The Australian Small Business Blog

Sunday, October 28, 2007

Golden Rules of Websites - Rule 6 in a series

By Ron Stark

Picture yourself wanting to enter a supermarket, only to discover there's a guard standing there who won't let you go in unless you are driving a particular make and model of car. In disgust, you go to another shop, only to find that they won't let you in unless you're wearing a particular brand of shoes. The next one you visit insists that you first watch a video that consists of little more than five minutes of their logo in various poses. Would you upgrade your car, change your wardrobe, or find a shop that will accept your business regardless?

Why is it then that so many businesses make it difficult to visit their website for the most important thing you're likely to want - to get information?

We've all experienced it, of course. Those sites that insist that you go no further unless you upgrade to the latest version of Flash. Those sites that inexplicably appear to hang your computer. Those pages that take an eternity to download because some massive image or movie. Those menu buttons that take two or three clicks before they respond.

If you're like me (and many others), you are more likely to simply abandon the site in question and go to one that has no impediment to you doing business with them.

To put the question of technology into perspective, over the last four weeks visitors to just one of my websites were using 16 different versions of Flash, 19 different screen resolutions, 8 different operating systems, 21 different browsers and browser versions.

Those statistics alone guarantee that were I to build a website using just the latest technology, a significant proportion of my visitors would be unable to view it the way I intended; many would be unable to see it at all, or would be so irritated that they'd go to my competitors instead.

Only web developers and programmers get excited by "the latest technology" for websites. Nobody else cares, least of all your customers.

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The Australian Small Business Blog

1 comment :

Renu Sharma said...

You are right :)
I just bumped into yr blog and site
.I'm also starting my consulting in areas similar to you, hopefully one day we can catch up as well.
Yr blog is good you need to market yr blog more vigorouly to get more readers. :)
May be i can help u with that :)


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