The Australian Small Business Blog

Tuesday, July 20, 2010

Pricing Strategy - How to Increase Yours

Why can some of your competitors increase their prices while you have to struggle even with your current ones? Do you find that when you lift your prices, you lose sales? Are most of your customers are only interested in price? Are you a Price Taker?

In his new book “Price: How You Can Charge More Without Losing Sales”, Dr Greg Chapman explains:

• What controls price
• How to make sure you are not losing money on every sale
• Why you have to increase your prices
• How to overcome the psychological barriers preventing buyers seeing value
• How to break the connection between Cost and Price
• How to increase your prices without losing sales

This is what others say about "Price":
"Price" is meeting a serious demand in the market place. It provides some 'outside the box' solutions as well as encouraging the reader to face the eternal question of how to increase pricing. It is not just a book of ‘tactics’; a clear strategy emerges to enable price increases to be sustainable. I particularly like the way it relates pricing to marketing and provides a number of very interesting case studies. You will be able to make informed decisions and have an abundance of strategies to choose from that suit the needs of your particular business.
Barbara Gabogrecan - President Marketing and Communication Executives International

Greg’s writing style is so effortlessly read that you fly through the text and go on a journey of information. This book has given me an uncomplicated to understand insight on what many would charge $1,000’s for so that I can increase my profit by working smarter not harder. Thank you Greg I look forward to the next book full of wisdom that you write.
Samantha-Jayne Scriven - Roofix Australia

Dr Greg Chapman - Australia's Leading Expert on Emerging Small Business has delivered yet another high quality publication for Small Business Owners who want to charge more without losing sales. Dr Chapman's understanding of the Australian Small Business Psyche is evident in this compelling compilation of insights, strategic concepts and tactics for valuing what you sell. I highly recommend Dr Chapman's latest publication, titled ‘‘Price' How You can Charge More Without Losing Sales'. A must read for any independent professional ready to make the income they deserve.
Greg Fellows - Dynamic Business and Training Solutions

I recently had the pleasure of reading Dr Greg Chapman’s latest book – PRICE. I thought it was excellent! He made it all sound so simple and logical. It was easy to read and understand and throughout the book he used real life stories helping the reader to grasp his concepts. I found it to be quite practical with easy to follow, step by step instructions– many of the things he suggested seemed so obvious and relevant to my business, but without the guidance of this book, it may have taken me a long time to work it out on my own. It has inspired me to do the one thing I’ve needed to do for awhile; increase my prices, and feel confident doing so.
Alyssa Goodall - From the Heart Flowers

Learn the professional marketing secrets of the big brands in your sector and become a Price Maker. This book will transform your business!

May Your Business Be - As You Plan It.

Over to You. What do You Think? Post Your Comments Below.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Increase Your Prices Without Losing Sales.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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