by Dr Greg Chapman, MBASo you are trying to sell another weight loss product. Perhaps re-framing the typical before and after photos is a way of grabbing the reader’s attention. Rather than humiliating before and touched–up after photos with makeover, how about showing before in a way that the reader can imagine themselves what the after image might look like? These yogurt ads from Brazil are based on iconic film images. All of a sudden, this humble dairy product seems very desirable.
The Brazilian caption for this campaign was:
Forget about it. Mens' preferences will never change.
I think this campaign could work here, but I don't think this caption would. A better one might be: "Own the Role". Can you think of a better caption?
May Your Business Be - As You Plan It.
Over to You. What do You Think? Post Your Comments Below.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
Ad of the Month - Reframe
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1 comment :
I found your blog today, and found it very informative and entertaining! I'll be back.
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