Do your people believe in your product and the services that you offer? Are they standing 100% behind you in the mission of your brand? Are they living your brand? It is important that your people are informed and involved in new initiatives and strategies that are taking place within your organisation.
If your people are unable or unwilling to support your marketing efforts it can have detrimental results. How can you begin your internal branding campaign within your organisation?
• Step 1: Synchronize Your Brand Personality, Values and Corporate Culture
• Step 2: Get Your People behind Your Brand
• Step 3: Reinforce and Repeatedly Explain Brand Values and Behaviours.
Involving your people is so important because your people meet, greet, speak to and assist your customers every day. They are the soul and face of your brand. Engage your people right from the start and encourage individual input.
Developing your Brand's Strategy
Lesson 1 -- What is Branding A brand is officially defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors”.Therefore, it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
A brand should be able to:
“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude."Thomas Jefferson1743-1826, Third President of the United States