Do Your Customers Fight Like Cats and Dogs?

by Dr Greg Chapman, MBA

One of the most popular articles I have ever written was Are Your Customers Cats or Dogs? In it I warned that businesses can have both Feline (High Value Customers) and Canine (Budget Customers) but you need to ensure that you keep them apart. After all, we know what happens when you put Cats and Dogs together. (I am talking about market segmentation!)

Breaking the Link between Cost and Price

by Dr Greg Chapman, MBA

Businesses often use simple formulas to calculate their prices. Usually based on some on some mark-up, so in a store all items might be priced with a 60% mark-up on cost with the 60% covering wages, overhead, and hopefully profit.

How Do You Charge Your Customers?

by Dr Greg Chapman, MBA

We had just finished a meal at a restaurant, which while quite reasonable, was not otherwise memorable. The bill came to a little over $100. I would have normally left a tip of around 10%.