There is a temptation for the owner to do things they could pay someone else to do for as long as possible as they are trying to save money. So how do you know when to bring additional staff into the business, even on a part time basis?
One reason owners hesitate to increase their staff numbers is that they are unsure if it will be sustainable. That is, they may not be able to continue to afford to pay the additional person due to variations in their sales. What if the current busy period ends?
If the owner fears that their current sales may not last, or they just don’t feel in control, they must make the building of marketing systems and the development of their sales pipeline a priority.
With a well performing marketing system and an effective sales pipeline, the owner will know where their next sales will come from and will be able to hire with confidence. For owners in this situation, they can hire with confidence.
If the owner wants to have effective marketing and sales and knows the strategies they should pursue and want to make them a priority, it may be they believe they just don’t have the time. If that is the case, they must look at where they are currently spending their time. Are they spending it on non-core work? Is there an opportunity to give that work to others?
The best way to have more time is to stop doing low value tasks. You will never get ahead by trying to become more efficient at doing low value tasks. Stop them now!
If you don’t know which strategies you should be pursuing, educate yourself, or get advice. If you feel you don’t have the time to do this, even though you think it a good idea, ask yourself how you would feel if the situation 6 months from now was the same as it is today? Giving work to others will create the time.
In most cases, if time pressure is preventing you from achieving the results you wish to achieve, it is time to bring some additional support into the business. It may just be on a casual or part time basis, but once you start to see the results that you can achieve with the extra time you have, you will never look back.
Over to You. What do You Think? Post Your Comments Below.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success.
The Australian Small Business Blog