Our cat on the other hand is quite fussy. She is rather partial to mince topside- and won’t eat cheap cat food. It has to be the type of food you get from those small containers which are twice the cost of the larger cheap brands. If you put out something she regards as inferior, she will leave it… for our dog. She would never go near the dog’s bowl.
So what are your customers like? Are they cats or dogs? Are they only interested in the premium cuts, or couldn’t tell the difference between topside and reprocessed meat.
You can of course have both feline and canine clients but make sure the message you present to each does not confuse.
When you understand if your clients are dogs or cats, you will know what food they will appreciate and pay for and be able to keep them happy and faithful for many years.
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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success.
The Australian Small Business Blog