The Australian Small Business Blog

Sunday, October 29, 2006

The Diary of a New Business- 1. Introduction

Recently I launched a new business, the Australian Business Coaching Club. This is not my first business, but is certainly the most ambitious. Today I have decided to provide on this blog, the steps I took, and why I took them and to share some of the learnings that I have had from the experience. Over the coming months, I will provide some of the insights, the highs and the lows, of putting this business together and the outcomes of the business.

As an experienced business person, I spent a lot of time, thinking and planning this new business. And particularly as a business coach, I was very aware of each step I was making, and that others around me were also interested in what I was doing and how I was doing it. But I knew even though I was experienced, not everything was going to go to plan. It would be harder than I imagined, and take longer. But as I was expecting that, my mindset was always to continue.

While my idea for this business started to crystallise at the beginning of this year, there was a period before then when I was searching for a new way of doing business, a new business model. And in the next blog I will talk about the motivation for my change.

But why am I doing this? In part it is because when I write, I find things become much clearer in my mind. And I very much enjoy writing. And from the feedback I have had, others enjoy what I write as well. But at the beginning of this year, I had made a commitment to creating this blog, which was a major commitment in time for me. But I decided I would take a different approach from many other bloggers, and invite others to contribute.

The original motivation for the blog, if you haven’t figured it out already, was for marketing, not vanity purposes! And it has worked pretty well. But I wanted to take it into a new phase. I will still invite others to contribute to this blog, but I also want to make it a little more personal. I will still post great articles by the experts that are currently contributing, as I have had some great feedback on these articles, but by creating this diary, I will be offering something that will not be available anywhere else. I will also be encouraging the authors to provide a little more of themselves, and anecdotes from their business.

My intention is by creating this more personal focus by myself and my authors, it will give far more insight to those who are following this blog than just a “how to” guide you might get anywhere.

There is one further motivation I have. I want to make a public commitment for next year, as I did last year. Last year, I publicly committed (pre-blog) to creating a business coaching club, although at the time, the concept was rather hazy, but a public commitment is a marvellous motivation to action. (When you stand up in public and say you are going to do something, and then don’t, there is a loss of standing amongst those to whom you made the commitment.)

This is my commitment for 2007, stated publicly. I will publish a book. There, I have said it. So whenever I meet my friends and colleagues in the coming months, they will be asking, how’s the book going?

Its not my only commitment for 2007. I have some fantastic plans for the Australian Business Coaching Club which I will reveal at a later date as well as a number of other projects which will not require a public announcement to provide motivation! I guess the idea of the book has been in my mind really from the time I launched my first business a few years back, but I was not really ready for it at the time. But 2007 will be the time.

Over my years as a Business Coach, I have created a large body of writings, including some earlier articles on this blog. This diary will also provide further raw material for this book. Obviously this will be a way for me to leverage my knowledge which was just not possible until I had sufficient materials prepared to produce my first Opus. This will not be the first time I have been published- my articles are everywhere! But it will be my first book.

Please let me know what you think about my ideas, and thank you to everyone who has supported me, and in the context of this space, those who have supported The Australian Small Business Blog.

In the next article in this Diary of a New Business will be: My Motivation.

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is a Business Coach and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems.

1 comment : said...

Great blog! I've added a link to your blog on Blog of the Day under the category of Business. To view the feature of your blog, please visit


Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




Goggle Plus

Atom Feed