you risk leaving Word of Mouth to chance?

While positive reports about your service will get out there over time and create new business for you, bad reports travel like a rocket propelled by hard feelings and anger. Most of your clients who have enjoyed your services will mention you to help out friends and colleagues, but they aren’t active unpaid promoters of your business. When, however, you have let someone down, not delivered on your promise, and have not made things right, their only recourse is to damage you as much as they can.

Tuesday, May 05, 2020

Ad of the Month -Viral


by Dr Greg Chapman


It costs a lot of money to put up a billboard. And how effective are they? Most people drive by without even looking at them. So how much would you pay for an ad that might be up for hour during a conversation between a number of friends?

How about a couple of bucks? Well that’s what Burger King is paying.

Monday, April 27, 2020

Unknown Unknowns



by Dr Greg Chapman




As the famous baseball player and coach, Yogi Berra, once said once said, “It’s tough to make predictions, especially about the future.” But it’s even tougher when you don’t know what you don’t know, which is why training is so important, not just for your staff, but for owners too. How do we know that this is the case with our business? We know it when growth plateaus, when our own ideas and strategies have been exhausted.   More...
 

Monday, April 20, 2020

Apple Offers an iPhone Downsell




by Dr Greg Chapman


Apple has always positioned their brands as premium products. Nowhere more so than in the mobile phone market where with 32% of the revenue from the sector they have 66% of the profit. But with their latest flagship product priced at around $2000, they must have hit the law of diminishing returns. Yes, the new camera is more fancy, but a serious photographer would be buying a SLR camera, and a longer battery life, many will be forgoing these nice to have features, and purchase a perfectly reasonable smart phone from $100.

Tuesday, April 14, 2020

Five Steps for Small Business to Survive and Thrive COVID – 19


by Dr Greg Chapman


Businesses large and small have been hit hard by the economic shutdown during this pandemic, probably harder than any time in the post war period. Some sectors harder than others, but there are steps owners can take to ensure that not only do they survive, but they also thrive when we all come out of this.

Thursday, April 09, 2020

Ad of the Month – Social Distancing


by Dr Greg Chapman


Many businesses have been impacted by COVID-19, so it’s important to stay relevant when so much has changed. This ad probably catches the feeling of the moment whilst still promoting a product that you can consume at home, but possibly not in the way you used to.


Tuesday, April 07, 2020

Wednesday, April 01, 2020

The Cure for Small Business Cabin Fever during Lockdown



by Dr Greg Chapman


Many perfectly good small businesses have been forced into hibernation due to the impact of COVID 19 lockdowns. While this will hurt everyone in spite of mitigation measures, there is still something we can all do when we are in isolation.

If you have been like the woodcutter who kept on going, even though his axe was becoming blunter and blunter because he was just in too much of a hurry to stop and sharpen his axe, this is an opportunity, albeit one you wish wasn’t happening.

Wednesday, March 25, 2020

Fear of Missing Out



by Dr Greg Chapman


With the current COVID-19 created toilet paper panic, we can see a basic human reaction, a Fear of Missing Out (FOMO).

Because of a relative few who bulk bought, whether through genuine fear, or by opportunists who thought they could profit from panic, and the latter certainly exist, the rest of the population felt they had no choice but to join they buying spree, because they really were missing out. In the case of toilet paper, supply is not limited, it’s excess demand. Woollies have said the demand is for 7 weeks of supply EVERY day. This is the madness of the crowds and not something manufactured by retailers.   More...
 

Monday, March 16, 2020

Are there Parasites Eating Your Profit?


by Dr Greg Chapman


Many hard working business owners find that in spite of an apparently healthy turnover, at the end of the month, there is little left over to pay themselves. The sales have been ok, their costs have not risen appreciably. What is eating their profits?

Even though sales may have been healthy, there are a number of factors that can be holes under the water line of your Profit Statement – invisible to the naked eye.

Thursday, March 12, 2020

Ad of the Month – Changing Old Habits


by Dr Greg Chapman


What if you wanted to open up a new product category which would require people to change entrenched habits? A product that replaces an older category, one that has benefits consumers clearly enjoy. To do this requires you to show that these benefits can still be achievable without the downsides of the old product category, downsides that all consumers know about and dislike.

This is what this company tries to do.

Monday, February 24, 2020

Guarantee Success



by Dr Greg Chapman


Do you have a “real” guarantee, or an “implied” guarantee? By that I mean, do you openly and shamelessly advertise your guarantee at every available opportunity, or is your guarantee never mentioned?

The number one reason customers choose one product or service over another is not price, but confidence that the business can and will deliver what they want.

When you know you can confidently stand behind your product or service, you should put your guarantee right up front where your potential clients can see it, and promote it with strength.   More...
 

Monday, February 17, 2020

Attention Small Business Owners – You can check out any time you want – but Can You Ever Leave?


by Dr Greg Chapman


Owning a business is a 24/7 job. Even when you are away from the office or store, it is hard to switch off. Almost everything you see somehow reminds you of something you need to do in your business. Ideas can come from anywhere.

You might be reading a book, and a character enters a store that is selling in a way that gives you an idea for your business. The author may not own a store, but is likely to be very creative and you see a way that you could do something similar for your customers.

Thursday, February 13, 2020

Top 10 Australian Small Business Blogs And Websites In 2020



by Dr Greg Chapman


The Australian Small Business Blog has already been recognised as one of the top 10 Australian small business blogs by the business content aggregator Feedspot.

Thanks guys for the recognition. You can check out the other 9 blogs here, also great reads (not least because some have published my works as well!)

Tuesday, February 11, 2020

Ad of the Month – Sequel


by Dr Greg Chapman


One of the main purposes of a Dad is to embarrass his kids, but this dad is super cool, and became world famous for his previous ad for this brand. Sequels often fail, but this one doesn’t.

Wednesday, January 29, 2020

A 2020 Vision for Your Business



by Dr Greg Chapman


As the Cheshire Cat said to Alice, “If you don’t know where you are going, any road will take you there”.

Another new year and another opportunity to define the path you’re on. But which path? What would you like your business to look like at the end of this year?

More Sales?
More Profit? (not the same thing)
Different customers?
Different products and services?

Wednesday, December 18, 2019

2019 Top Small Business Articles of the Year


by Dr Greg Chapman


With 48 posts this year on the Australian Small Business Blog, it is now time to reveal the top post as ranked by Google for page views.

3. Great Strategies for Increasing Your Prices In this post Dr Greg Chapman reveals some of the best strategies for increasing your prices.

2. How does Your Business Compare? _Free Performance Benchmarking While owners work away in their business every day, they would love to know how they are doing compared with their competitors. Wouldn’t it be nice if they let them have a peak at their books, but that ain’t gonna happen!

THE AUSTRALIAN SMALL BUSINESS BLOG IN TOP 100 GLOBALLY

Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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