Many people when they begin in business unconsciously send out signals that scream “Start-up”. No-one wants to buy from a start-up, because they are unproven. They could disappear at any time without a trace. So people learn to recognise the signals- you have a hotmail account. Your address is a post office box. You have printed your business card on your inkjet printer. You only have a mobile phone number on your business card.
You might think that rectifying all these things will cost you a lot of money. There is some investment, but it is small if you understand that people will run in the opposite direction when they see these signals.
Get a proper domain name. (It will cost you less than $50 to set up a domain name with an email account attached.) Get a virtual office address from the many virtual office providers that are around the country. They will even answer the phone for you with your business name and send messages to your mobile. This gives you a proper street address as well as a landline number for people to call you on. (It’s ok to have your mobile on the card, as long as it is not the only number.) All this is cheaper than you think, with some virtual offices as low as $100 per month depending on the services provided. You can top this off with a simple 1 page template website for a few hundred dollars. Internet printers will also provide you professionally printed business cards from under $100.
You can obviously upgrade as your business grows, but with these low cost steps you no longer scream start-up!
May Your Business Be – As You Plan It!
Over to You. What do You Think? Post Your Comments Below.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success.
The Australian Small Business Blog