The Australian Small Business Blog

Saturday, April 18, 2009

Business Tip #3: Creating a First Impression

Many people when they begin in business unconsciously send out signals that scream “Start-up”. No-one wants to buy from a start-up, because they are unproven. They could disappear at any time without a trace. So people learn to recognise the signals- you have a hotmail account. Your address is a post office box. You have printed your business card on your inkjet printer. You only have a mobile phone number on your business card.

You might think that rectifying all these things will cost you a lot of money. There is some investment, but it is small if you understand that people will run in the opposite direction when they see these signals.

Get a proper domain name. (It will cost you less than $50 to set up a domain name with an email account attached.) Get a virtual office address from the many virtual office providers that are around the country. They will even answer the phone for you with your business name and send messages to your mobile. This gives you a proper street address as well as a landline number for people to call you on. (It’s ok to have your mobile on the card, as long as it is not the only number.) All this is cheaper than you think, with some virtual offices as low as $100 per month depending on the services provided. You can top this off with a simple 1 page template website for a few hundred dollars. Internet printers will also provide you professionally printed business cards from under $100.

You can obviously upgrade as your business grows, but with these low cost steps you no longer scream start-up!

May Your Business Be – As You Plan It!

Dr Greg Chapman

Over to You. What do You Think? Post Your Comments Below.

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success.

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The Australian Small Business Blog


Simon said...
This comment has been removed by a blog administrator.
Nerida Gill said...

To avoid the impression of a start up, I would also add to get graphic design done to suit your business and then apply it consistently across everything you do. Check out for an affordable collaborative space.
Ensure that branding is applied to the website (even if it is a free Wordpress pamphlet page), business card, letterhead, marketing material, corporate clothing if you have it.
Strongly brand from the beginning. It projects professionalism, longevity and confidence.
At Admin Bandit we apply branding across everything we do. Not just with the logo but also using the same fonts across everything. The same branding is also applied to our volunteer treasurer software.

Margus Lellep said...

I totally agree that the first impression is very important! We can talk about impressions during the first meeting, during the first phone call, when your potential client or business partner sees your advertisement in the newspaper.
I'd like to tell about the first impressions in the internet, as I am a co-owner in a web company called Website Mill

We of course think that it is necessary to have a homepage, due to business going more and more online. The first decisions all already made through the internet and online. Therefore I think that having a good-designed template up won't just do the thing, but the company must look into having logical information also. A real help will be if your web company could provide the sufficient functionality to best give information about your products or services (product catalog feature, query form etc).

So, business owners, do not just focus on having something as a website, but focus on having a web page as a great marketing tool! If you think that it will be too expensive for you, then prove yourself otherwise by visiting our website, where you can read about having quite a solution with a cost-efficient monthly fee.


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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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