Blog Spam Rant

by Dr Greg Chapman, MBA

As this blog is highly ranked by Google (try searching on “Australian Small Business”) I get a lot of blog spam.

What do I mean by blog spam?

I mean short comments, often with bad English, usually off topic, and perhaps flattering, all with the purpose of getting a free backlink from a highly ranked website. Some examples (with the link deleted are below).

Promote Your Small Business - Free

As a free service to Australian Small Businesses The5Pillars Facebook Page is providing an opportunity for owners to promote their business.

Just click on the link below and join the page, and promote your business in the Guest Book on the Discussion Tab, and come back and comment on the Wall whenever you have any news about your business.

While you are there, download your free copy of our Mission Statements Made Easy Tool.

May Your Business Be – As You Plan It

Promote Your Business on our Facebook Fan Page

The Australian Small Business Blog

January Newsletter - A Sales Forecast that will Turn Lead Into Gold

by Dr Greg Chapman, MBA

Here we are at the start of a new year full of hope, planning our businesses for 2011. The first step of this process might be a new Sales Forecast. Perhaps you have decided on a 20% increase in sales for this year as you have determined that this would produce the profit growth objective that you are seeking.

Ad of the Month - Reframe

by Dr Greg Chapman, MBA

So you are trying to sell another weight loss product. Perhaps re-framing the typical before and after photos is a way of grabbing the reader’s attention. Rather than humiliating before and touched–up after photos with makeover, how about showing before in a way that the reader can imagine themselves what the after image might look like? These yogurt ads from Brazil are based on iconic film images. All of a sudden, this humble dairy product seems very desirable.

Buying a Business In Australia

by Peter Watson

People are buying businesses in Australia for a variety of reasons, and the most compelling one is the vibrant Asian market, which is attracting the interest of investors everywhere. Currently, the upfront fee for establishing a new business, paid to the Australian Securities and Investments Commission, has been lowered from $800 to $400, providing entrepreneurs with an additional incentive to invest.

The Big Retail Dinosaurs are Revolting

by Dr Greg Chapman, MBA

Much has been written already about the self-serving retail giants trying to protect their monopolies under the cloak of fairness and patriotism. That is all retailers, wherever they are in the world should make us pay Australian taxes to protect Australian jobs. (Mind you this did not stop Myer avoiding a $1.5 billion tax bill when it changed hands recently through the use of offshore tax havens.)